Hendrik Haandrikman 🐈 Profile picture
Dad, husband, Gym-rat * Helping apps make more money @RevenueCat * very into mobile * social gaming alumni * he/him * #chaoticgood
Jan 23 7 tweets 2 min read
Duolingo just laid all their freemium secrets bare

If you're building a B2C app, you’re going to want to sit down for this

(and probably take some notes) Image Duolingo CPO Cem Kansu went on the @SubClubHQ podcast and basically gave a masterclass on how they turned free users into their biggest growth engine

Here are the biggest alpha drops for app growth folks & indie app devs:
Jan 8 8 tweets 2 min read
If you're vibecoding a B2C app, I’m probably more invested in your success than 99.99% of people out there

(@RevenueCat only makes money when you make money)

But time for a little reality check In the last 3 months, about 24k new subscription apps were shipped

The App Store has been around for 17 years
24,000 extra subscription apps in a quarter is a LOT
That’s about 15% growth, in one quarter

There are not 15% more consumers on the App Store