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Jun 29 ⢠11 tweets ⢠2 min read
How âfake newsâ became a weapon.
It started as a joke.
Became an accusation.
And turned into a global threat to journalism and truth.
This recap covers what Cunha et al. (2018) taught us about the riseâand distortionâof a viral term.
Our source:
Cunha et al. (2018)
Fake News as We Feel It: Perception and Conceptualization of the Term âFake Newsâ in the Media
This thread explains why vague, viral language is dangerousâand how we fight it.
Cunha et al. (2018) show that âfake newsâ changed fast.
It went from describing satire and hoaxesâto being a political weapon, media frame, and emotional trigger.
But its definition never caught up.
Jun 29 ⢠10 tweets ⢠2 min read
When a joke stops being funny.
âFake newsâ used to mean satire.
Then it became slander.
This thread explains how humor lost its clarityâand why that confusion became a powerful tool for manipulation.
Cunha et al. (2018) point to a key shift:
Before 2016, âfake newsâ often referred to sites like:
The Onion
The Daily Show
Saturday Night Live
It meant parody. It meant commentary. It meant âclearly not real.â
Jun 29 ⢠10 tweets ⢠2 min read
How one election redefined a global term.
Before 2016, âfake newsâ meant satire, hoaxes, or clickbait.
After 2016, it became a political weapon.
This thread explains how the U.S. election made âfake newsâ a global insult.
Cunha et al. (2018) show how fast the shift happened.
They analyzed:
The rise of âfake newsâ in media articles
The surge in emotional negativity around the term
The global uptake of a U.S.-rooted phrase
The tipping point: the 2016 U.S. presidential election.
Jun 29 ⢠10 tweets ⢠2 min read
âFake newsâ didnât start as a political weapon.
It was once used to describe satire.
Then it became a global slur.
Now it's used to undermine truth itself.
This series looks back at whenâand howâthat shift began.
Our source:
Cunha et al. (2018)
Fake News as We Feel It: Perception and Conceptualization of the Term âFake Newsâ in the Media