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Dara Denney Profile picture
Dara Denney
@DenneyDara
Performance Creative Director. I make content about advertising. Facebook Ads. Performance Creative. Creator Economy.
Mar 28 • 6 tweets • 2 min read
I think the best way to test all of these ChatGPT image ads is to make like 50-100 of them and dump them into a new ASC campaign.

See what works and don't spend much on anything that doesn't. This isn't how I normally do creative testing for brands.

This video (updated for 2025) shows how I test creatives across different budgets.

The scenario I'm describing for these ai ads is actually more like how I approach testing for small budgets:

Jul 2, 2024 • 8 tweets • 2 min read
I thought about this for a few days.

Creative strategy is a must-have skill.

But if you want to work in paid ads, you should still start off as a media buyer in 2024. 1. Media buyers often have the most responsibility for growth.

When results are poor, the media buyer is questioned. When results are good, the media buyer is pressed to know when/where to drive further growth.

Creative Strategists don't have that same pressure...
Feb 23, 2022 • 11 tweets • 3 min read
NEW VIDEO: 10 Mistakes to Avoid on Facebook Ads in 2022

These are also the MOST COMMON mistakes I see when performing account audits at Thesis.

Are you making any of these? 🧵

1. Using a Facebook Ads "funnel"

Even for my accounts spending $500K or more per month... we're only using 3 campaigns:

1 Creative Testing Campaign, Broad
1 Core Prospecting Campaign
1 Retargeting Campaign

seem familiar, @codyplof ? :)
Jan 27, 2022 • 5 tweets • 1 min read
NEW VIDEO: My Exact Strategy for Exclusions on Facebook Ads...

(tbh you're probably overthinking it!)

My biggest piece of advice here is to (obviously) exclude your past purchasers...

BUT ALSO... be sure you're excluding both pixel-based purchasers and a custom list export that is dynamically updated with your purchasers.
Oct 5, 2020 • 10 tweets • 3 min read
NEW VIDEO: How to Create Facebook Ads That Convert 2020

This video contains my EXACT ads swipe file that I use to develop ad creative for my clients. (More on how I actually utilize this at the agency in the thread!)

First, I broke down several creative strategies into several "ad types":

- Review Ads (Press + Customer)
- User-Generated Content (Single, Compilation, Unboxing)
- Benefits Ads
- Before & After
- Split Screen
- SMS Conversations
- Features / Benefits Point Out