A gas station just beat Coca-Cola, Nike, and Apple in customer loyalty.

Their secret?

They turned bathroom breaks into $11.7 BILLION by doing something no one thought was possible.

What they did at gas pumps changed everything: 🧵 In 1952, Bob Sheetz bought a single dairy store from his father for $10,000.

Today: 800+ locations across 6 states, 26,000+ employees, and customers who literally tattoo the logo on their bodies.

This is the story of a family-owned business that redefined an entire industry…

This 100-year-old pizza "rebellion" is destroying conventional pizzerias nationwide.

New Yorkers are choosing whole pies over slices - and it's spreading fast.

Here's how Grimaldi's turned "impossible" into inevitable: Back in 1990, coal ovens were banned in Manhattan.

But Patsy Grimaldi opened Grimaldi's Pizzeria under the Brooklyn Bridge anyway.

To top it off, their approach confused customers...

No slices when everyone expected them. Cash only when cards ruled. Coal-fired ovens when gas was easier.

This $1.6 billion company exists because the founders got robbed.

They had no capital, no plans, no backup.

How? They used something which most of humanity is slowly losing...

Here's how relying on their memory started the Sweet Green Salad revolution: 🧵 August 2007: 3 Georgetown grads had zero restaurant experience but one simple idea: make salad cool.

They convinced restauranteur celebrity Joe Bastianich to drop $375K on 560 sq ft in Georgetown.

Everything was going to plan until opening night:

This restaurant made more than $60 million with ZERO locations.

For 20 years, they sold products from a chain that didn't exist.

Now they're coming back, and fans are losing their minds.

Here's how free "chips" created the most profitable ghost business in America: 1975: In Minneapolis, two unlikely collaborators had an idea.

Marno McDermott proved Mexican food worked with his Zapata restaurant chain. Former Packers star Max McGee owned the ideal downtown bar.

Full-service Mexican dining was wide open in the midwest.

Enter Chi-Chi's...

In 1958, two brothers put their last dollars into the American dream.

- They hired a Le Cordon Bleu chef
- Invented 48 international flavors
- Poached customers using genius marketing

Today? Their restaurant is worth BILLIONS.

Here's how it happened:🧵 In 1958, Al and Jerry Lapin created IHOP.

What started as a small restaurant turned into a casual dining icon.

The two brothers opened in Burbank, CA, literally across the street from Bob's Big Boy hoping to steal customers waiting in line.

Their strategy? Bright blue roofs to stand out from Bob's red branding.