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Danny Aller Profile picture
Danny Aller
@DannyAller
Family man, scribe & #CraftBeerRadio amateur with @tlhbeersociety & @979ESPNRadio. #TLHTwitterMayor now, with plans to one day run for #MayorOfTheInternet. 🇺🇸
Jan 24, 2019 • 4 tweets • 3 min read
Wow ... GREAT presentation today at @FPRACapChap's monthly mtg. by @RBOA_PR's Vice Prez @DigitalWINN called "The Secret Combination To Unlocking The Social Media Vault."

Like many in the room, I thought I already had a key to this secret city, but I learned a TON more today. 1/ .@DigitalWINN, whose public speaking skillz are my new #SquadGoals for 2019, made it clear that we (communications pros) need to start re-thinking the way we are analyzing data in terms of who we're reaching.

Forget "target audiences." Focus on "VIPs" (Very Important People). 2/