IoT might take advertising further down an odd path.

Consider this: we already experience apps that generate "alerts" to up-sell and cross-sell us on add-ons.

Quickbooks and Norton are two (obnoxious) examples. No matter how you adjust the settings, they come back.

1/x In those cases, you've bought the product or rented it (SaaS), but it's also a channel (owned media) for those companies to pitch you.

New customers are adding revenue, but simultaneously also subsidizing a new advertising channel.

2/x