LSU just committed $145 million to coaching contracts in one year.

$91 million to hire Lane Kiffin. $54 million to fire Brian Kelly.

Let that sit for a second.

Here's what this tells you about how money and power actually work in college football. 🧵👇 Let's run the full LSU tab 💰

Brian Kelly fired: $54M buyout ✂️
Lane Kiffin hired: $91M deal 🤝

Kiffin's annual salary: $13M/year
LSU annual roster budget: $35-40M
Brian Kelly's salary this year: $9.9M

Total coaching commitment in a single calendar year:

$145 million.

For context —

That's more than the entire athletic budget of 80% of Division I programs.

LSU didn't just hire a football coach.

They made a $145 million bet that one man can deliver a national championship. 🏆

In 2022 NIL collectives were scrappy booster clubs run out of someone's basement.

In 2026 they're multi-million dollar machines that control who wins championships.

Here's the wildest four year run in college sports history. 🧵👇 Let's go back to July 1, 2021. 📅

The NCAA flips a switch.

College athletes can now profit from their name, image and likeness.

No playbook. No infrastructure. No rules. No ceiling.

Within weeks booster groups at Texas, Alabama, and Ohio State are pooling millions of dollars into brand new organizations called NIL collectives.

The NIL market in 2021: $0

By the end of 2022?

$917 million. 💰

The fastest market creation in the history of American sports.

NIL has quietly transformed college baseball.

And the ripple effect on the MLB Draft is something nobody saw coming.

Here's everything changing in the sport right now. 🧵👇 Let's start with where the money actually is 📊

Elite college baseball players are now earning up to $300,000 annually on top of their scholarships.

Top prospects like Caden Sorrell are carrying $850,000+ NIL valuations.

The programs with the deepest collectives — LSU, Florida, Texas, Miami, Florida State, Alabama — are building rosters like minor league franchises.

4 years ago that number was zero.

College baseball just became a real market. 💰

The White House just released the most
ambitious federal intervention into college sports in history.

Coach salary caps.
Pooled media rights.
A new governing body.
A Group of Six playoff.

Here's everything in the draft — and what it actually means. 🧵👇 Here's what the committee is
actually proposing 📋

✅ A new College Sports Reform Task Force — replaces the NCAA with real authority

✅ Antitrust exemption for the task force — the legal protection everyone has been asking for

✅ Salary caps for coaches AND administrators — the most direct federal intervention into athletic spending ever proposed

✅ Crackdown on cap circumvention — targeting collective redirects through media rights and apparel deals

✅ Pooled media rights across conferences — the most controversial idea in the draft

✅ A Group of Six playoff — separate postseason for mid-majors

✅ Rewritten eligibility and transfer rules — the portal gets its first real federal framework

This isn't a suggestion.

This is a blueprint. 📐

The NCAA moving toward 5 years of eligibility in 5 years would be one of the most important business changes in college sports.

Not because it’s cleaner, but because it changes how schools value, recruit, develop, and pay athletes.

Here’s what it impacts:⬇️ The old model gave programs flexibility.

- Redshirt a freshman.
- Develop them physically. 📈
- Let them learn the system.
- Use waivers when needed.

The new model says:
- Your clock starts. ⏰
- It does not stop.

That changes everything. 🏈