Frank Strong 🤘🏻✒️🗡 Profile picture
Father. B2B Tech. PR+MKTG. MA+MBA. Blogger. Scuba+ #Skydiver. #Veteran +Once-a-Marine+US Soldier (Ret.) Critical thinker. #Karate+ #BJJ student. #PatsNation.
Feb 19, 2021 15 tweets 3 min read
IoT might take advertising further down an odd path.

Consider this: we already experience apps that generate "alerts" to up-sell and cross-sell us on add-ons.

Quickbooks and Norton are two (obnoxious) examples. No matter how you adjust the settings, they come back.

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In those cases, you've bought the product or rented it (SaaS), but it's also a channel (owned media) for those companies to pitch you.

New customers are adding revenue, but simultaneously also subsidizing a new advertising channel.

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