If you work in the news industry you will know that the most valuable strategy is to find out before anyone else what kind of information your reader is trying to find, if possible, in the LAST MINUTE
Pay attention to this:👇
So... what are my options for finding out the latest search trends?
- G Trends by selecting "Past hour". (Meh, in one hour search trends change a lot).
- Trending Searches board (data from the last 24h updated every hour).
- Google.com trends panel (out-of-date)
Mar 23, 2022 • 13 tweets • 4 min read
Hey David, what‘s this analytics and growth tool you’ve been working on that everyone says it’s so cool?
Here are 8 things that you as an analytics manager/audience developer/SEO will love:🧵
During the last couple of years I’ve been busy creating a data analytics SaaS project at @marfeel aiming to change the way media publishers understand and operate their data. It is called Marfeel Compass marfeel.com
What does it make so special?
Nov 23, 2021 • 15 tweets • 5 min read
Do you work as an SEO in news media and usually plan editorial events? Do you use Google Trends to do this job? Are you sure you are using it in the best possible way? 🧵👇
Often, when we are planning an event, we use keyword research tools to help editors in the newsroom focus and plan the topics to be covered on the day. In simplified terms, the important thing to know is 👀"What users are looking for" and 🕞"When they are looking for it".
Oct 2, 2021 • 13 tweets • 5 min read
I'm sure that at some point you have asked yourself: How can I know if my content appears in Google Discover with a large photo? You can. Let's go🧵👇
As you know, Google Discover can display your content with a big, beautiful image or a sad and small photo on the side. In Google's words, the difference from one to the other is at least a +3% increase in CTR. And we know what that means :)
