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Dave Duarte Profile picture
Dave Duarte
@DaveDuarte
Learning how to build digital communities and movements to make a real-world difference @treeshake 🌳
Aug 6, 2018 • 7 tweets • 2 min read
Social media outrage explained – "each moral or emotional word in a tweet increases the likelihood of it being retweeted by 20 per cent" 👇🏻pnas.org/content/early/… "People believe that they are spreading good by expressing outrage – that it comes from a place of morality and righteousness"