Which one are you copping?

Product Placement dropped last week and our community knows how to make an ad 🔥

All it takes: 1 product photo + 1 avatar.

👇 Get inspired below From full-blown perfume ads

https://x.com/juliewdesign_/status/1935777666965066155

This AI Influencer is replacing Neymar Jr and Louis Hamilton in Morocco.

Meet Laila Khadraa. Puma’s first-ever AI Virtual Ambassador.

A 21-year-old communications student from Casablanca, who lives for football, surfing and athletics.

Here's her incredible story: 🧵
So why AI and why now?

Africa’s digital boom is here. Morocco’s 43.5% youth population is hyper-connected and deeply engaged with AI-led content.

Kenza Layli, the first Miss AI winner, proved this market is ready.

For PUMA Morocco, the opportunity was clear: You must be in it to win it.

Live streamers in China are being replaced by AI clones.

One woman’s digital avatars run 10+ streams at the same time—selling nonstop while she sits back and watches.

Her clones handle customers, close deals, and never get tired.

Here's how she cloned herself and how you can too: Xue'er is a 28-year-old live streamer in China who’s gained popularity from using AI to amplify her online presence.

She constantly engages with her audiences, promoting products like mooncakes, and even selling everyday items like toasters.

A/B testing isn’t a luxury—it’s survival.

77% of brands test, but only 1 in 8 tests actually move the needle.

The top agencies are automating 1000s of tests to drive millions in conversion.

If you’re not using programmatic A/B testing, you’re sabotaging your growth.🧵 A/B testing isn’t new. But running 1000 tests at once? That’s next level.

The biggest agencies:

• Automate testing at scale
• Optimize everything (copy, design, goals, CTA, pricing)
• Use AI & ML to predict winners before spending big

Every test, every tweak, every win—led by data, not chance.

Big Tech prints money by A/B testing ads.

It is currently a $1 BILLION market and it is projected to hit $2 BILLION by 2030 🚀

Why? Because in Big Tech, even a single word swap can mean millions.

Here’s how big tech companies spend millions a year on A/B testing ads 🧵👇 A/B testing isn’t just for marketers — it’s how Big Tech makes million dollar decisions daily.

Google ran 7,000+ tests in a single year just to refine its search algorithm.

Every click, every ranking, optimized.

And they’re just getting started…

Starbucks knows your coffee order before you do.

Its AI tracks your habits, predicts cravings, and even alerts baristas before you walk in.

This one move brought in 4M new customers.

Here’s how they did it: In 2011,

Starbucks embarked on a bold experiment by launching its mobile app,

initially designed for loyalty rewards and mobile ordering.