Learning how to build digital communities and movements to make a real-world difference @treeshake 🌳
Aug 6, 2018 • 7 tweets • 2 min read
Social media outrage explained – "each moral or emotional word in a tweet increases the likelihood of it being retweeted by 20 per cent" 👇🏻pnas.org/content/early/…
"People believe that they are spreading good by expressing outrage – that it comes from a place of morality and righteousness"
