IoT might take advertising further down an odd path.
Consider this: we already experience apps that generate "alerts" to up-sell and cross-sell us on add-ons.
Quickbooks and Norton are two (obnoxious) examples. No matter how you adjust the settings, they come back.
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In those cases, you've bought the product or rented it (SaaS), but it's also a channel (owned media) for those companies to pitch you.
New customers are adding revenue, but simultaneously also subsidizing a new advertising channel.
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