What exactly does a YouTube strategist do?

At the age of 20, I've been hired by PlayStation, RedBull, Dexerto, and some of the largest creators on the platform.

Here’s the job, stripped bare 👇
1. Trace where attention is flowing, and why.

A strategist researches the niche in depth.

They look at the niche like a market.

They break it apart.
They see where attention is flowing, and why.
They map adjacent niches fighting for the same viewers.
They find formats that pull people back again and again.

Then comes the match.

This man solved YouTube.

He taught MrBeast, Stokes Twins, and Matthew Beam how to get views on any video.

Here’s his blueprint to make viewers addicted (and how to do it yourself): 1. Interest Formation

Mario says to capture interest, you need to balance familiarity with novelty.

Throughout history, stories have captivated audiences by blending the known with the unexpected.

I'm 19, and have over 2.7 billion views on YouTube,
generating over $5,000,000 for the largest brands.

Here's everything I know 🧵 01. Why is it important to make "good" youtube videos?

The top 1% of YouTube channels command nearly 90% of all viewership.
Most YouTube videos get no views at all.

Attention is finite. It is not created nor destroyed.
It is transferred.

This means that if you want to be seen, you must compete.
Your videos need to be better than 99% of others.

Luckily, that’s not as hard as it sounds.
The standard of content on YouTube is INCREDIBLY low.

Even from your favourite creators...

Here's how to rise above it.

I'm 19, and have over 2.7 billion views on YouTube,
generating over $5,000,000 for brands and businesses.

However, it's because of one simple thing.
I know what a "good" youtube video is... 🧵 01. Why is it important to make "good" youtube videos?

The top 1% of YouTube channels command nearly 90% of all viewership.
Most YouTube videos get no views at all.

Attention is finite. It is not created nor destroyed.
It is transferred.

This means that if you want to be seen, you must compete.
Your videos need to be better than 99% of others.

Luckily, that’s not as hard as it sounds.
The standard of content on YouTube is INCREDIBLY low.

Even from your favourite creators...

Here's how to rise above it.

I found the secret BLUEPRINT for a VIRAL short 🚀

In January 2023, I took over a YouTube Short channel with nearly 1M subscribers.

And after MANY mistakes, and 1,212 videos, I figured it out.

SPOILER: It's not what you've been told 🧵 Now before taking on this challenge, I've had HARDLY ANY experience with YouTube shorts.

I quickly found out that YouTube Shorts are measured by entirely different metrics.

So my first step quickly became apparent.

I had to understand the relationship between these metrics.

You're doing YouTube WRONG

And it's because you're IGNORING viewer demand.

I've seen hundreds of channels DOUBLE their monthly viewership by making one SMALL, EASY yet CRUCIAL change.

You don’t want to miss this. 🧵👇 I've been doing YouTube for over 8 years, and in my experience - with millions of videos uploaded daily -standing out is tougher than ever.

But the secret isn't just "creating high-quality content".

It's about aligning PERFECTLY with viewer expectations.

Here's how.

I have over 2,700,000,000 views.
THIS is why your viewers are clicking off.

Let me explain 🧵 We spend so much time obsessing over the CTR of a video and creating the “perfect” packaging.

Often at times, that means sacrificing the relationship between our packaging and our video.

This is WRONG, and will result in your videos getting killed off instantly.
Let me explain.