I have a lot of conversations with prospective link buyers who are wanting to increase rankings that end with me telling them to do X and Y first.
X = Basic ass on-site SEO optimization. If your tag pages are showing up early on a site: search, you've failed to understand the assignment.
Give Google something worth considering as a viable answer to a query, then worry about promoting it.
Thanks to @SearchForRyan for requesting it, I had been meaning to do something on this last update but couldn't be arsed to put it together but since the two topics dovetail so nicely, let's do it.
Aug 6, 2019 • 25 tweets • 4 min read
Outreach...let's talk about it.
I know, I know, I'm the guy who wrote this terrible blog post slandering all you guest bloggers back in 2012.
Guess I'll keep going here 26/
Now the only reason that any of this is relevant to anything is because all 13 sites are following one simple rule: No exact match anchors.
That's right. They aren't building ANY anchors that match the terms they're ranking for. Branded variations, yes. Exact, no. 27/
Jan 22, 2019 • 58 tweets • 13 min read
SEO case study involving sites ranking highly for uber-competitive terms they appear unsuited for, based on competition, site age, authority, link equity, on-site optimization, content length, TF-IDF, basically outliers by any metric SEO people love to argue over. 1/
Verticals crowdsourced on twitter via this account and on skype/telegram/slack SEO chats, outliers identified and confirmed by me.
7 broad vertical 'buckets' totaling 117 keywords x analyzed the top 10 results =1174 (some front pages have 8-12 organic results, not my problem). 2/
