Amazon tried to buy Diapers com.

They said no.

So Bezos did the most ruthless move in business history:

He first crushed them and then bought them anyway.

Here’s how it all went down 🧵 Two founders—Marc Lore and Vinit Bharara—launch .

A tiny startup selling baby wipes and formula online.

Everyone laughed.

Until the numbers started growing. Diapers.com

She helped build Tinder.

Then they pushed her out.

She sued them for harassment—

And launched a rival that went public for $13B.

This is the biggest revenge story in business history: 🧵 In 2012, Whitney Wolfe Herd joined a scrappy startup working on a dating app.

She shaped the name, tone, and early user growth.

The app?

Tinder.

But her role wouldn’t be celebrated for long…

In the 70s, Coca-Cola and Pepsi went into the greatest marketing battle in history.

Pepsi ran a taste test, and everyone chose it over Coke.

Coke panicked and made a mistake that almost destroyed them forever.

Here’s the full story: 🧵 For nearly a century, Coca-Cola was untouchable.

Outselling Pepsi 5 to 1.

The drink of America—rooted in nostalgia and tradition.

Pepsi was the underdog.

But that was about to change…

In early 2000s, Steve Jobs made the biggest mistake of his life.

He trusted Samsung to help build the iPhone.

Samsung stole the designs—and launched the Galaxy.
Jobs vowed revenge.

Here’s the brutal $1 billion betrayal story you’ve never heard: 🧵 In the early 2000s, Apple was building the iPhone.

They needed help making key parts: processors, memory, screens.

Samsung was the obvious partner—reliable, fast, trusted.

Apple poured billions into the partnership.

Little did they know…

Adidas and Puma were started by two brothers.

Until one of them joined the Nazis—and tore the family apart.

What followed was one of the fiercest rivalries in business history.

Here’s the wild revenge story you’ve never heard: 🧵 Adi and Rudolf Dassler grew up in a tiny German town: Herzogenaurach.

After WWI, they started a shoe business in their mom’s laundry room.

It was called Gebrüder Dassler Schuhfabrik ("Dassler Brothers Shoe Factory").

Business boomed.

But trouble was brewing.

Josh Mohrer built an AI app in 24 hours using ChatGPT.

He had zero coding skills.

Now it makes $4M/year—solo. No team. No funding.

Here’s how he pulled it off (and how you can too): 🧵 Josh wasn’t a developer.

He was a business guy.

Started at Uber, led NYC ops.

Tried to code—failed every time.

Then ChatGPT came out. That changed everything.

TRUMP’S TARIFFS JUST TANKED THE WORLD.

$2.5 TRILLION GONE.

Markets crashing.

China, Europe, Canada in open revolt.

Here’s what just happened (and why it matters): 🧵 It started with one shock move:

On April 3, Trump announced sweeping new U.S. tariffs—10% on everything.

Up to 50% for certain countries.

Markets didn’t wait.

📉 $2.5 TRILLION in market value gone in 24 hours.

HOOTERS JUST FILED FOR BANKRUPTCY.

$100M+ in debt. 100 restaurants on the chopping block.

All because they broke the #1 rule in business.

Here’s the full story (and what it says about America): 🧵 Founded in 1983, Hooters became a cultural icon.

It wasn’t just food.

It was attitude. A meme before memes.

But in the last decade?

Everything changed.

TRUMP FREAKS OUT as Tesla got banned from Canada’s EV program.

$43M frozen. Future rebates blocked. Billions at risk.

This isn’t just policy—it’s a crushing blow to Elon's empire.

Here’s what just happened (and why it matters): 🧵 It started quietly:

Transport Canada froze $43M in Tesla rebates.

No warning. No explanation.

Then came the bombshell:

Tesla is banned from all future incentives—nationwide.

Arnold Schwarzenegger is worth $1B

But here's the untold story:

He arrived in America with just $27...

And became a millionaire before his first Hollywood role.

His secret blueprint for wealth will surprise you: 🧵 1968: Arnold lands in America with just $27.

A bodybuilding champion with big dreams.

But first, he needed to earn money.

His first move? Unexpected...

Boeing sent them to space. But couldn't bring them back.

An 8-day mission turned into 270 days trapped in orbit.

NASA had no choice but to BEG Elon Musk for help.

Here's the full story: 🧵 June 2024:

Butch Wilmore & Suni Williams board Boeing's Starliner.

A simple test flight. One week, tops.

9 months later? Still orbiting Earth.

No one knew if they'd ever make it home…

In 1963, Enzo Ferrari humiliated Henry Ford.

He faked a deal—then betrayed him at the last moment.

So Ford made one decision: Destroy Ferrari.

Here’s the greatest revenge story in business history: 🧵 1963: Ferrari ruled Le Mans – the toughest race.

Ford, desperate to win, offered $10M to buy Ferrari.

Enzo Ferrari pretended to agree...

But he had other plans.

Then came the betrayal that ignited war...

This is the youngest self-made female billionaire in America.

She built Spanx into a $1.2B company with just $5,000.

Her breakthrough? One genius move fashion giants never saw coming.

Here's the full story: 🧵 In the late '90s, Sara Blakely sold fax machines door-to-door.

She had zero business experience.

Just $5,000 in savings.

And one night, getting ready for a party, she spotted a problem.

What happened next changed everything.

For decades, Gucci was the hottest luxury brand in the world.

Then in 2023, it fell from high fashion to the discount rack.

All because they broke the #1 rule in luxury business.

Here's the full story: 🧵 The 2010s belonged to Gucci.

Fur-lined slippers became cultural icons.

Marmont bags dominated Instagram feeds.

Bold, maximalist designs captured the zeitgeist.

Sales tripled in just four years.

In 2015, Elon Musk co-founded OpenAI.

Three years later, he wanted total control.

The board refused.

Now, OpenAI is worth $90B, and Musk just made a $97.4B bid to take it back.

Here's how he lost the AI revolution he started: 🧵 2015: AI progress accelerated at a frightening pace.

Google's DeepMind dominated the field.

Facebook poured billions into research.

Musk watched with growing alarm.

The future of humanity, he believed, hung in the balance.

Playboy was once the sexiest brand on Earth.

A $1B empire. 7M copies sold monthly.

Then they broke the #1 rule in business.

And killed themselves.

Here's how one decision destroyed an empire: 🧵 1953: Hugh Hefner launches Playboy with $600 and a dream.

First issue features Marilyn Monroe.

It sells 50,000 copies overnight.

America blushes.

No one could have predicted what would happen next...

In the '90s, Pepsi was getting crushed by Coke in the Philippines—Coke had 75% of the market.

So Pepsi fought back…

The result? A $32B loss, 5 deaths, riots, and almost a military coup.

Here’s the most DANGEROUS marketing campaign in history: 🧵 The Philippines struggled in poverty, most families surviving on just $4 a day.

While Coke dominated every street corner and local store, Pepsi watched their dreams of success fade into nothing.

They needed a miracle.

In 1923, a tennis player stitched a crocodile on his shirt… as a bet.

People laughed. They had no idea what was coming.

By 1933, it became his trademark.

Today? That logo is worth $4.7B.

Here’s how a joke became an empire 🧵 Paris, 1919:

15-year-old rich kid René Lacoste dreams of tennis glory.

His father's ultimatum is brutal:

"Win big in 5 years, or quit forever."

What happened next would shock the tennis world.

In 1999, BMW was dying in the luxury car war.

Mercedes was the king - the brand all young executives loved.

Then, one marketing campaign changed everything.

And transformed them into a $60B global car empire.

Here's the full story: 🧵 The situation was desperate:

Mercedes owned the corner offices

Lexus owned Wall Street

BMW? The car their dads drove to golf

Something had to change.

In 1985, Apple FIRED Steve Jobs.

The CEO he hired led a boardroom coup that KICKED HIM OUT of his own company.

And nearly KILLED Apple.

12 years later, they BEGGED him to come back and save the company.

Here's the ultimate business revenge story: 🧵 In 1983, Jobs needed help running Apple.

He turned to Pepsi’s CEO, John Sculley—the man who crushed Coca-Cola.

“Do you want to sell sugar water forever, or change the world?”

One question. A $1M salary.

Jobs thought he found an ally. But everything was about to change...

In 2017, Wendy’s was LOSING the fast-food war.

McDonald's dominated. Burger King owned the flame grill.

Then, Wendy’s made ONE bold move—and changed everything.

Here’s how they turned the tables: 🧵 The problem was simple:

Great food, zero personality.

Third place in a two-chain race.

Nobody talked about Wendy's.

Until they chose violence...