Quick tip to increase your signup confirmation rates:

Use "Sniper Links" in your onboarding (steps in 🧵) 1. 🔥 PROBLEM:
27% of your new users will never confirm their email.

There are 3 main reasons for this:

• Friction in your onboarding steps
• Spam folders snatching your email
• Distractions from other emails in your user’s inbox

🧠 The psychology behind TikTok's addictive feed (thread)

Check the full case study for more info:
growth.design/case-studies/t… 1/ Immersion

Full screen, distraction free interface.

⚡️ HEY's Onboarding Case Study:

The founders at @basecamp thought it was time to upgrade the email experience but...

...switching email addresses today is not an easy task!

Check out how HEY handles this:
growth.design/case-studies/h…

ps: working on onboarding? watch the summary👇 Here are 5 strategies to increase activation rates based on HEY's case study:

⓵ 🧠 KNOW YOUR CUSTOMER: Understanding your customers' deepest desires, pains, and barriers will help you create better messaging during the onboarding. Make sure you identify the vocabulary they use.

1/9 After talking with thousands of product teams...

We've discovered 7 wide-spread pitfalls that slow teams down and impact product quality.

If you want to see where your team stands...

Take the quiz at the end! 🔥

(takeaways in the thread)
growth.design/case-studies/p… 2/9 ⓵ 👂 LISTEN & ASK QUESTIONS: One of the key traits of a product leader is his/her ability to listen carefully. With customers, colleagues, bosses, you need to work on your empathetic skills to understand where people come from and where they want to go.

🧠 Cognitive biases. We listed 101+ ways they affect your user experience. They all fall in 4 simple categories (in thread) growth.design/psychology/ 1—🙈 Information. Users filter out a lot of the information that they receive, even when it could be important. (Attentional Bias, Von Restorff Effect, Center-Stage Effect...)

💘Tinder Case Study:

Just before this whole thing went down…

…I had the chance to see firsthand why Tinder’s revenues are booming. (and even got a match!)

If you’re looking for better ways to convert users, check it out!

(key lessons in thread)
growth.design/case-studies/t… ⓵ 🖥 BE MINDFUL OF SPACE: Every screen is a chance for you to make your users successful. Each word/element should earn its place by adding clear value for users at this exact moment.

So the coronavirus🦠 is spreading quickly but…

…COVID-19 stats misinterpretations are spreading even faster.

Creating clear dashboards is critical for a good UX, here's why:

1/8 - key reminders in the thread
growth.design/case-studies/c… ⓵ 👁 OPTIMIZE FOR FIRST GLANCE: First impressions stick. Make sure the dashboard information standing out is what you want people to remember.

"Email newsletters are the next BIG thing" - @ryandeiss

@MorningBrew is definitely playing the game right, yet they could still increase their retention with a few experiments...

Check out the step by step breakdown of MB's newsletter 👉
growth.design/case-studies/m… ⓵ 💎 RECOGNIZABLE BRAND: Consistency is key when you send emails often. Having a clear mark that distinguishes your brand from other emails will help you raise awareness.

Uber Eats is giving us a VALUABLE product lesson here when it comes to using scarcity the right way... but a bit of help around it would drastically improve the overall ordering UX.

Check out the step-by-step guide to scarcity 😨(in the thread)
growth.design/case-studies/u… ⓵ 💎 IDENTIFY YOUR LIMITED RESOURCE: Without a real limited resource, you will lose trust with users right away. What is scarce and has value?

Airbnb does MANY things right… but a tiny bit of personalization could really help their booking UX (+ minimize user churn). The first (of 5) key lesson here is… (thread) growth.design/case-studies/a… 1—👤INDIVIDUALS > SEGMENTS: Find ways to detect individual preferences and anticipate needs. (e.g.: 90% of Shaquille O'Neal's last 100 Airbnb bookings had King Size Beds—let's suggest him a default filter so that he can sleep comfortably!)

🏎Mario Kart Tour was released 3 weeks ago...

Here's the full analysis of their revenue model from a psychology and UX perspective.

FYI, Dark Pattern Alert 🚨!

⏬See the thread for the 5 things to avoid...
growth.design/case-studies/m… ⓵ 😈 FAKING SCARCITY: Scarcity is a powerful nudge to help people make decisions when it’s real. If you fake or add scarce for no good reason, then people will react the opposite way.

🧠 Here's our deep-dive into an essential psychological bias when designing products: Social Proof.

See 7 practical examples of how you can apply the different types of #socialproof in your #productdesign.

⏬Watch the summary & examples in the thread...
growth.design/library/social… ⓵ ⭐️ USER REVIEWS: Show real feedback from current users. It can lift conversions by 270% (Spiegel Research Center)

New Case Study on @Strava

7 Strategies To Convert More 💰 Freemium Users growth.design/case-studies/s…

⏬ See thread for the 6 keys to a bullet proof freemium model ⓵ 🚪 ACQUISITION MINDSET: Treat your freemium as an acquisition tool, not a revenue tool. Prioritize long term user happiness vs. quick conversions.

New Case Study
⚡️Tesla: How To Maximize Growth Through Word-of-Mouth: growth.design/case-studies/t…

⏬ See thread below for a summary of 7 quick tips ⓵ 🎯 PROMPT & TIMING: Few people spread the word without a trigger. Find the right moment to nudge your customers in and you'll multiply your word-of-mouth. (e.g., while waiting at a Supercharger)

🌕 How Hopper 🐰 Perfectly Nails Permission Requests UX During Onboarding

⬇️The 4 Key Ingredients To Improve Your Permissions...
growth.design/case-studies/h… ⓵ 👤 USER INTENT: Find a way to let users deliberately trigger the permission prompt. How? See #2.

🌕 [CASE STUDY] 9 Ways To Boost SaaS Revenues With A Better Upgrade UX

⏬ TIPS SUMMARY…
growth.design/case-studies/z… ⓵ ⏰ TIMING: Prompt your users at the right moment based on your value metric (e.g. Tasks & Zaps). Emails are a great way to achieve that