How to Launch a Product in a Saturated Market (When Everyone's Selling the Same Thing)

We just built a quiz in a SUPER saturated market

And seeing CPA down by 8% while taking on more spend

Here's how we our quizzes for saturated markets

🧵 The Problem

Your product isn't special.

There are 500 other magnesium supplements on Amazon. 50 weight loss probiotics making the same claims.

Thousands of skincare brands with identical promises.

What most founders do:

I just went through Seranova's 23-screen quiz funnel.

By screen 22, I was ready to buy myself collagen cream I didn't even know existed 10 minutes ago.

This funnel is a psychological masterpiece.

Here's the breakdown 🧵

https://twitter.com/1761047014723268608/status/2008928886638219571

First thing to understand:

This quiz doesn't sell a product.

It diagnoses a CRISIS.

Then offers you the only solution.

Let me show you how:

Forge Skin is RIPPING 7 figs per month💰

In a super tough category, Mens Skincare

When you understand the fundamentals. You can print money in any niche with a good offer.

Here are 5 Fundamentals they NAILED in their quiz 💸 Step 1: Gender + Age Gate

Men only. 35+, 45+, or 55+.

Simple segmentation. No wasted traffic on people who won't convert.

The "Hidden" Structure to make Quiz Funnels work

It's more than just a few random questions

It's a mechanism that leads customers from a problem state to a solution-ready state

Here are 7 hidden principles

{From one of my favourite marketers, Alen Sultanic} Principle 1: Create Customers, Don't Just Identify Them
Most quiz funnels are broken.

They ask basic questions.

How old are you? What's your income? Where do you live?

These questions do nothing.

Standard question:

How old are you?
30-35
36-40

Boring. No energy.
Functional question:

This year, I'm...
Between 30-35 and feeling better than ever
Between 36-40 and ready to make a change
Over 41 and concerned about what's ahead

See the difference?

The second one makes them FEEL something.
That's what functional means.

The question serves a function. It changes their state.

Every question should move them closer to buying.

Most people identify customers.

You need to CREATE customers.

It's Time...$132M per year QUIZ funnel 😈💰

Their Tai Chi Training program has over 8 Million Site visits per month

Minimum order $49

Here are 5 Principles they use to build their quiz funnels

https://twitter.com/DTC_Quizbuilder/status/1987187955018924425

Preface: We spoke about app studio onboarding funnels in DTC

This stands true...

Cal AI's onboarding as a quiz funnel, but tailored to a DTC flow? Would CRUSH

Study app onboarding for DTC funnels --> Dm me will send you flow

Quiz Funnel Playbook 📜

Let's break down Miami MD's 7-figure quiz funnel

& How you can apply the quiz funnel fundamentals

🧵👇 Their 11-minute VSL ads already Crush

Let's do a quick breakdown of how they scaled in the skincare (stage 4 sophistication market)

Sophisticated market = trust

You can capitalise on this, you just need a new mechanism

$80M was not enough?! 💸

Norse Founders have just put on a masterclass

A public demonstration of breakthrough advertising

While twitter is full of 'Native ads' ripping - it's the principles that make it work

So let's break down how they're doing it...

🧵👇 1/ The Organ Supplement Market in 2025:

Completely flooded.

Ancestral Supplements. Heart & Soil. 47 other brands all saying the same sh*t.

"Get ancestral nutrients from beef organs"

No one is denying beef organs don't work - it's just flooded with organs!

This duo has single handedly generated BILLIONS of 💰

Talking Jordan x Pippen
Lebron & Dwayne

One of the most OP combos

The Quiz x VSL combo... Now the Caveat here is

It takes skill...VSL's are not easy

So let's breakdown what makes this one work

starting at their ads. 5 Min VSL, organic and aimed at 60+

The BEST quiz funnel Format 💰

(Surprise - it's the one I shared a while ago)

Let's break down why simple always wins

🧵👇 1. Every BIG quiz you see is a result of a ton of AB tests.

Which may not work for you

meaning you're building out a sub-optimal funnel

However, starting broad, gathering global customer data with a short 10-slide quiz will NEVER go wrong