Forget willpower. What you need are systems.

9 proven ways to sustain productivity and crush your goals: The two biggest crises of the 21st Century are called distractions and choice overload.

But you're not powerless against them.

You see, the right resources and mental models will help you work smarter, not harder.

Here are 9 that will change the way you work and focus:

Copywriting is an art anyone can master.

Here are 21 of the best FREE resources to sharpen your skills (in no time): 1. A Free Copywriting Course (Learn Copywriting Basics In a Few Minutes)

Takeaway: find what your prospects will respond to and learn to distinguish features from benefits.

Perk: it only takes 32 min.

Who: @nevmed

copywritingcourse.com/free-copywriti…

If sales fundamentals are all the same...

What separates top performers from the bottom of the pack?

After 15 years in sales— I’ve figured it out.

THREAD: 10 little-known ways to level up your mindset to close more sales Sales are the veins that supply blood into the ❤️ of a business.

That’s why hundreds of frameworks outline different tactics salespeople should employ to become high-performers.

But experience has taught me that success has nothing to do with technique.

Truth is...

"Write what you know" is terrible advice.

Following this strategy will hinder your growth as a new writer.

You should write about what you don't know instead.

Here's why: Imagine a world without The Lord Of The Rings, American Gods, or Game Of Thrones.

The authors of these books would've deprived us of some of the greatest literary works of all time...

If they'd followed the norm.

This reasoning damages output.

Let's look at the downsides...

Your mind is a powerful weapon.

The problem: sometimes it can be your worst enemy.

The bright side: you can train it and thrive.

THREAD: How to develop an unconquerable mind "It is the power of the mind to be unconquerable." Seneca

Seems like an easy premise more than 2,000 years ago when the stoic philosopher said it.

But in 2022— when disruption, noise overload, and burnout are the modern plagues— it's not so easy.

How can you armor your mind?

From a Upenn computer lab to a $6 billion valuation...

How 7 brilliant marketing tactics pushed Warby Parker to unicorn status...

And how you can apply them too (with little money)

//THREAD// 4 friends. 1 mission... Disrupt the eyeglass industry by defeating the tyranny of Luxottica.

You see...

In 2010, this company owned 80% of all the major brands.

They were making up to 2,000% in profits.

From Rayban and Oakley to Lenscrafters and Pearle Vision...

How to make good art (and change your life)

//TREAD// May 17th, 1992— day when the World was gifted with one of the best commencement speeches of all time...

Make Good Art by Neil Gaiman.

In it, he talks about the things he wished he'd known when starting...

The problems of failure...

The problems of success...

Above all...

I went from zero to writing copy for HubSpot and being asked to be the ghostwriter for a leading SaaS startup founder.

In just 1 year...

Here are the resources that helped me to level up:

//THREAD// 1- Fundamentals of Digital Marketing

Copywriting is more than just words.

You need to understand the digital landscape.

With this course...

You'll learn the basics: strategy, SEO, and analytics.

Perks: free & you end up with a renowned certification

learndigital.withgoogle.com/digitalgarage/…

Everyone wants to be happy.

But almost everyone goes about it the wrong way.

Here's what you must unlearn in order to become happier:

//THREAD// Happiness is the predominant human pursuit.

Yet, it's the most elusive force.

Why it's so hard to find?

Our conception of the term has set us up for failure.

That's why you need to dismiss what you've been taught.

These 9 counterintuitive truths will tilt your perspective.

It takes time to grow.

That's why successful people are consistent.

Here's how you can be too:

[A thread] 8— that's the percent of people that achieve their goals.

This harrowing statistic means the cards are stacked against you.

But, there's a way to improve your odds...

Whatever goal you're chasing, only 1 thing will bridge the gap between dream and reality—

Consistency.

The soon-to-be cookieless world will change marketing forever.

For brands to be successful, they'll need to rely on emotion instead of data.

But, how do you bring out the intangible?

These 5 tips will help you humanize your business and thrive.

[THREAD] At the end of 2023, third-party web browser cookies will cease to exist.

The new restrictions on user tracking will limit the amount of data companies can collect to guide their marketing strategy.

So, brands need to look for other ways to understand and reach customers.

Lego is one of the most beloved brands of all time.

In a Digital-First World, it has not only survived but thrived.

Here are 9 lessons from Lego's marketing that will help your brand stand the test of time:

🧵👇 Lego's legacy stretches back to 1932.

Ole Christiansen was a Danish carpenter who began making wooden toys for his sons.

The love of his children for his creations sparked the idea to sell them.

He knew other kids would enjoy them too.

Only problem: what to name the company?

If sales fundamentals are all the same,

What separates top performers from the bottom of the pack?

After 15 years in sales, I think I’ve figured it out...

10 ways to level up your mindset to close more sales

🧵👇 Sales are the veins that supply blood into the ❤️ of a business.

That's why hundreds of frameworks outline different tactics salespeople should employ to become high-performers.

But experience has taught me that success has nothing to do with technique.

Truth is...

Love him or hate him; Dave Chappelle is a storytelling genius.

His shows sell out in minutes.

But most impressively, he’s able to hypnotize audiences for hours. His record- 6 hrs 12 min.

Here’s what makes him a brilliant storyteller (and you can apply it too) 👇

🧵 #tweet100 1. Audience

To speak and move people, you’ve got to understand what matters to them…

Their struggles and circumstances

Chappelle knows his fanbase. He connects with them through relatable anecdotes.

They can put themselves in the character’s shoes.

How he learned? 👇