I feel like some of you don’t know me so here’s my story: I'm from Quebec, Canada, so French is my first language, but I've always consumed a lot of English content.

(Side note: I watched Shrek in English for the first time last month and his Scottish accent caught me off guard, lol.)

Take less risk on Youtube by focusing on high leverage stuff

Here's a few things I like to do: 1. Proven concept

The video idea is everything, if you don't have a system in place to generate them, you are taking such an unnecessary risk.

Base your ideas on video ideas that went viral recently

On Youtube, people like big holes

Let's dive in...

(Expect a meta Youtube strategist info dump) Thread 🧵 1. Attention

In most cases, it's a great scroll stopper,

They are great single-focus point that catches your attention

I think it's because the flow points you toward a very dark circle or a specific spot

The "Secret" to succeeding on Youtube is all about the viewer satisfaction

"But Gab... how can I measure that??"

Here are 5 ways how...

Thread🧵 1. Returning viewer

If your content really is made for them and is good enough, people will come back

(It will show better data once your channel has a certain level of traffic)

Click "Analytics" -> Under "Audience"

𝟵 𝗧𝗶𝗽𝘀 𝘁𝗼 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻

(If you already have a great video idea)

Thread 𝟭. 𝗠𝘂𝘀𝗶𝗰

Music is one of the most important things to create emotion within your content

Using the right one will do wonders

@HHillierSmith is a master at this