For decades, Gucci was the hottest luxury brand in the world.

Then in 2023, it fell from high fashion to the discount rack.

All because they broke the #1 rule in luxury business.

Here's the full story: 🧵 The 2010s belonged to Gucci.

Fur-lined slippers became cultural icons.

Marmont bags dominated Instagram feeds.

Bold, maximalist designs captured the zeitgeist.

Sales tripled in just four years.

In 2015, Elon Musk co-founded OpenAI.

Three years later, he wanted total control.

The board refused.

Now, OpenAI is worth $90B, and Musk just made a $97.4B bid to take it back.

Here's how he lost the AI revolution he started: 🧵 2015: AI progress accelerated at a frightening pace.

Google's DeepMind dominated the field.

Facebook poured billions into research.

Musk watched with growing alarm.

The future of humanity, he believed, hung in the balance.

Playboy was once the sexiest brand on Earth.

A $1B empire. 7M copies sold monthly.

Then they broke the #1 rule in business.

And killed themselves.

Here's how one decision destroyed an empire: 🧵 1953: Hugh Hefner launches Playboy with $600 and a dream.

First issue features Marilyn Monroe.

It sells 50,000 copies overnight.

America blushes.

No one could have predicted what would happen next...

In the '90s, Pepsi was getting crushed by Coke in the Philippines—Coke had 75% of the market.

So Pepsi fought back…

The result? A $32B loss, 5 deaths, riots, and almost a military coup.

Here’s the most DANGEROUS marketing campaign in history: 🧵 The Philippines struggled in poverty, most families surviving on just $4 a day.

While Coke dominated every street corner and local store, Pepsi watched their dreams of success fade into nothing.

They needed a miracle.

In 1923, a tennis player stitched a crocodile on his shirt… as a bet.

People laughed. They had no idea what was coming.

By 1933, it became his trademark.

Today? That logo is worth $4.7B.

Here’s how a joke became an empire 🧵 Paris, 1919:

15-year-old rich kid René Lacoste dreams of tennis glory.

His father's ultimatum is brutal:

"Win big in 5 years, or quit forever."

What happened next would shock the tennis world.

In 1999, BMW was dying in the luxury car war.

Mercedes was the king - the brand all young executives loved.

Then, one marketing campaign changed everything.

And transformed them into a $60B global car empire.

Here's the full story: 🧵 The situation was desperate:

Mercedes owned the corner offices

Lexus owned Wall Street

BMW? The car their dads drove to golf

Something had to change.

In 1985, Apple FIRED Steve Jobs.

The CEO he hired led a boardroom coup that KICKED HIM OUT of his own company.

And nearly KILLED Apple.

12 years later, they BEGGED him to come back and save the company.

Here's the ultimate business revenge story: 🧵 In 1983, Jobs needed help running Apple.

He turned to Pepsi’s CEO, John Sculley—the man who crushed Coca-Cola.

“Do you want to sell sugar water forever, or change the world?”

One question. A $1M salary.

Jobs thought he found an ally. But everything was about to change...

In 2017, Wendy’s was LOSING the fast-food war.

McDonald's dominated. Burger King owned the flame grill.

Then, Wendy’s made ONE bold move—and changed everything.

Here’s how they turned the tables: 🧵 The problem was simple:

Great food, zero personality.

Third place in a two-chain race.

Nobody talked about Wendy's.

Until they chose violence...

In the early 2000s, Intel ruled CPUs with an iron fist.

AMD barely survived as the forgotten underdog.

Then one engineer refused to accept defeat.

He turned AMD into gamers' favorite choice.

Here's how David beat Goliath: 🧵 The 90s were Intel's kingdom.

Their chips powered every PC, while massive marketing budgets crushed the competition.

AMD watched helplessly as their market share vanished.

Then Keller arrived…

TikTok wasn't banned for 'DATA SECURITY.'

That's EXACTLY what they want you to believe.

The TRUTH?

A ruthless POWER STRUGGLE reshaping GLOBAL TECH DOMINANCE.

Here's the UNTOLD STORY behind the most DANGEROUS tech war of our time: 🧵 In 2020, TikTok became unstoppable:

3 billion global downloads.

Facebook and YouTube were trembling.

Their algorithm was unbeatable.

Silicon Valley's worst nightmare began...

In 1991, Nintendo publicly HUMILIATED Sony on gaming’s biggest stage.

Everyone thought Sony was FINISHED.

But one engineer refused to back down.

He CRUSHED Nintendo and built a $500B empire.

The most brutal revenge story in business history: 🧵 Nintendo was unstoppable in gaming:

Dominated with the SNES console.

Crushed Sega in the console wars.

Wanted to add CD-ROM technology.

One handshake would destroy everything...

They want you to believe Ozempic is a miraculous weight loss drug.

But the truth? It's a $1 BILLION manipulation machine.

One that bought American medicine piece by piece...

Until they OWNED the entire system.

Here's their secret playbook: First they built an army of paid promoters.

They spent $25.8M buying medical professionals.

ONE obesity specialist got $1.4M alone.

57 top doctors were paid over $100K each.

Their mission? Push ONE message:

"Everyone needs these drugs. Forever."

In 1900, a small French tire company launched a marketing idea so brilliant,
It created the billion-dollar fine dining industry.

And became more powerful than every food critic combined.

Here's how a free guide changed the world of food 🧵 France, 1900:

Cars were rare.Roads were empty.

Michelin needed to sell tires.

But how do you sell tires when no one's driving?

Then someone had an idea that would change everything:

This is Mark Cuban. Most people only see the Shark Tank billionaire & NBA owner.

The real story? A broke kid who turned $60 in stamp sales into a $6.2B empire.

Here are his 10 most brutal business secrets (that you'll never see on TV) 🧵 1/10 Learn from Failure

Before his billions, Cuban failed repeatedly

Fired from multiple jobs and a failed powdered milk company.

Each failure taught him something new.

His key lesson? Learn from every miss and keep going until you hit.

2003: Five Guys was dying against McDonald's and Wendy's.

5 struggling stores. Empty restaurants. Shrinking profits.

Then they made ONE move their competitors never saw coming.

Today: A $2B burger empire. Here's the full story: 🧵 Their strategy was deceptively simple:

Order any size fries, watch them fill the cup.

Then... they pour an extra scoop right into your bag.

Every customer thought it was just for them.

In 1992, Hoover launched a promotion so catastrophically stupid, It destroyed Britain's most trusted brand overnight,

And even forced the Queen to take action.

Here's the untold story of the biggest marketing disaster in history 🧵 It’s 1992 and Britain is in recession.

Hoover's profits had dropped from $147M to $74M.

They needed a plan to sell thousands of unsold vacuums.

Then the marketing team came with an idea:

His burger app made $100M in just one year and crashed the App Store at launch.

4 years later, lawsuits, angry customers, and chaos destroyed everything.

Here’s how MrBeast’s fast food empire collapsed—and the lesson for entrepreneurs. 🧵 2020: Restaurants were dying during lockdowns.

MrBeast’s pitch was simple:

‘You cook, I bring customers.’

Within weeks, 300 restaurants signed up.

No one expected what came next.

IN 2004, Blockbuster was one of the USA's biggest companies, worth $1,2 billion with over 9,000 stores.

By 2010, they were completely bankrupt...

Not because of competition - but because of ONE fatal choice...

Here's the biggest business self-sabotage in history (and how to avoid it): 🧵 It's 2000, and Blockbuster owns entertainment:

• 43 million members
• $300M in late fees alone
• A new store every 17 hours

One meeting was about to change everything...

2020: Instagram was social media's undisputed king.

Then TikTok pulled off the biggest social media heist in history -

STEALING 40M users EVERY MONTH.

Instagram's response? One of tech's most EPIC FAILS.

Here's the full story: 🧵 It's early 2020, and Instagram is panicking.

The numbers are terrifying:

TikTok hit 689M users and they're spending almost an hour daily on the app.

But the scariest part? 62% were Gen Z.

Instagram's worst fear was about to come true...

In 2017, Uber was one of the world's most valuable startups at $69B.

Then they made ONE decision that triggered the biggest boycott in tech history...

48 hours later: 200K users gone. $13B vanished.

Here's how Silicon Valley's golden child almost lost everything: 🧵 2016: Uber was unstoppable.

The company had expanded to 570+ cities worldwide.

Their valuation hit $68 billion, making them Silicon Valley's crown jewel.

But beneath the surface, trouble was brewing...

Wall Street predicted a 2 million subscriber loss.

Their STOCK CRASHED 35% in panic.

Social media called it "Netflix's death."

Instead? 57M new users & $2.36B in profit.

Here's how Netflix's "dumbest decision" led to a $200B empire: 🧵 2022: Netflix faces its darkest truth: Half their "users" were freeloaders.

100M households. All using borrowed passwords.

The board knew they had to so something but was terrified to act.

Finally they saw something everyone missed: