Amazon, Nike, and Hubspot use one strategy to alter human behavior dramatically:

Nudge Theory.

What is it, and how you can apply it to drive more sales: Decision-making never happens in isolation.

It's influenced by how choices are presented.

And one way to alter choice architecture is by adding nudges— small suggestions and positive reinforcements that change behavior in predictable ways.

Simply put…

No money? No excuses.

How Warby Parker built their eyewear empire with a shoestring marketing budget (and you can too): 4 friends. 1 mission... Disrupt the eyeglass industry by defeating the tyranny of Luxottica.

You see...

In 2010, this company owned 80% of all the major brands.

They were making up to 2,000% in profits.

From Rayban & Oakley to Lenscrafters and Pearle Vision…

Reading marketing newsletters is a smart way to learn faster.

Here are the top 15 you need in your inbox today: 1. Marketing Examples

"There is no such thing as a new idea... We simply take a lot of old ideas and put them into a sort of mental kaleidoscope." Mark Twain

Need to spark the muse for your mktg campaigns?

@GoodMarketingHQ is a creative springboard.

marketingexamples.com/newsletter

Lego is one of the most iconic brands of all time.

Brick by brick, it has conquered the hearts of generations.

Here are 9 lessons from Lego's marketing that will help your brand stand the test of time: Lego's legacy stretches back to 1932.

Ole Christiansen was a Danish carpenter who began making wooden toys for his sons.

The love of his children for his creations sparked the idea to sell them.

He knew other kids would enjoy them too.

Only problem: what to name the company?

One of the worst pieces of marketing advice is to publish content and wait for your audience to find it.

That’s trash🚮

Smart SaaS brands know the value of distribution and they are using 15+ distribution channels that you may or may not know to win.

🧵 Before we dive into the distribution channels, here are some tips for identifying a profitable distribution channel.

There are 137,345 chrome extensions.

But 99% of them are a waste of time.

Here is a list of the 15 top ones to help you produce better content faster: 1. Wordtune

Writing is thinking.

But often, there's a disconnect between our thoughts and the words on the screen.

This tool translates your ideas into writing by offering new ways to rewrite your sentences and express yourself better.

chrome.google.com/webstore/detai…

The #1 challenge for any B2B:

Lead generation.

3 simple tactics to improve your lead capturing strategy (and grow your business): To stay afloat in this competitive world, you need more than a good idea.

Only businesses that can effectively capture potential customers' information will achieve significant long-term success in their industry.

Simply put, lead generation is the lifeblood of any company.

The goal of content marketing is to drive sales.

But most brands struggle with their strategy.

It's time to change that.

Here are 6 content creation tips to turn readers into customers: Clicks are great...

Page views are great...

But when those metrics turn into conversion – It's time to pop a bottle of champagne.

Unfortunately, it's not an easy feat.

Not all content is created equal.

More often than not, it fails to achieve the desired results.

In our latest Twitter Space, @TheCoolestCool broke down a framework to help marketers stand out in sales pitches.

A.I.D.A - the model of persuasion.

But, here’s how you can put your own spin on it. 🧵 The first thing to keep in mind is that your recipient probably receives more outreach pitches than they can handle in a week.

🔍 Awareness asks: why should they care about yours?

Step one is to break their mental model.

Coming up with new content ideas is hard.

But knowing where to source inspiration makes it easier.

Here's a list of 9 FREE resources to guarantee you never run out of topics: 1. Quora

There are many different types of content that can be created, but quality always comes down to one thing: utility.

Quora is a goldmine to find out what questions your audience is most interested in.

And what's utility, if not relevance?

SaaS marketers looking to sell to engineers and developers know that it's difficult.

But you can learn from the playbook that fueled the partner revenue of companies like @Shopify (over $200 Million) & @Salesforce (over $1 Trillion)

Here's how they did it🧵 Salesforce and Shopify massively invest in their community content.

The ShopifyDevs YouTube channel is an excellent example of community investment.

The channel has several fun, engaging, well-edited, and well-designed videos that discuss everything about leveraging the API.

The product isn't the problem.

The problem is the way you talk about the product.

Here are 10 lessons from the book Building a StoryBrand to clarify your message and grow your business Storytelling is the most powerful marketing tool.

But many brands tell the wrong story.

If your efforts aren't driving the expected results...

It's time to reframe your narrative to make marketing more effective.

These principles will help you connect with your customers

Podcasts can give you a huge competitive advantage.

But only if you listen to the right ones.

Here are the 20 best podcast episodes to ramp up your marketing (in no time): 1. 5 Little-Known Facts About Consumer Behavior

Synopsis: learn about 5 cognitive biases influencing consumer behavior and how to use them in your marketing.

Podcast: Everyone Hates Marketers

Who: @LouisSlices

podcasts.apple.com/us/podcast/bes…

The problem: B2B marketing is challenging.

The Bright side: you don’t have to throw darts in the dark.

9 lessons to instantly optimize your B2B marketing strategy and close more sales Buyers have more information than ever before.

And lead generation is not as simple as it used to be.

With the proliferation of marketing channels, tightening budgets, and lack of cohesion between sales and marketing teams...

Closing a sale in the B2B space is a gruelling task

Standing out in the age of content saturation is hard.

But you can tip the scales in your favor.

These 7 psychological triggers will help your content cut through the noise: Attention is going to keep getting more expensive.

The low entry point to publishing online has led to overload.

Everyone and their mother has a blog, newsletter, or personal brand on social media.

Only content that creates deep personal connections is going to hit the mark.

92% OF SaaS companies fail within the first 3 years.

# 1 reason is launching without enough market interest.

Want to improve your odds?

Here are 5 proven pre-launch marketing strategies to fast-track growth and minimize failure: Marketing is the oxygen that breathes life into a business.

You can have the most ground-breaking product...

But if nobody knows about it...

Your probability of success is slim to none.

SaaS companies that invest in pre-launch marketing efforts are more likely to survive...

Last year more people used an esignature than ever before.

Traditional service businesses were forced to try something that they had never done.

Project Managers.
Realtors.
Bankers.
CEOs.

Here’s how Adobe & DocuSign responded to this shift and built an SEO advantage.

🧵 At the height of the pandemic, the amount of traffic for the word “esignature” reached an all time high.

Here’s a snapshot of the search volume that came from this spike:

Anyone can produce a piece of content.

But can you promote it as well as the King of Distro himself, @TheCoolestCool?

Maybe not.

Until now.

Let's break down his basic promo plan, that ANYONE can copy:

🧵 First, make sure people actually want to read your content.

❓Do some keyword research.
❓Talk to your customers.
❓Run a survey on Twitter.

Just make sure people care about the content you are producing.

Otherwise, this amazing promo plan will be for nothing.

Did you know that Slack didn't hire a CMO until they reached a $1.1B valuation!

Or that they didn't have an outbound sales team until 2016!

It's all true.

So how did they kick start early growth without all of that?

Well...they used 6 non-traditional marketing tactics:

🧵 Right now Slack is worth about $27B with 10M+ daily users.

But in the early days traditional marketing tactics like SEO, thought leadership & lead gen campaigns were not part of their marketing arsenal

Yet, Slack’s value grew from zero to $4B in less than 4 years.

Social proof.

It's nothing new.

It's not cutting edge.

It's not even that hard to create.

But ShipBob has used it to grow to:
✅ 5000 e-commerce customers
✅ $330 million in funding
✅ $1B valuation

And here's how you can copy their formula.

🧵 Shipping & logistics is VERY complicated.

@ShipBob makes it easy.

However, explaining that to a new user is VERY tough.

Especially when that user is a new business owner that just wants to grow.

So ShipBob has embraced social proof like no other company.