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In 1924, two brothers built a shoe factory together.

By 1948, they hated each other so much they split it in half.

One became Adidas and the other Puma.

Their feud divided an entire town and changed sports forever.

Here’s the full Adidas vs Puma story: In 1924, Adi Dassler and his older brother Rudolf Dassler founded the Dassler Brothers Shoe Factory.

Adi’s technical skills and Rudolf’s salesmanship made the company a huge success.

By the 1930s, their shoes were used by top athletes across Germany.

John McAfee was the wildest entrepreneur to ever live.

• Bitcoin billionaire
• Wanted in 3 countries
• Hacked the US government
• Married a prostitute sent to kill him
• Escaped prison by faking a heart attack

Here's the untold story of Silicon Valley's craziest founder: John McAfee started as a legit genius.

He worked as a programmer on NASA's Apollo missions.

Later, at Lockheed Martin, he encountered the first computer virus.

It gave him an idea that would make him rich and rewrite tech history.

In 2015, Spotify faced a brutal choice:

Pay Apple 30% of its revenue or disappear from the App Store.

Most companies would've surrendered.

But Spotify launched a quiet rebellion and exposed Apple’s biggest weakness.

Here’s what happened: When Apple Music launched in June 2015, Apple immediately put Spotify in its crosshairs:

1. 30% App Store Fee: Apple demanded a 30% cut of all Spotify’s in-app subscription revenue.

2. App Blockages: Apple delayed and even rejected Spotify’s app updates.

This is Tommy Hilfiger.

He didn’t build a clothing brand, he built an illusion and the world bought it.

Before anyone knew his designs, he made himself a household name with one genius marketing stunt.

Here’s how he tricked the world into believing he was already famous:
In 1985, Tommy Hilfiger was unknown.

He wasn’t a fashion giant. He wasn’t a household name.

He was just a young designer launching his first men’s clothing line.

But he didn’t want to wait years to "earn" fame.

He wanted to create it.

Casinos aren’t designed for gambling. They’re designed for trapping you.

No clocks. No windows. Near-wins that trick your brain.

Every detail is designed to make you lose track of time and spend more money.

Here’s how casinos engineer addiction without you realizing it: 1. No Clocks, No Windows Strategy

Casinos disrupt your perception of time by removing external cues.

No windows mean you can’t see whether it’s day or night.

No clocks ensure you never feel the pressure to leave.

The goal? Keep you in a gambling trance for as long as possible.

In the 1970s, Japan was a nation of tea drinkers. Coffee was doomed to fail.

Nestlé tried everything—ads, discounts, promotions. Nothing worked.

Then they hired a child psychiatrist.

What happened next didn’t just sell coffee—it rewired a nation’s habits forever: After World War II, Nestlé entered Japan, hoping to create a new coffee market.

But no matter how much they advertised, coffee sales remained abysmal.

The reason?

Coffee had zero cultural significance in Japan and had no childhood nostalgia or emotional connection.

He was born into poverty, forced to work at 4 years old, and had just one year of formal education.

Yet, he built the most luxurious car brand in history—one that even kings and billionaires chase.

This is the incredible story of how Henry Royce built Rolls-Royce: Frederick Henry Royce was born in 1863 in Alwalton, England, the youngest of five children.

His family’s flour mill struggled and by 1867, they were bankrupt.

Seeking a fresh start, they moved to London, but tragedy struck in 1872 when Royce’s father died.

Casinos aren’t designed for gambling. They’re designed to trap you.

No clocks. No windows. No straight paths.

Every inch is designed to manipulate your brain—keeping you playing, spending, and chasing losses.

Here’s how casinos engineer addiction without you realizing it: 1. No Clocks, No Windows Strategy

Casinos disrupt your perception of time by removing external cues.

No windows mean you can’t see whether it’s day/night.

No clocks ensure you never feel the pressure to leave.

The goal? Keep you in a gambling trance for as long as possible.

In 2020, Apple and Fortnite went to war.

Epic Games took Apple to court, risking Fortnite, billions in revenue, and their future.

What happened next shook the entire tech industry.

This is the story of the $70 billion tech war:
Apple's App Store Tax was at the heart of the conflict—a 30% commission on all in-app purchases.

For years, developers had grumbled about this hefty cut, but Apple enforced it ruthlessly.

If you wanted your app on the iPhone, you played by their rules.

Philips was an electronics giant that sold in 180+ countries.

Then it collapsed, losing $3B a year.

Instead of dying, they did the unthinkable—ditching electronics to become a healthcare powerhouse.

Here’s how Philips went from making light bulbs to saving lives: Founded in 1891 in Eindhoven, Netherlands, Philips started as a small company producing light bulbs.

Their breakthrough came when they improved Edison’s design, replacing the bamboo filament with cotton-based filaments.

In 1990, Donald Trump was $900 million in personal debt.

His businesses were collapsing, and banks were seizing his assets.

But instead of going under, he orchestrated one of the greatest business turnarounds ever.

Here’s how Trump used debt to rebuild his empire: By the late 1980s, Trump had built a massive real estate portfolio, including iconic properties like Trump Tower and the Plaza Hotel.

But his empire was heavily leveraged, with billions borrowed to fund his projects.

In 1924, two brothers built a shoe empire together.

By 1948, they were bitter enemies—so bitter they split the company in half.

One became Adidas. The other Puma.

Their feud divided a town, shaped sports history, and created two global giants.

Here’s the full story: In 1924, Adi Dassler and his older brother Rudolf Dassler founded the Dassler Brothers Shoe Factory.

Adi’s technical skills and Rudolf’s salesmanship made the company a huge success.

By the 1930s, their shoes were used by top athletes across Germany.

In 2001, Netflix begged Blockbuster to buy them for $50 million.

But Blockbuster laughed at them.

Today, Netflix is worth over $350 billion—and no one remembers Blockbuster.

Here’s how that rejection ignited one of the greatest business comebacks ever: Netflix began in 1997 as a DVD rental-by-mail service, founded by Reed Hastings and Marc Randolph.

At the time, Blockbuster dominated the movie rental market with thousands of stores and millions of customers.

In 2015, Spotify faced an impossible choice:

Surrender 30% of their revenue to Apple—or risk being erased from the App Store.

Most companies would’ve folded.

But Spotify fought back with a strategy so bold, it rewrote the rules of the App Store forever.

Here’s what happened: When Apple Music launched in June 2015, Apple immediately put Spotify in its crosshairs:

1. 30% App Store Fee: Apple demanded a 30% cut of all Spotify’s in-app subscription revenue.

2. App Blockages: Apple delayed and even rejected Spotify’s app updates.

In 2000, Nokia was untouchable—selling 7 phones every second and ruling 70% of the market.

But in just over a decade, it collapsed completely.

How did the company that defined an era lose it all—and could they have stopped the fall?

The story of the rise and fall of Nokia:
Nokia’s journey started in 1865 as a paper mill. By the mid-20th century, it diversified into cables, rubber, and electronics.

Its big break came in the 1980s when it entered the mobile communications market.

Costco built a $250 billion empire by breaking all the rules:

- 14% max markup.
- $4 billion in membership fees.
- Just 4,000 products.

Here’s how Costco redefined retail—and the pricing strategy that turned customers into die-hard fans: 1. The Golden Rule: Never Exceed 14% Markup

Costco’s markup strategy is legendary:

Regular items? A strict 14% cap on markup.

Kirkland Signature (their in-house brand)? Even lower at 15%.

This airline charged €10 for everything—even tickets.

But instead of going broke, it became Europe’s most profitable airline.

Here’s how Ryanair turned frugality into a billion-euro empire: Ryanair revolutionized air travel with a simple philosophy: strip out everything that’s not essential.

They fly to secondary airports (like Beauvais instead of Charles de Gaulle in Paris), cutting landing fees by up to 80%.

No free meals, snacks, or drinks onboard.

In 2006, Google spent $1.65 billion on a money-losing platform with copyright issues.

Critics called it reckless.

Today, that "reckless" move is worth over $300 billion and dominates the internet.

Here’s the story of YouTube: Google’s greatest gamble.
In the early 2000s, online video was a chaotic mess.

Slow internet speeds, clunky platforms, and limited technology made it hard for users to share or watch videos.

YouTube changed everything.

Look at this man.

He started with just $100 and a ferryboat.

And turned it into a $100 million empire—dominating railroads, reshaping America, and becoming one of the richest men in history.

This is the story of how Cornelius Vanderbilt turned grit into greatness: 🧵
Vanderbilt left school at 11 to work with his father on the family farm.

At just 16, he borrowed $100 from his mother to purchase a small ferryboat, ferrying passengers and goods between Staten Island and Manhattan.

In 2014, Flappy Bird took the world by storm—90M downloads, $50K in revenue daily and everyone was talking about.

Then, at the height of its fame, it vanished overnight.

Why did the creator killed one of the most addictive games ever?

The shocking story behind Flappy Bird:
Flappy Bird was the brainchild of Vietnamese developer Dong Nguyen, who wanted to create a game that was simple and fun.

Released in May 2013, Flappy Bird initially flopped… until early 2014.