Working with nonprofits, advocates, and practitioners to frame social issues using empirically-based communications research. RT ≠ endorsements. #FrametheFuture
Jun 22, 2018 • 12 tweets • 6 min read
1/ Have taken a pause to think carefully about what to say – what can be said – about the framing that can best help #KeepFamiliesTogether. Ready to share now.
2/ There remains much work to be done; the meaning-making work is part of it. Our framing in this moment will determine whether bystander publics – people who don’t yet have a firm stance - get engaged. Today's frames can clear, (or clutter) the path toward meaningful change.
Nov 21, 2017 • 11 tweets • 2 min read
Responding to changes in TPS? This thread illustrates framing that can reach new constituencies. Based on research, including controlled experiments, FrameWorks conducted with over 12,000 Americans. 1/10
These framing recommendations depolarize thinking by explaining the issue. By taking a reasonable tone, they open up a way to reach audiences who haven't thought about this issue before (aka most Americans.) 2/10
