In the 1950s, Soviet MiGs were shredding U.S. fighter pilots.

Then one maverick pilot, John Boyd, invented a system so powerful it flipped the war.

Today, Elon Musk, Steve Jobs, and Jeff Bezos all use it to crush slower rivals.

It’s called the OODA Loop: 🧵
OODA = Observe → Orient → Decide → Act

It sounds simple.

But Boyd’s genius wasn’t the steps, it was the speed.

If you cycle through OODA faster than your opponent, you disrupt their process.

They’re still thinking while you’re already acting.

Sam Altman just said:

“We’re going to see 10-person companies with billion-dollar valuations pretty soon.”

Here’s the wild part... That future is already here.

Because with Lindy, 10 people can do the work of 1,000.

Here’s how 🧵
Building software used to take:

• 6 months of dev time
• $300K in costs
• A team of 5–8 engineers

With Lindy?

I built a production-ready web app in 14 minutes.

No code. No debugging. No waiting.

The rich don’t hide money. They hide ownership.

The $100M mansion? A shell owns it.

The $500M yacht? A trust in Panama.

The cash? A foundation “hires” them to spend it.

This is the secret system that the ultra-wealthy use to erase billions: 🧵
First, what is a shell company?

A shell company is a legal entity that exists only on paper.

No employees. No operations. No office.

Its job? To hold assets without revealing the true owner.

Perfect for the ultra-rich.

In 2000, Nokia was selling 7 phones every second and owned 70% of the market.

It was bigger than Apple, cooler than Samsung, and untouchable.

Then one decision destroyed it almost overnight.

Here’s how the company that ruled for over a decade collapsed: 🧵
At its peak, Nokia was untouchable.

Its phones were durable, reliable, and wildly popular.

The brand became synonymous with mobile phones, so much so that by the early 2000s, Nokia was more recognizable globally than Coca-Cola.

Elon Musk built rockets for 2% of NASA’s cost.

Jeff Bezos built the fastest supply chain in history.

Both use a 2,300-year-old method to turn “impossible” into reality while everyone else follows the rules.

Here’s how First Principles thinking works (and how to use it):
Most people solve problems by reasoning by analogy.

They look at what’s been done before and make small improvements.

First principles flip that.

You break a problem down to its fundamental truths and then reason up from there, ignoring convention.

In 1975, Pepsi launched a stunt that humiliated Coca-Cola: the Pepsi Challenge.

Blind taste tests showed Americans preferred Pepsi over Coke.

Coca-Cola panicked and made a decision that became the biggest branding disaster in history: 🧵
For most of the 20th century, Coca-Cola was untouchable.

• It was the most iconic brand in the world.
• It outsold Pepsi 5 to 1.
• It was called “The Real Thing.”
• It was America in a bottle.

But by the 1970s, Pepsi had a bold plan to flip the script.

Adidas gave Kanye 3x the royalties Jordan got from Nike.

He turned ugly sneakers into a $1.8B empire and made Adidas the hottest brand on the planet.

Then one meltdown cost them $1.3 billion in 24 hours.

The rise and fall of the most dangerous deal in fashion history 🧵
In the early 2010s, Adidas was losing the sneaker war. Nike had Jordan.

Adidas had… running shoes.

Their market share was shrinking. Their image was stale.

They needed relevance, fast.

Enter: Kanye West.

Boeing once defined American greatness and engineering.

Then greed took over.

Safety was sidelined, planes crashed, and hundreds of lives were lost.

And Boeing tried to cover it up.

This is the story of the darkest chapter in aviation history:
Boeing was once untouchable.

From the 747 to the Apollo program, it helped define modern flight.

For decades, its engineers ran the company, and quality and safety came first.

But everything changed in 1997.

In 2018, Roger Federer walked away from a $100M Nike deal.

Not for Adidas. Not for Reebok.

He bet on a no-name Swiss startup making shoes out of garden hoses.

Everyone thought he was crazy, but that move made him a billionaire.

Here’s the wildest sports-business bet ever:
Federer had been with Nike since 1994.

His iconic “RF” logo was everywhere on hats, jackets, and shoes.

He had a 10-year, $100M Nike contract that expired in 2018.

Nike passed on renewing. They didn’t want to pay more.

So Federer walked away.

Mark Cuban just said:

"If I were in my 20s, I'd spend every waking minute learning about AI. Even if I'm sleeping, I'm listening to podcasts talking about AI."

This is your sign to get serious because now, you can build mobile apps with just a prompt.

Let me show you how... Emergent just launched Mobile App Building + Pro Mode.

Got early access and built a complete Habit Tracker mobile app in 8 minutes.

No code, no setup, no API keys - just described what I wanted.

The AI handled authentication, data storage, push notifications, everything.

In 1924, two brothers built a shoe factory together.

By 1948, they hated each other so much they split it in half.

One became Adidas and the other Puma.

Their feud divided an entire town and changed sports forever.

Here’s the full Adidas vs Puma story: In 1924, Adi Dassler and his older brother Rudolf Dassler founded the Dassler Brothers Shoe Factory.

Adi’s technical skills and Rudolf’s salesmanship made the company a huge success.

By the 1930s, their shoes were used by top athletes across Germany.

John McAfee was the wildest entrepreneur to ever live.

• Bitcoin billionaire
• Wanted in 3 countries
• Hacked the US government
• Married a prostitute sent to kill him
• Escaped prison by faking a heart attack

Here's the untold story of Silicon Valley's craziest founder: John McAfee started as a legit genius.

He worked as a programmer on NASA's Apollo missions.

Later, at Lockheed Martin, he encountered the first computer virus.

It gave him an idea that would make him rich and rewrite tech history.

In 2015, Spotify faced a brutal choice:

Pay Apple 30% of its revenue or disappear from the App Store.

Most companies would've surrendered.

But Spotify launched a quiet rebellion and exposed Apple’s biggest weakness.

Here’s what happened: When Apple Music launched in June 2015, Apple immediately put Spotify in its crosshairs:

1. 30% App Store Fee: Apple demanded a 30% cut of all Spotify’s in-app subscription revenue.

2. App Blockages: Apple delayed and even rejected Spotify’s app updates.

This is Tommy Hilfiger.

He didn’t build a clothing brand, he built an illusion and the world bought it.

Before anyone knew his designs, he made himself a household name with one genius marketing stunt.

Here’s how he tricked the world into believing he was already famous:
In 1985, Tommy Hilfiger was unknown.

He wasn’t a fashion giant. He wasn’t a household name.

He was just a young designer launching his first men’s clothing line.

But he didn’t want to wait years to "earn" fame.

He wanted to create it.

Casinos aren’t designed for gambling. They’re designed for trapping you.

No clocks. No windows. Near-wins that trick your brain.

Every detail is designed to make you lose track of time and spend more money.

Here’s how casinos engineer addiction without you realizing it: 1. No Clocks, No Windows Strategy

Casinos disrupt your perception of time by removing external cues.

No windows mean you can’t see whether it’s day or night.

No clocks ensure you never feel the pressure to leave.

The goal? Keep you in a gambling trance for as long as possible.

In the 1970s, Japan was a nation of tea drinkers. Coffee was doomed to fail.

Nestlé tried everything—ads, discounts, promotions. Nothing worked.

Then they hired a child psychiatrist.

What happened next didn’t just sell coffee—it rewired a nation’s habits forever: After World War II, Nestlé entered Japan, hoping to create a new coffee market.

But no matter how much they advertised, coffee sales remained abysmal.

The reason?

Coffee had zero cultural significance in Japan and had no childhood nostalgia or emotional connection.

He was born into poverty, forced to work at 4 years old, and had just one year of formal education.

Yet, he built the most luxurious car brand in history—one that even kings and billionaires chase.

This is the incredible story of how Henry Royce built Rolls-Royce: Frederick Henry Royce was born in 1863 in Alwalton, England, the youngest of five children.

His family’s flour mill struggled and by 1867, they were bankrupt.

Seeking a fresh start, they moved to London, but tragedy struck in 1872 when Royce’s father died.

Casinos aren’t designed for gambling. They’re designed to trap you.

No clocks. No windows. No straight paths.

Every inch is designed to manipulate your brain—keeping you playing, spending, and chasing losses.

Here’s how casinos engineer addiction without you realizing it: 1. No Clocks, No Windows Strategy

Casinos disrupt your perception of time by removing external cues.

No windows mean you can’t see whether it’s day/night.

No clocks ensure you never feel the pressure to leave.

The goal? Keep you in a gambling trance for as long as possible.

In 2020, Apple and Fortnite went to war.

Epic Games took Apple to court, risking Fortnite, billions in revenue, and their future.

What happened next shook the entire tech industry.

This is the story of the $70 billion tech war:
Apple's App Store Tax was at the heart of the conflict—a 30% commission on all in-app purchases.

For years, developers had grumbled about this hefty cut, but Apple enforced it ruthlessly.

If you wanted your app on the iPhone, you played by their rules.

Philips was an electronics giant that sold in 180+ countries.

Then it collapsed, losing $3B a year.

Instead of dying, they did the unthinkable—ditching electronics to become a healthcare powerhouse.

Here’s how Philips went from making light bulbs to saving lives: Founded in 1891 in Eindhoven, Netherlands, Philips started as a small company producing light bulbs.

Their breakthrough came when they improved Edison’s design, replacing the bamboo filament with cotton-based filaments.

In 1990, Donald Trump was $900 million in personal debt.

His businesses were collapsing, and banks were seizing his assets.

But instead of going under, he orchestrated one of the greatest business turnarounds ever.

Here’s how Trump used debt to rebuild his empire: By the late 1980s, Trump had built a massive real estate portfolio, including iconic properties like Trump Tower and the Plaza Hotel.

But his empire was heavily leveraged, with billions borrowed to fund his projects.