I just interviewed a guy who bought a $1.3 million home service business with just $20K of his own money.

And that’s not even the best part…

A few months after buying the business, he sold it to PE for $5.8M.

Here’s the story: The “guy” I interviewed is @stevekeller3.

A few years ago, Steve was a TV cameraman.

During Covid, Steve lost his income.

He had no idea how long Covid was going to last.

At the same time, his wife was pregnant with twins.

So what did he do?

The best B2B service businesses to start are the ones that are LEGALLY MANDATED.

Here's an example of one that's doing $6M/year: This business offers a mandated service for restaurants.

They run on 44% EBITDA margins, which means the owner pockets $2.7M a year.

What do they do?

Kitchen hood cleaning.

Here's what you need to know:

Crumbl Cookies is 1 of the most exciting businesses I’ve come across.

What you probably don’t realize is they grew with zero paid ads.

Last year, they sold nearly 1 million cookies a DAY.

Here’s the secret to their success: Crumbl Cookies opened its first location in Logan, Utah, in 2017.

Today, they have 900+ locations.

They bet big on one platform: Tiktok.

Now, they have more followers than Taco Bell and Starbucks combined.

Here’s their content strategy:

4 months ago, I started a newsletter.

Today, it’s a 6 figure business.

I work 4 hours a week on it.

Here's the playbook: I spend 10-20 hrs/week finding profitable, cash-flowing businesses to buy for my holding company D&H Group.

But I pass on a lot of interesting deals.

Not that they're bad deals per se...

But for whatever reason, they don't fit my criteria (geographic, size, industry, etc)...

A huge untapped opportunity:

Applying the Harry’s Razor replenishment model to “boring” businesses.

Let me explain (with an example): Background:

I came across an e-Commerce brand for sale selling a proprietary DIY tile grout cleaner.

Wtf is grout? (I had to Google it too 🙃)

It's the cement area between individual tiles that homeowners are recommended to clean every 6-12 months.

Here's their solution:

My exact step-by-step strategy for a $1MM+ product launch (without paid ads):

I used this exact strategy to launch my last company Schoolyard Snacks: 1) Message 1000 niche influencers in your space on Instagram to see if they'd be willing to be a tester ahead of your launch.

People love exclusive access. This is an easy yes.

Be warned though, this is a manual process that takes time.

My newsletter SMB Deal Hunter consistently generates over 12% CTR.

I'm going to break down my strategy so you can achieve the same results with your audience. First off, a little background:

I buy profitable, cash-flowing businesses through my company D&H Group, and I leverage my past experience of starting and exiting a $30MM+ business to grow them.

My newsletter helps other entrepreneurs and investors do the same.

Most eCommerce stores don’t test their pop ups enough ❌

If your pop up is a generic 10% off with email capture, you're leaving money behind!

Here are 7 of my favorite examples to get you started (even if you don’t want to offer a discount).

🧶 A THREAD #1: Yes/No Pop Up

This is the pop up I use for my own brand Schoolyard Snacks.

After testing over 100+ pop ups, this has converted the best for us.

The reason this works is because instead of asking users for their email immediately, we ask for a micro-commitment first.

I’ve hired and fired over 50 marketing agencies while growing my 8 figure DTC brand Schoolyard Snacks.

Here are the 10 steps I've learned to never miss during my vetting process.

Make sure you read this before hiring another agency!

🧶 A Thread 1. Ask for names of current clients.

Just because an agency lists a brand as a client, doesn’t mean the brand had a good experience or that they currently work with the brand. Take the client list on an agency’s website with a grain of salt.