Most cold emails suck. Ryan sends 20,000 every week and gets thousands of replies.

I messaged him. Here's how it works... Step 1 — Find hot leads

Why do cold emails suck? Well, they're hopelessly untargeted.

The same junk goes out to 1000's of prospects all with different needs.

How Loom Created a Billion Dollar Category... 1/ When Loom launched in 2016 it was called OpenVid. And it was just another “easy-to-use screen recorder”.

At the time all screen recorders walked the same and talked the same. No opinions, no personality.

One line. Eight rhetorical devices. A two minute crash course... 1/ Let's start with *Parallelism*

What it is: Repetition of a grammatical form

What it does: Gives a line rhythm

Nine clever little marketing examples that tap into cognitive biases:





1/ Alka-Seltzer and The Suggestibility Bias

Alka-Seltzer infamous jingle “plop, plop, fizz, fizz, oh, what a relief it is” reminded customers to take two tablets instead of one. Sales doubled.

h/t Product Gems

May 2019. I wrote my first marketing article. A year later my email list hit 19,000.

No ads. No connections. No existing audience.

The site grew because I learnt how to push my content round the internet.

THREAD ... 1/ First, I found all the different places where marketers hang out.

Then, I asked myself, “how can I add value directly to these platforms?”

17 tips for great copywriting: 1/ Write with your eraser

You get 100 bucks for every word you rub out from your title: