Ed Lawrence (Film Booth) Profile picture
🎓 I help educational YouTubers grow 📈 Free YouTube advice - https://t.co/PHYeuXeoJ0 👇🏼 Build a YouTube growth system
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May 7 8 tweets 3 min read
The most powerful metric of your content:

Views.

But most people struggle to get attention

Use my easy “view booster system” to get eyes on your content (bookmark this): Image If you master refinement, then you will get more views.

Look at your thumbnail and video title.

Are they appealing and clear?

If not sure ask yourself these game changing questions:

Does the thumbnail grab attention?

Does the title accurately describe the video while enticing viewers?
Apr 26 12 tweets 4 min read
How to make thumbnails that get your content an INSANE amount of clicks:

Here’s a quick breakdown for you:

Step 1: Learn from Jaack Maate's explosive thumbnails Image Step 1: Learn from Jaack Maate's explosive thumbnails

Jaack Maate uses vibrant colors and expressive facial expressions.

He also include elements like teasing questions boxes..

Here’s why this works…
Jan 9 8 tweets 3 min read
This is what I've filmed nearly every video on since March 2023, because I threw away everything I owned and became a digital nomad.

This meant I could only use kit that fit in my suitcase.

Here are a few tricks I use to keep production quality high on the move. Image 1.Make use of natural light.

Without a large softbox, video quality really takes a hit. If you want a quick and easy solution, go and film outside early in the morning or as the sun sets at night.

The light is softer and more flattering, and it requires no setup time at all. Image
Jan 8 22 tweets 3 min read
I asked 7 millionaire creators what they'd do to make $100k fast if they had to start again from zero.

Here’s what they said. Charlie Morgan @CharlieImperium

Monthly Turnover: $1,000,000 (Yes, I know, it's pure insanity)

Charlie helps people grow social media marketing companies.
Oct 17, 2023 16 tweets 3 min read
There's a trend appearing on YouTube that's blowing up videos with very little effort, and there's a strong chance anyone can do it too.

So today, I'm going to show you:

• What this video is.
• Examples of creators using it.
• How to make one for yourself. What the heck is this magic video, Ed?

It works like this:

Take a bunch of your old videos, throw them into your editing timeline, then export as one video and upload to your channel.
Aug 7, 2023 13 tweets 3 min read
The hardest thing about growing YouTube isn't making videos, it’s surviving the 9 emotional stages and not quitting.

Which stage are you at? 👇🏼 Stage one - The Blissful Ignorance - 100% start here

😊 This is going to be great fun
🤨 This is harder than I thought though
Jul 17, 2023 8 tweets 2 min read
This is why YouTubers need to start putting QR codes in their videos.

Yup, seriously. (Sponsors will probably love this too.) Image 1/5

Over the last 6 months, I've seen a lot more creators getting increasingly more views from TVs.

You can check this for your own channel by going to your YouTube studio, then “analytics”, then “advanced mode”, and then select “device type”.
Jul 4, 2023 8 tweets 2 min read
There are some really simple marketing mistakes that stop YouTubers from making sales.

Here are 5 super common ones I see time and time again.

(1/8) #1 Ignoring the community board: This is a great way to communicate an offer to your audience and can even reach people who aren't subscribed.

Use it to let people know about sales, new product launches, and share testimonials to build social proof.

(2/8)
Jun 27, 2023 10 tweets 2 min read
According to Glenn Gers, If you can’t answer these 6 questions then you don't have a story. 

Check them out and then tick them off when planning your next video: #1 Who is it about? 

This is about identifying the main character(s) of your story. In most cases, it's you! But remember, you can also share stories about your community or a cause you care about.
Jun 26, 2023 12 tweets 2 min read
Ever wondered if YouTube subscribers actually matter? It's a hot topic, and opinions are all over the place so let's dive into it.

if I miss something or get it wrong, comment below. ! I'm always learning. (1/11) 2/ So, why do subscribers matter? Well, active subscribers are like your cheerleading squad. They're potentially one of the first to see your new video and their early engagement can give your video a boost. It's like having your own personal hype team!
Jun 12, 2023 10 tweets 2 min read
I found a long-lost growth strategy that YouTube used to advise. What’s interesting is, it didn’t suggest always trying to “get more views”

And I think it could be 10x more achievable for most creators to follow than always trying to make “bangers”

Here’s how it worked.
🧵/1 Image ✅ Section 1

Produce videos that answer very specific questions your viewers might have, making it perfect for search.

YouTube named this “Help content”.

You won’t get many views on release (or very fast)…

🧵/2
Jun 7, 2023 10 tweets 2 min read
This is going to sound crazy but did you know that how Flamin' Hot Cheetos were invented could help you grow your YouTube channel?

Let me explain. 

1/10 Image Richard Montañez was a janitor at Frito-Lay's California plant in the late '80s. 

He had no formal business education but possessed a burning desire to contribute more to the company.

2/10 Image
Jun 5, 2023 7 tweets 4 min read
YouTuber @mrwhoestheboss became one of the biggest YouTubers in the world by stealing a technique used by the London Underground that keeps their passengers happy. 

Here’s the subtle trick he borrowed to boost viewer satisfaction 

🧵 1/7 Image @mrwhoestheboss A while back, the London Underground conducted a passenger satisfaction survey, which led to an unexpected finding. 

Surprisingly, it wasn't the trains' punctuality or even the price of the tickets

🧵 2/7
May 25, 2023 8 tweets 2 min read
These are the top four reasons I see educational YouTubers fail 👇🏼 Image #1 You know that feeling when you're scrolling through #YouTube and you stumble on a channel that's all over the place? It's like walking into a store selling everything from fish food to workout gear. Bizarre, right? 🐠🏋️‍♂️
May 15, 2023 9 tweets 3 min read
My biggest YouTube mistake was underestimating the power of a great title.

Yep, that’s me with the world’s longest YouTube title in 2018.

I fixed this problem and now my channel has grown to 275,000 subscribers.

Here’s how to bring your title game to the next level:

🧵/1 Image 1/ Clarity.

A good title should be clear and to the point.

Clarity sets your story wheels in motion.

It helps you pick the direction of the video and tells your audience what to expect too.

If you have to choose between being clever or being clear: choose clarity.

🧵/2
May 11, 2023 14 tweets 4 min read
Everyone knows “storytelling” is supposed to make videos better.

But most YouTubers struggle to use it properly.

In fact, if you try to run before you can crawl, your video could be a disaster.

These are the absolute basics you need to master before you go full Casey.

🧵/1 Image 1/ Structure:

The most common is the three-act structure: Beginning, middle and end.

This helps to add rhythm and pacing to your story and allows you to drop in some nice plot twists along the way!

But it’s all too easy to over-complicate it…

🧵/2
Apr 17, 2023 11 tweets 2 min read
1/ For the last 18 months, I've spoken to hundreds of YouTubers and 90% of them have the same big problem, they struggle to get more views on the homepage. 

Here’s what I tell them to overcome it. 

👇🏼 Image 2/On YouTube you need to use a net, not a rod.

Most people start on YouTube making videos for search.

This is a good way for a beginner to get views because it is far easier to target keywords that have less competition than blowing up on the homepage.
Apr 5, 2023 12 tweets 3 min read
3 MASSIVE problems are stopping your YouTube channel from growing.

And what’s annoying is… the third one stems from some really common advice that’s actually making your videos worse.

But let’s talk about the first big mistake, which is all about audience psychology…

🧵/1 Image Ok, totally forget the algorithm for now and focus on one thing:

A human reaction.

Studies have shown people would rather share a quality piece of content than receive a small monetary reward for keeping it to themselves.

But why?

🧵/2
Apr 4, 2023 10 tweets 3 min read
Joey Schweitzer makes self-improvement videos which go viral, time after time.

But how does he do it?

Let’s break down this video that got 1.8 million views to explain.

🧵/1 1. The Idea

To get millions of views, you need an idea millions of people are interested in. Everyone is familiar with procrastination.

Everything else in the video could be world-class, but if the idea doesn’t have broad appeal…

The video isn’t going to get views.

🧵/2
Mar 30, 2023 9 tweets 3 min read
Most YouTubers don’t grow because of one thing:

Boring videos.

And unless you learn to fix this, your channel is never going to explode.

But successful YouTubers use the same tactics to go viral every time.

Here’s how to make your videos less boring in 6 steps:

🧵/1 1/ Show, don't tell.

Anyone can just say something.

You need to find a creative way to show your point.

Zac and Jay didn’t just rant about how rubbish the London Underground is.

They travelled on it continuously for an entire day.
🧵/2
Mar 29, 2023 8 tweets 2 min read
I'm going to show you the 6 steps Smeaf took to build this thumbnail, which performed amazingly well! Step 1: He chose his image strategy 
Step 2: Took photos
Step 3: Photoshopped multiple versions of his image 
Step 4: Submitted them to the Thumbnail University Discord for feedback