Irreverent writer on a mission to stamp out gobbledygook
Dec 14, 2021 • 9 tweets • 4 min read
How can you do your best writing in 2022?
🧵 Let's get ready for a creative & productive new year: 8 questions to ask yourself 👇👇👇
1. Understand your hierarchy of needs as a writer
Me: To be productive & creative, I need walks, tea, sleep, quietude, and lots of reading.
What do you need to write? How can you take care of yourself?
Dec 10, 2021 • 7 tweets • 2 min read
🧵 Here's the 5-step system I used to teach myself copywriting 👇👇👇
1⃣ Learn the basic copywriting techniques (all decent copywriting books explain these):
* Match features with benefits
* Be specific to boost credibility
* Use proof (e.g., testimonials)
* Overcome objections
* Nudge people towards action
* Write bossy calls to action
Dec 6, 2021 • 8 tweets • 3 min read
Dear Twitter friends, what was the best book you've read in 2021?
📚 I'd love to get your recommendations for what to read next.
My favorite books have changed my life in some way. They lifted me up, opened my eyes & changed my perspective.
🧵 My 7 fave reads of 2021 👇👇👇
1/7 Braiding Sweetgrass by Robin Wall Kimmerer
This book on the teachings of plants weaves together science, indigenous wisdom, and beautiful nature writing.
If only we could all see what we take from earth as a gift, how much better would the world be?
👇 Opening paragr. 👇
Sep 28, 2021 • 5 tweets • 1 min read
How to delight readers with simple writing ...
A tiny 🧵 with 8 tips on writing simply without becoming simplistic 👇👇👇 1. Simple writing has a laser-clear focus, so define:
* Whom you're writing for
* What you want to explain
* Which single action you expect readers to take
