It here! The DOJ finally released "Life of a Click" - explaining how Google used clicks for ranking

3 Pillars of Ranking:

• On-page
• Links+Anchors
• User-interaction

1/5 🧵 What user interactions does Google measure?

• Attention (hover/mouse movement)
• Clicks
• Scrolls
• Enters new query

2/5 🧵

New Post: I Worked As An Official Google Search Quality Rater (You Can Too)

Um..Surprise?!

While Google doesn't reveal its algorithm to Quality Raters, the process involved WAY more than I thought. Learned a ton about:

• Page Quality
• User Intent
• Needs Met

...and more🧵





Post:

via @ZyppySEOzyppy.com/seo/google-sea…

New: How Google’s Selective Link Priority Impacts SEO (2023 Study)

Links are important to SEO, but Google doesn't treat all links equally🔗

When Page A links to Page B multiple times, which anchor text will Google use? ⬇️

Link in🧵1/5 SEOs called this "First Link Priority" because of Google's apparent favoring of the first link

But even Google says this isn't always true

So we tested it!

➡️Read the Post: zyppy.com/seo/internal-l… 🧵2/5

Google released a free Simple ML add-on for Sheets, and it's kind of... glorious?

Simple Machine Learning no code required

Here it's used on Search Console data to identify over/under-achieving URLs based on Impressions + Position data

5 minutes and outlier URLs easily spotted Side note: URLs that get more/fewer clicks than expected are typically caused by SERP features you can't control

Other times, you can spot Title Tag or Structured Data opportunities to help increase your CTR

New: Know anyone doing SEO for the 1st time? Created an easy guide detailing exactly what to do days 1-7 of SEO

The 7-Day Quick Start Guide to SEO+Cheat Sheet:

1. SEO Data
2. Indexing
3. Target Keywords
4. Google SERPS
5. Creating Content
6. Internal Links
7. Link Building🧵1/3 You've probably sent people to @Moz's Beginner's Guide to SEO—which is AWESOME...

...but can be heavy on theory/light on action

So I worked with Moz to include the *complete* Quick Start Guide to SEO in the opening chapter

You can find it here ➡️: moz.com/beginners-guid… 🧵2/3

This pretty excellent study via @semrush seems to have caused confusion, so let's summarize:

• 45% of Google searches resulted in an organic website visit (desktop)
• 10% clicked a Google property
• 25% didn't click anything
• 18% refined their search
• 2% clicked Ads
🧵1/4 Importantly, the Semrush study *also* counts Google Keyword Change (query refinement) as a type of "Zero-Click"

This means total Zero-Click searches are much higher than the 25% that a few folks are interpreting...

To be fair, the chart doesn't include this nugget 🧵2/4

Internal Links for SEO. They're important, but are you getting the most bang for your buck?

Internal Links can pass many signals to Google. Two of the most critical:

1) PageRank - "Popularity"
2) Anchor Text - "Relevance"

Many SEOs/tools focus on #1, and not enough on #2 🧵1/5 We studied 23 million internal links across 1800 websites (tiny compared to Google's index)

We found that the raw NUMBER of internal links to a page correlated with higher traffic, but only to a point

After this, the relationship actually reversed

zyppy.com/seo/internal-l… 🧵2/5

Google's Search Console "Crawl Stats" report is probably the most underrated tool you're not using

Probably because Google hid the reports in the interface

To find it, you need to navigate to "Settings" > Crawl Stats

A few tips🧵1/6 Google improved this report A LOT from past years

While not perfect, it can provide a ton of information about how Google crawls your site

Helpful for SEO auditing—because, while not a replacement—many of us don't have access to crawl logs 🧵2/6

If you're struggling to figure out GA4 in light of Google's announcement, here are 4 resources you might find immediately helpful ⬇️ 1. The Ultimate Guide for setting up a Google Analytics 4 property

@kristaseiden's straightforward guide will literally get you up and running in 15 minutes

kristaseiden.com/the-ultimate-g…

Top 3 Rules for stopping Google title rewrites:

1. Use 51-60 characters
2. No repeating keywords
3. Don't break your title into sections

🚫 Bikes for Sale - Used Bikes - New Bikes for Sale [Hamptom City Area]
✅ New & Used Bikes for Sale in Hampton City

zyppy.com/seo/title-tags… #4 Match your <title> with the H1

👍<title>Zyppy Support & Product Guides</title>
✅ <h1>Zyppy Support & Product Guides</h1>
🚫 <h1>Software Help</h1>

SEO Deck Mega Thread

It's conference time! This means a ton of terrific SEO decks being shared across the globe

Since we can't attend all the sessions here are 8 worthy decks you may have missed

1. First up, @aleyda with SEO Audits that Maximize Growth

slideshare.net/aleydasolis/se… 2. You may know @jonoalderson from his Twitter rants, but did you also know he's REALLY excellent at what he does?

"Gone In A Second" #smxl19

Freakin' awesome deck on Site Speed:

docs.google.com/presentation/d…

Been in SEO 10+ years, which means I'm privy to A LOT of industry secrets.

In short: I know where all the bodies are buried.

No more hidden truths. It's time to reveal to you what goes on behind the SEO curtain: 1. To save costs, Google quit crawling the web years ago.

In fact, since 2014, all ranking data is a combination of Moz Domain Authority and CTR data from Jumpshot.

The results are eerily accurate.