Most cold emails suck. Ryan sends 20,000 every week and gets thousands of replies.

I messaged him. Here's how it works... Step 1 — Find hot leads

Why do cold emails suck? Well, they're hopelessly untargeted.

The same junk goes out to 1000's of prospects all with different needs.

How Loom Created a Billion Dollar Category... 1/ When Loom launched in 2016 it was called OpenVid. And it was just another “easy-to-use screen recorder”.

At the time all screen recorders walked the same and talked the same. No opinions, no personality.

One line. Eight rhetorical devices. A two minute crash course... 1/ Let's start with *Parallelism*

What it is: Repetition of a grammatical form

What it does: Gives a line rhythm

Nine clever little marketing examples that tap into cognitive biases:





1/ Alka-Seltzer and The Suggestibility Bias

Alka-Seltzer infamous jingle “plop, plop, fizz, fizz, oh, what a relief it is” reminded customers to take two tablets instead of one. Sales doubled.

h/t Product Gems

A few weeks ago I got an email from a newsletter subscriber, Max.

He told me about this new marketing tactic he's been trying.

I was so impressed I thought I'd share it.

THREAD... 1/ So, Max works for a paddle board startup.

They had some nice images from photoshoots. So he made an account on Unsplash (the photo discovery platform) and uploaded them.

Five months later the images have 6M views. And 24k downloads.

Pretty neat brand awareness...

May 2019. I wrote my first marketing article. A year later my email list hit 19,000.

No ads. No connections. No existing audience.

The site grew because I learnt how to push my content round the internet.

THREAD ... 1/ First, I found all the different places where marketers hang out.

Then, I asked myself, “how can I add value directly to these platforms?”

17 tips for great copywriting: 1/ Write with your eraser

You get 100 bucks for every word you rub out from your title: