Addiction should be hard to cure.

But in 1970, a Canadian psychologist shattered DECADES of false beliefs with a single experiment.

It worked so well, he cured cocaine addicted rats overnight.

Here’s how he did it: 🧵
It’s the 1970s.

For decades, addiction was believed to be incurable:

Once you’re hooked, it’s impossible to quit your drug of choice for good.

But the experiment that “proved” all of this?

Just a few rats perched in tiny cages...

You’re not lazy.
You’re not weak.

Your brain is addicted to DOPAMINE, and it’s destroying your mental health.

4 steps to fix your dopamine-fried brain (and take back control of your life): [1/4]—The Problem

Dopamine is the most important molecule in your body & brain.

Without it, you’d die.

It controls movement, desire and motivation to do anything.

But your dopamine system is also the primary reason behind your addictions—whether to substances or behaviors.

Every 2 seconds you make a decision.

2,100 decisions every hour.

35,000 EVERY DAY.

But 95% of those decisions?
Aren't yours.

They’re unconscious—and 6 invisible biases are secretly controlling your decisions.

6 deadliest cognitive biases and how to break free: 🧵 [1/6] CONFIRMATION BIAS

Your brain doesn't search for truth.

It wants to be RIGHT.

Confirmation bias is the reason most people are stuck on certain beliefs or opinions—they subconsciously dismiss opposing facts.

In 2016, this tiny company got f*cked by Apple overnight.

Millions in debt.
Life savings drained.
Weeks from bankruptcy.

But one DESPERATE marketing bet later?

They partnered Mercedes, Google, and now shake hands with the man who almost destroyed them.

Their full story: 🧵 It’s 2014, and Mous founders Josh Shires and James Griffith believe they’ve found a niche gap in the tech market.

The opportunity?

Apple’s wired headphones were too annoying—they got tangled up in pockets, unrolling them was tough, and therefore took ages to use.

Falling in love is supposed to take time.

But in 1997, psychologist Arthur Aron made it happen in 45 minutes—by asking only 36 questions.

The experiment worked so well, it ended in marriage.

Here’s how he did it: 🧵 In 1997, Arthur Arons at Stony Brook University (NY) was skeptical if love is truly spontaneous and only a matter of "chemistry."

And so Aron got to work on intimacy research:

He set up a study to determine if intimacy can be created and accelerated in a lab setting.

More than 1B people experience SLEEP PARALYSIS at least once.

But the strange part?
Everyone sees the same guy at night.

• Tall
• Silent
• Faceless

The “Hat Man” is a global horror phenomenon.

The story of one of the greatest unexplained mysteries of all time: 🧵 The stories of demons visiting you in your sleep date back to the 1900s.

Paintings showed “shadow people” causing night terror.

Artists captured the terrifying experience in paintings like this (”The Nightmare”, Heinrich Füssli)—inspired by folklore about the supernatural.

In 1997, Bezos invented a stupidly simple 2-word button.

When Barnes & Noble tried to steal it, Amazon crushed them in court.

Today, Apple, TikTok, and Uber all use it.

But you never noticed.

Here’s how a single button made Bezos over $300B: 🧵 In the 1990s, e-commerce was just getting off the ground.

The checkout process?

It was clunky, complicated, and took too much time.

As a result, the majority of Amazon carts were abandoned during the process.

He quit every notification from his devices.

Then he wrote 5 bestsellers and got 1B podcast downloads.

Tim Ferris’s controversial take: You don’t have a time problem. You have a focus problem.

His science-backed system to break free of distractions and get your attention back: Tim follows a strict zero-notification policy.

For his phone, this means:

• No email apps
• No social media
• Silence & Airplane mode active

The idea is simple: You don’t let notifications dictate what you pay attention to.

Every day, you go clinically insane.

You think you can fly, you talk to the dead, and then?

Your brain wipes the memory.

But you don’t even question wtf’s happening.

Here’s the neuroscience of dreams and what they’re actually doing to your brain: 🧵 Everybody dreams, everyone knows what dreams are—and yet they seem incredibly elusive.

Most people don’t think much about dreams.

This thread dives into what dreams are, why they’re more important than you think, and what they do every night.

In 1997, Marvel was burning $1M/day.

Sales dropped 70%. Stock crashed 93%. Bankruptcy followed.

To survive, Marvel sold off Spider-Man, Hulk, and X-Men.

But then they gambled everything on one CRAZY bet—and transformed dying company into a $55B empire.

Here’s the full story🧵 It’s the 1990s, and the comic world is exploding.

Comics are selling for millions, action figures are everywhere, and superhero fans are spawning—the entire industry pops off.

Marvel profited, and their CEO Ronald Pereman went on to buy other companies for a total of $700M.

Most people are sleep deprived.

So, I spent 100+ hours studying science of sleep—and what I found shocked me.

If you sleep less than 7 hours a night, you increase the risk of heart attack, obesity and depression by 200%.

Here's how to fix your sleep and avoid early death: This thread is split into two parts:

1. The importance and benefits of sleep
2. Using the QQRT framework (used by sleep expert Dr. Matt Walker) to provide you with the best natural sleep protocols

Let’s dive straight in:

LUCID DREAMING is the most powerful self-mastery tool you’ve never heard of.

Tibetan monks, Einstein, and Navy SEALs used it to rewire the mind, unleash creativity, and even confront death itself.

Here’s what it is, how it works, and how to master it:

(thread) It’s 1980, and Stanford professor Stephen LaBerge is about to verify something incredible.

To this point, lucid dreaming was unprovable.

Skeptics wrote it off as a trick of the mind, an illusion that occurred during regular dreams.

LaBerge proved them wrong.

The hypothesis:

The most addictive, dangerous, yet misunderstood substance in the world:

Nicotine.

Elite athletes & performers have abused its benefits for decades.

Here’s what nicotine is, what it does to your brain, and how you can consume it without risking death (backed by science):
Nicotine is addictive, yes.

But serious health hazards are only caused when consuming it in the wrong form (smoking, vaping, snuffing, etc.)

Through safer delivery mechanisms, Nicotine is used by 25-50% of athletes in sports like football, rugby, and ice hockey.

Why?

Andrew Huberman once said:

"Your brain is like a muscle. If you don't use it, you lose it"

2 years ago, I couldn’t think, stay present, or focus for even 2 minutes.

Today, I work 11-hour days without burning out.

8 simple techniques that rewired my brain for superhuman focus:
1) Stress.

Short-term stress isn't bad - it actually helps you perform better.

I experimented with breath work, cold showers, and quick exercise before work sessions - they all work.

Inducing some short-term stress only takes 60 seconds but boosts focus dramatically.

How?