I set out the whole of last week to speak with thought leaders and marketing reps in leading industries in Nigeria. The results have been insightful. From industries that aren’t commission based because of a healthy cash flow system to those that a missed invoice could k!ll. Overall the observations has been simple; leading businesses are made up of leading marketers. A solid team that knows their way around client profiling and “No” navigation these are door breakers and go getters. RESULT DRIVEN INDIVIDUALS