We help scale eCommerce brands doing $40k+ per month past 6 and 7 figures with Google Ads. Over 97 brands scaled at a 5.13x+ ROAS and counting. Youtuber on eCom
Mar 13 • 10 tweets • 3 min read
I recently came across an epic Google Shopping Ad for a brand that does $100k+/mo.
All from Google Ads.
Here's why Guava Family is so successful with Google.
And how you can replicate it for your DTC brand:
Context:
Guava Family gets 100k+ visitors every single month.
Attributing $1 per visitor makes this a 6 figure per month brand.
It only sells 3 kinds of products:
> Bassinet
> Stroller
> Crib
Competitive niche yet this brand continues to crush it and be #1.
Why?
Dec 28, 2022 • 10 tweets • 3 min read
Most eCommerce brands lose 43% of their revenue & profits while testing products with Google ads.
I test all products while maintaining profitability for brands I work with.
Here's my strategic approach to testing properly and adding profits with Google:
A thread >>> 🧵
Testing properly makes the difference between a profitable brand and an unprofitable one.
There's no reason to test products unprofitably when it comes to Google ads.
Most agencies make it seem that testing a product should come at the loss of something.
Not true.
Here's why.
Dec 26, 2022 • 10 tweets • 3 min read
The BEST eCommerce brands are those with a dialed in Google ads strategy.
One that infuses with other ad platforms to add $100k, $500k, or $1m per month in revenue.
Here are 3 major Google Ads strategies that have helped me scale eCommerce brands past $10m.
A thread >>> 🧵
1) TPS
The major strategy I implement for about 95% of eCom brands.
Testing > Profitability > Scaling
A strategy geared around phases rather than KPIs.
And it works.
Simply because the algorithm can provide a certain level of attention to each product based on where it is.
Dec 19, 2022 • 8 tweets • 3 min read
These past few months, we've been crossing $1.5m with Google ads alone for multiple eCommerce brands.
Here are 5 powerful tips when it comes to scaling an eCom brand with Google ads for 2023.
All backed by data.
A thread >>> 🧵
Tip #1: Outcast wins
Regardless of what campaign type you launch with Google, make sure it's almost like an outcast.
The most different image for shopping or the most creative ad copy for search ads.
Different beats everything with Google (except pricing).
Be unique.
Dec 17, 2022 • 8 tweets • 3 min read
I've been working with an eCommerce brand since July that I scaled to $610,155 in revenue at a 12.13x ROAS.
Here's a case study on how my team and I made it happen:
Full Breakdown >>> 🧵
Context:
We began working with this brand on July 23 of this year.
The main struggle the brand was facing was a lack of revenue.
By this time last year, they had already done $2.3m but this year, they were barely crossing $1m.
They needed a change -- FAST.
So we got working.
Dec 16, 2022 • 8 tweets • 2 min read
Scaling your eCommerce brand's revenue while improving profitability has less to do with ad campaigns and more to do with service.
In 2023 and onwards, it's a losing fight to just focus on the 'best' Google ads strategy.
Here are 5 frameworks to make your service the best:
🧵
1) Give options for better handling times
When it comes to receiving orders, some customers cannot cope even with small delays.
Giving a generic 3-day handling time message to customers is no good anymore.
Instead, offer faster options for a fee.
This will help add to AOV.
Nov 23, 2022 • 8 tweets • 2 min read
Click fraud is very real with it comes to Google Ads for eCommerce brands.
At any given time, 7.39% of the clicks your eCom brand is getting are fake.
Here's exactly how to deal with them and scale more profitably.
THREAD >>> 🧵
What exactly is an invalid click?
These are clicks on your ads from sources which Google ads does not classify as 'legitimate'
These could be coming from:
>> Bots
>> Your competitors
>> Click farms (automated softwares)
And while Google doesn't charge for them, it's not ideal
Nov 21, 2022 • 9 tweets • 3 min read
99% of eCommerce brands get rid of products too early or too late with Google ads.
And this leads to tons of wasted potential and adspend.
Over the past 4 years, I've scaled brands to $10m+ due to an unique exclusion strategy.
Here's how.
// THREAD 🧵 \\
Excluding products is an art and differs based on each given situation.
I've worked with multiple different eCommerce brands and have always customized this approach.
The reality is, there are two different ways to go about exclusions
One is based on clicks
The other on cost
Nov 18, 2022 • 13 tweets • 4 min read
When it comes to Google Shopping ads, there are some niches that are just difficult to scale
While browsing, I came across @mrsharma's Carawayhome brand
A brand in an extremely competitive niche
Here's how I would run Shopping ads for a competitive brand like this
Thread 🧵
Context:
@CarawayHome sells items only in the kitchen niche.
Based on my experience, this niche is a bit difficult to master simply due to the nature of the competitors and other factors.
Based on product prices, the AOV seems to be above a $50 - $100 range, which is ideal.
Nov 16, 2022 • 10 tweets • 3 min read
Recently, I began working with an eCommerce brand that had 64,863 SKUs.
Just too many to have within one Performance Max campaign.
Here's the exact new Google ads strategy we introduced to tackle these SKUs and get the ROAS above a 4x.
With $52,783.01 in revenue.
Thread 🧵
Background:
This is a high ticket eCommerce brand in the wedding jewelry niche.
A brand that used to average $4M in revenue per year.
Unfortunately, the brand began to struggle earlier this year & saw a decrease in overall revenue with Google.
This is when my agency came on.
Nov 7, 2022 • 12 tweets • 3 min read
Most Google Ads agencies suck at getting eCommerce brands results.
There's only about 1% out there that "walk the walk and talk the talk"
And if you work with them, you end up scaling like this.
Here's what a good agency would do for your eCom brand.
🧵 Thread
Keep in mind that every eCom store owner has a different ideology of what a 'good agency' is.