If you want to run an entire business of selling your knowledge online here’s exactly how you’re gonna do it: Phase 1: Testing

Rev: 0 - $5K/m

Before you start a clear answer to these 3 questions

• What problem does your knowledge solve?
• Who do you solve that problem for?
• How do you solve it?

Once you have these answers (clear and detailed) you start testing

What do you test?

This is the content that you should publish DAILY!

Everyone will tell you to push for volume.

Nobody will tell you what type of content absolutely needs to be there to build a loyal tribe of followers who look up to you.

Today we fix this.

You'll want to bookmark this 🧵 Content type 1: Wake-up time post

The first post of the day, acts as pulse marketing, reminding the audience of your existence.

Also shows consistency and discipline which is a cornerstone of any coaching practice.

The visual must create a mental association with your brand.

Free Organic Audience Growth Masterclass.

Goal: growing an audience that has interest in what you say and what you say (profitable and loyal)

No boost groups.
No paid Rts.
No black hat.

Pre requisite: You actually know what you’re talking about.

Let’s get to it.🧵

https://twitter.com/therealaigars/status/1725166224835764636

The first thing you do is optimizing your profile.

You need to make it clean with no fluff.

Have a clear profile picture.
Have a simple neutral banner that says what you’re an expert at.

At less than a 100 followers, you don’t need to lie to yourself and say that you have a brand.

You don’t.

That’s what you’re building with what I’m explaining to you here.

Before I get into the nitty gritty part.

I want you to understand that a brand is not a visual, a logo, or profile picture.

A brand is first and foremost a reputation.

That’s what we a building here.

Ready?

Let’s get down to business.

In 2023, there are only two types of businesses where profits are truly exponential.

All the rest is getting saturated because of low entry barriers and the overflow of cheap labor.

People are no longer gullible. You will not get wealthy selling copywriting services.

You will not get wealthy selling dating courses.

You will not get wealthy with your SMMA.

People are just not interested in your offer because there are billions of other suppliers of the same drug.

So what to do?

USE THIS BUT DON'T SHARE IT.

An underrated tactic you can use to rally people to your cause.

This is something you can use to make people follow you, join your community, or just keep buying from you.

The Bandwagon effect.

Keep reading below. The Bandwagon uses social evidence to legitimize itself and become attractive.

You will play heavily on the human need for belonging.

You need to make the group a desirable place to be.

You will also use the scarcity principle, showing that it is better to join sooner or later.

Read the next tweet to guide your execution.

Everyone is OBSESSED with the follower count.

Yet I see people with a huge following... but nobody to remember their names.

This is how you build a community of zealots for your brand.

This is how you move people...at scale.

Thread. I launched this account in 2014.

I was there before all your favorite creators.
I'll be here after them.

I've seen hundreds of accounts explode overnight...and die the day after.

What I'm about to show you.

I learned it in real life.

You only need to do three things to become the ABSOLUTE leader of any market.

This will make you able to price whatever you sell as you like.

This will allow you to never need to do outreach ever again.

Let me show you: 1. Position yourself as the master of your craft.

Talk about your journey.
Talk about your wins.

More importantly...

Talk about your Ls.

Yes talk about every mistake you made. It will show everyone that you don’t just talk the talk.

You walked the walk.

You need to be able to frame conversations.

It's not a luxury.
It's a matter of survival.

If you don't, it's you who are going to be framed... and lose control over every single one of them

This is how I do it: To frame a conversation is to control it and direct it the way you want it to go.

By definition, it's about how to ask questions and how to respond to questions.

It's extremely simple yet extremely effective.

Social groups are defined by their rulebooks.

Be it a golf club, a street gang, or society at large, there's a code of conduct.

Even if these rules aren't inked on paper (and rarely are they fully documented).

They exist simply because they do. Newbies are tutored in these rules, while rule-breakers face penalties.

Outsiders serve a purpose, too.

Members can point and say, 'They aren't one of us because...'.

If you stand out, your 'not-like-me' traits contrast with the 'like-me' clone culture within the group.

Debate is like dictation's cousin... but with more players on the field.

Each one is hell-bent on proving they're right.
But now, they face opposition.

Power shifts from inflicting harm to wielding well-reasoned arguments.

Consider this: 1. "You're missing local costs. Doubling our foot traffic needs a 20% capital boost."

2. "I won't compromise on quality. Assuming it'll work perfectly first time? That's wishful thinking. We need thorough QA."

Here's a little nugget of wisdom for you:

Trying to impose yourself as a leader in a new environment from the get go will get you burned.

Why?

Well, let's break it down.

You see, great potential leaders know they need to win the team's heart. So, when someone bulldozes in, trying to flex their muscles and boss everyone around, it tends not to sit well with the rest of the crew.

By doing so people start to form coalitions against you.

Nobody likes to be bossed around.

There are 2 types of content creators:

Craftsmen cult leaders and Industrialists.

Zoom on both profiles. Craftsmen cult leaders create content for humans.
Industrialists create content for algorithms.

Craftsmen cult leaders create most of their content alone.
Industrials have their content made by a team, in an assembly line.

Never respond to provocation with anger.

Provocation breeds anger, and anger clouds judgment.

That is losing battles before they've been fought.

Understanding strategy is crucial, as emotions betray and calm triumphs. History offers the best lessons, such as Napoleon, taunted by Russia, invading in fury, only to see winter decimate his army and his empire crumble.

Think about Richard Nixon's emotional reactions to the Watergate scandal led to public disdain and his eventual resignation.

I am a big supporter of networking.

It opens doors, it introduces you to opportunities that you wouldn't have otherwise, it gives you information that isn't public.

To grow a business or succeed in your career, networking is an asset you can't ignore.

But there's a "but." The groups of people you join will have the goal of getting you to join them.

Especially if you add value, are active, connect people, give good advice etc. All human groups end up doing that at some point if they want to continue to exist.

This is the only way to get in touch with a big account on Twitter: We'll get right to it: Don't text someone who doesn't know you.

At best you'll get ignored.

At worst you'll get publicly ridiculed and blacklisted.

To be taken seriously, you have to come to people with something to offer, that's the basis.

Whatever you say online, own it.

Don't ever make an apology video.
Don't ever make an apology tweet.

You will make your PR crisis unmanageable.

OWN YOUR WORDS. As humans, we are conditioned to believe that a good apology’s goal is to seek forgiveness.

This may be true in our personal lives.

It may be true in our marriages. It may be true in our friendships.

It may even be true in a one-on-one, offline customer service situation.

Poker is the best illustration of life.

In any given poker situation, you're dealing with a lot of uncertainty, and it's all about how to make the best decision in any given moment - and that's so integral to life. Everything we try to do, you know, "Should we take this route or that route?" "Should I go here on vacation or there?"

It's all about dealing with uncertainties and probabilities of things happening - and poker is a very fun and easy way to teach someone how to do that.

How one man got women to smoke.

Zoom on a little-known operation:

"The Torches of Freedom." The expression "torch of freedom", which is as concrete as it is symbolic, was formulated by the (American) father of political propaganda and public relations, Edward Bernays.

Quite a guy, that one.

Never let anyone put a label on you.

One stealthy way to control people is to slap a label on them, sometimes with a positive spin, to make you behave in a certain way. "You're a warrior" the old brothers in the neighborhood used to say to me when they wanted me to go get the ball they lost in the garden of the mean neighbor.

"You speak well" some classmates used to tell me when I had to confess a collective mistake to the teachers.

What to do when someone disrespects you?

It's easy to get carried away and the temptation is great to not let the disrespectful person get away without some form of punishment.

. Someone who attacks you is immediately trying to put you off balance.

But keep in mind that your reaction is precisely the point.

A wise man and a fool who are arguing are two fools who are arguing in the eyes of the world.

Why do we follow absurd rules?

Check this experiment out:

Scientists put 4 monkeys in the enclosure and a stepladder on which placed a diet of bananas.

Nothing too bad, you may say... Every time a monkey tries to climb on the step ladder, the rest of the little group is sprayed with ice water.

This happens again and again whenever a monkey gets too close to the bananas.

The other monkeys get tired of this and become aggressive toward the reckless one.