Douglas Guilbeault Profile picture
Asst. Professor in the Management of Organizations at Berkeley, Haas. Computational Social Science. Cognition & Culture. Social Networks.
Jul 20, 2021 19 tweets 6 min read
What is the best way to spread beliefs, behaviors, and technologies? @DamonCentola and I provide novel insights into this problem in “Topological Measures for Identifying and Predicting the Spread of Complex Contagions” out today in @NatureComms nature.com/articles/s4146… 🧵 2/ Marketing often targets influencers who have many connections and who broker communities. But if the behavior is a complex contagion that requires influence from multiple peers (eg diet), then the connections of influencers may not be connected enough to trigger spread.