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Sharing proven marketing strategies & entrepreneurial playbooks to help grow your business. 12 yrs turning strategies into 💵. Founder @ TheUnicornsPlaybook
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Jan 20 14 tweets 4 min read
TikTok wasn't banned for 'DATA SECURITY.'

That's EXACTLY what they want you to believe.

The TRUTH?

A ruthless POWER STRUGGLE reshaping GLOBAL TECH DOMINANCE.

Here's the UNTOLD STORY behind the most DANGEROUS tech war of our time: 🧵 Image In 2020, TikTok became unstoppable:

3 billion global downloads.

Facebook and YouTube were trembling.

Their algorithm was unbeatable.

Silicon Valley's worst nightmare began...
Jan 16 14 tweets 4 min read
In 1991, Nintendo publicly HUMILIATED Sony on gaming’s biggest stage.

Everyone thought Sony was FINISHED.

But one engineer refused to back down.

He CRUSHED Nintendo and built a $500B empire.

The most brutal revenge story in business history: 🧵 Image Nintendo was unstoppable in gaming:

Dominated with the SNES console.

Crushed Sega in the console wars.

Wanted to add CD-ROM technology.

One handshake would destroy everything...
Jan 6 12 tweets 4 min read
They want you to believe Ozempic is a miraculous weight loss drug.

But the truth? It's a $1 BILLION manipulation machine.

One that bought American medicine piece by piece...

Until they OWNED the entire system.

Here's their secret playbook: Image First they built an army of paid promoters.

They spent $25.8M buying medical professionals.

ONE obesity specialist got $1.4M alone.

57 top doctors were paid over $100K each.

Their mission? Push ONE message:

"Everyone needs these drugs. Forever." Image
Jan 2 10 tweets 4 min read
In 1900, a small French tire company launched a marketing idea so brilliant,
It created the billion-dollar fine dining industry.

And became more powerful than every food critic combined.

Here's how a free guide changed the world of food 🧵 Image France, 1900:

Cars were rare.Roads were empty.

Michelin needed to sell tires.

But how do you sell tires when no one's driving?

Then someone had an idea that would change everything:
Dec 26, 2024 12 tweets 4 min read
This is Mark Cuban. Most people only see the Shark Tank billionaire & NBA owner.

The real story? A broke kid who turned $60 in stamp sales into a $6.2B empire.

Here are his 10 most brutal business secrets (that you'll never see on TV) 🧵 Image 1/10 Learn from Failure

Before his billions, Cuban failed repeatedly

Fired from multiple jobs and a failed powdered milk company.

Each failure taught him something new.

His key lesson? Learn from every miss and keep going until you hit.
Dec 24, 2024 8 tweets 3 min read
2003: Five Guys was dying against McDonald's and Wendy's.

5 struggling stores. Empty restaurants. Shrinking profits.

Then they made ONE move their competitors never saw coming.

Today: A $2B burger empire. Here's the full story: 🧵 Image Their strategy was deceptively simple:

Order any size fries, watch them fill the cup.

Then... they pour an extra scoop right into your bag.

Every customer thought it was just for them.
Dec 23, 2024 13 tweets 4 min read
In 1992, Hoover launched a promotion so catastrophically stupid, It destroyed Britain's most trusted brand overnight,

And even forced the Queen to take action.

Here's the untold story of the biggest marketing disaster in history 🧵 Image It’s 1992 and Britain is in recession.

Hoover's profits had dropped from $147M to $74M.

They needed a plan to sell thousands of unsold vacuums.

Then the marketing team came with an idea:
Dec 19, 2024 14 tweets 5 min read
His burger app made $100M in just one year and crashed the App Store at launch.

4 years later, lawsuits, angry customers, and chaos destroyed everything.

Here’s how MrBeast’s fast food empire collapsed—and the lesson for entrepreneurs. 🧵 Image 2020: Restaurants were dying during lockdowns.

MrBeast’s pitch was simple:

‘You cook, I bring customers.’

Within weeks, 300 restaurants signed up.

No one expected what came next.
Dec 18, 2024 13 tweets 4 min read
IN 2004, Blockbuster was one of the USA's biggest companies, worth $1,2 billion with over 9,000 stores.

By 2010, they were completely bankrupt...

Not because of competition - but because of ONE fatal choice...

Here's the biggest business self-sabotage in history (and how to avoid it): 🧵Image It's 2000, and Blockbuster owns entertainment:

• 43 million members
• $300M in late fees alone
• A new store every 17 hours

One meeting was about to change everything...
Dec 17, 2024 11 tweets 4 min read
2020: Instagram was social media's undisputed king.

Then TikTok pulled off the biggest social media heist in history -

STEALING 40M users EVERY MONTH.

Instagram's response? One of tech's most EPIC FAILS.

Here's the full story: 🧵 Image It's early 2020, and Instagram is panicking.

The numbers are terrifying:

TikTok hit 689M users and they're spending almost an hour daily on the app.

But the scariest part? 62% were Gen Z.

Instagram's worst fear was about to come true...
Dec 16, 2024 14 tweets 5 min read
In 2017, Uber was one of the world's most valuable startups at $69B.

Then they made ONE decision that triggered the biggest boycott in tech history...

48 hours later: 200K users gone. $13B vanished.

Here's how Silicon Valley's golden child almost lost everything: 🧵 Image 2016: Uber was unstoppable.

The company had expanded to 570+ cities worldwide.

Their valuation hit $68 billion, making them Silicon Valley's crown jewel.

But beneath the surface, trouble was brewing...
Dec 11, 2024 15 tweets 5 min read
Wall Street predicted a 2 million subscriber loss.

Their STOCK CRASHED 35% in panic.

Social media called it "Netflix's death."

Instead? 57M new users & $2.36B in profit.

Here's how Netflix's "dumbest decision" led to a $200B empire: 🧵 Image 2022: Netflix faces its darkest truth: Half their "users" were freeloaders.

100M households. All using borrowed passwords.

The board knew they had to so something but was terrified to act.

Finally they saw something everyone missed:
Dec 9, 2024 13 tweets 4 min read
In 1975, Kodak was the world's most powerful photo company, worth $31 Billion.

By 2012, they were completely bankrupt...

Not because of competition or technology - but because of ONE fatal decision…

Here's the biggest business mistake in history (and how to avoid it): 🧵 Image It's 1975, and Kodak owns photography:

• 90% of film sales worldwide
• 85% of camera sales
• $10B in annual revenue
• Millions in pure profit everyday

One engineer was about to change everything...
Nov 27, 2024 14 tweets 4 min read
These subconscious decision-making patterns

DRAIN your WALLET every single day.

(AND YOU DON’T EVEN NOTICE)

Marketers have perfected them, brands have weaponized them.

Here’s how to take back control: 🧵 Image 1. The Peak-End Rule:

Hotel Checkout Psychology:

Regular: Pay bill at end

Luxury: Pay at check-in

Last touch: Free ride offer
🚗

End with a gift, not a bill.

Your brain remembers the final gesture more than the room cost.
Nov 26, 2024 11 tweets 3 min read
Disney lost $200B after Elon told their CEO to F*** off.

But that's not even the crazy part.

Here's the wild story no one's talking about:🧵 Image Bob Iger was speaking at a fancy NY summit.

Calm, collected, explaining why Disney pulled ads from X.

Minutes later, Elon took the stage with fire in his eyes...
Nov 25, 2024 15 tweets 4 min read
In 1987, Starbucks was dying.

Losing money. Zero growth.

Then, one trip to Italy changed everything.

And turned them into a $100B empire.

Here's the full story: 🧵 Image America's coffee scene was grim:

Folgers ruled supreme.

Maxwell House owned the shelves.

And coffee? 50 cents a cup.

That's when Howard Schultz saw something nobody else could see...
Nov 11, 2024 13 tweets 4 min read
This rapper's headache made him $3 BILLION...

Despite 30+ years in hip-hop...

He made more money in ONE DAY from headphones than his entire music career combined.

It's the craziest story ever.

Here's how he did it:🧵 Image It’s 2006 and Dre walks on the beach, furious.

Looking at bootleg copies of his music.

'It sounds perfect in the studio...'

'Then people listen on $2 earbuds.'

That's when he saw what everyone else missed...
Nov 7, 2024 14 tweets 5 min read
In 1973, UPS was crushing FedEx.

$1M in monthly losses. Only $5,000 left.

Then their founder walked into a Vegas casino with every last dollar.

What happened next became business legend.

Here's the incredible story...🧵 Image It all started with a 'C' grade at Yale.

Fred Smith proposed overnight delivery anywhere in America.

"The system you propose is impossible," his professor wrote.

That student was about to prove him wrong... Image
Nov 6, 2024 14 tweets 4 min read
In 1995, Microsoft owned the internet.

95% of people used Internet Explorer.

Then they made the most arrogant decision in tech history.

And lost everything they built.

Here's the full story: 🧵 Image The dominance was total.

Windows came on every computer.

Internet Explorer was pre-installed.

Microsoft owned 95% of all internet users.

No one could touch them... Or so they thought...
Nov 5, 2024 12 tweets 4 min read
In 2006, Nintendo was dying.

PlayStation and Xbox owned 80% of gaming.

Then they made a shocking decision: Stop competing completely.

And beat both of them combined.

Here's the full story: 🧵 Image Everyone thought Nintendo was done.

PS3 had mind-blowing graphics.

Xbox 360 owned online gaming.

Nintendo looked ancient in comparison.

The end seemed near...
Nov 4, 2024 12 tweets 4 min read
This girl’s allergies made her $1.7 BILLION while raising her first baby.

Despite 25 years in Hollywood...

Her baby wipes company made her more money than all her movies combined.

It's an insane story.

Here's how she did it:🧵 Image Everyone knows Jessica Alba from "Fantastic Four" and "Dark Angel."

But her story began with severe childhood health issues.

Chronic asthma ruled her life.

Multiple hospital stays before age 10.

In 2008 came the moment that changed everything...