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Shan Profile picture
Shan
@Copy_breakdown
I deconstruct the best ads out there to make 💰💰.
Mar 13, 2019 • 13 tweets • 4 min read
Let's kick this mofo off.
Case study 1: Russell Brunson's dotcom secrets
Brunson gives away a free book, breaks even or even makes a slight loss.

Why? Its a great practice collecting all your prospects from web traffic ready for an upsell. Headline makes it clear as day: FREE book! Capital, underline exclamation mark.
Simple and clear. Testimonial from the self help big daddy Tony Robbins. Note the word "geometrically". Its one of those magic marketing words that is overused because it works.