I started email marketing 7 years ago with a coffee brand.

Since then, I've written thousands of emails.

The past 12 months?

My clients made $350k.

Here's every piece of advice I can think of:
(To cash in on that sweet ROI)

1) Subject lines are overrated

⇣ 2) Make offers as often as you can
3) Storytelling really is your secret weapon
4) People don't buy until they trust you

⇣

Open rates are actually useless in 2024.

Your 50% rates are so inaccurate, it's not even funny.

Here are 12 other myths about email marketing:

(that you ought to un-believe today) 1) MYTH: Grow on social, then grow an email list.

Social is rented real estate.

Email ain't going anywhere.

Grow them simultaneously.

If your sales sequence ain't selling, it's probably missing these 3 ancient elements of persuasion:

(from a 2,400 year old philosopher) Selling is persuasion at its core.

If you can't persuade, you won't sell.

Around 350 BCE, Aristotle identified that the art of persuasion consists of 3 parts.

Today, effective sales copy in any form requires all 3.

Here they are and how to add them to your sales sequence:

The internet is chock full of trash advice on email marketing.

I helped clients generate $200k from email in 2023.

Here're the only 13 things you need to know:

(to finally get an ROI on email marketing)

1) Subject lines are overrated. 1) Subject lines are overrated.

I'm not saying they don't matter...

I'm saying your reputation and the content INSIDE the email is more important.

Subject lines don't move the bottom line.

Clicks and conversions do.

45% open rates means little these days.

I personally open every email...but only read 1%.

Capturing attention starts with a good hook.

Your must stop readers dead in their tracks.

Here are 5 really good email hooks that sucked me in:

(with my REAL reactions)
1) Begin a story

From @GrammarHippy

Oh, you've got a story about Michael Jordan?

This dude made MJ who he is?

Damn, this oughta be good.

You have my attention.

How to close $4,000 clients with a lead magnet & email sequence.

My proven 6-step strategy for selling your mid-high ticket offer on autopilot.

Buckle up for the sauce on this one.

> > THREAD < < Most people think a lead magnet is "just a piece of content."

And then you're supposed to follow up w/ a few emails.

Sure, if you don't care if it works.

But my clients are actually getting qualified leads

And making money

From their lead magnets.

How?

I'll show you.

Cold DMs are a waste of time.

Email marketing is the way to get clients without feeling gross.

Here're 7 ways to send emails that will have warm leads falling in your lap:

(without being a world class copywriter)

>>> THREAD <<< Share Thought Leadership Content.

Instead of writing about the same old stuff as everyone else,

bring a unique perspective to the table.

Real trust is earned by being a trusted leader and teacher.

Email list stuck around 100 people?

I feel you.

It took me 3 damn years to get to 100.

But then I got +1000 in the last 12 months.

These 6 things helped me grow my list 30x faster:
(you don't need a massive audience)

>>> THREAD <<< I've got 6 strategies for you, but first...

EVERYTHING hinges on your content.

The quality of content...
The uniqueness of your perspective...
The proof you show...

None of this works unless you put out the best content you can possibly make.

Now, let's dig in.

⇣

My second cohort just filled up.

Emails drove 70% of signups & revenue.

...And I'm NOT a launch expert.

Here's a breakdown of ALL 10 EMAILS I sent during my $6k cohort launch :

(bookmark and steal how I did it)

🧵 EMAIL 1

• A week before sign up opened I teased that the next workshop was coming soon

• Shared the experiences of the first group w/screenshots

• Talked about the benefits of the program

• Goal: Give readers a sneak peek and create excitement about it

⇣

The secret to becoming well-known is right under your nose.

It's called Thought Leadership Frameworks.

Dunno what that is?

Here are 12 Framework examples you may (or may not) recognize:

<< 🧵 >> FIRST...

What is a framework?

→ In personal branding, it is a visual representation of your unique methodology or philosophy on something.

A framework can be:

- Acronym
- Diagram
- Analogy
- Formula
- Picture
- Chart
- Etc

In other words...
⇣

You don't have to be a world class copywriter to sell in emails.

I'm not...🤷🏻‍♂️

Yet I sell to my subscribers every single month.

Here's my ridiculously simple email copy formula:

🧵 An email has 3 basic jobs:

- To get attention
- To keep attention
- To get the click

Before going on, let that sink in.

It's the foundation, don't overcomplicate it.

If you can do get attention & keep it, you're more likely to convert. That simple.

Now...onto the formula

⇣

In 2018, I dropped $29 within SECONDS of getting an 11-word email.

Here's what the email said: "Hey Jeff,

The holographic sticker deal ends tonight.

Get 50 stickers for $29.

Anthony"

h/t: @stickermule

3 things I want you to notice here that made me BUY ASAP:

⇣

You keep hearing things like:

"Money's in the list!"
"Send more emails."
"ROI this. ROI that."

But YOUR email list?

Drier than the Sahara desert. 🥴

Here's how to go from selling nada to closing 4-figure deals in your email funnel:

🧵 Focus on trust first. Not tactics.

People buy from other people they know, like, and trust, right?

Right.

No tricks. Just trust.

Start off on the right foot — assume that you must earn the right to make an offer.

(hint: this is the way of NORMAL human relationships)

⇣

8 ways to get more leads from simple email marketing.

Even if you’re only a beginner copywriter.

>> My client recently closed a 4-figure deal from her lead magnet funnel following this exact blueprint <<

🧵 Thought leadership content.

Most funnels are built on gimmicky tactics, discounts, and hacks.

HOWEVER…

Real trust is earned by being a thought leader with unique ideas.

The average writer will sell MORE in their email funnel by TEACHING…not selling.

It’s the great paradox.

My first lead magnet was a total joke.

"5 Keys to a Website That Sells"

How cute, right? 😂

Here's how I THOUGHT lead magnets worked:

⇣ I used to think:

1. Just solve a "problem" for people
2. Follow up with a few emails
3. Make an offer (any offer)

and POOF!

The leads would roll in.

WRONG.

⇣

The Welcome Email is your first date.

But most creators blow theirs off…

…and it costs them business.

I’ve spent 100+ hours studying and teaching welcome emails.

Here’s how to transform yours into the perfect “first date”:

👇 Business Insider says a first impression can be made or broken in 7 seconds.

Yet, most creators don’t spend time on their digital first impression.

The Welcome Email just becomes a formality.

But this is a mistake.

👇

"My Welcome Sequence doesn't work." 😔

I hear this all the time!

Here are 7 reasons why YOUR WELCOME SEQUENCE may not be working.

🧵 CONTEXT

This content is intended for service-based brands.

Strategies for e-commerce, retail, or course creators may vary wildly.

Ready to roll? 🙃

⇣

"Our welcome sequence just doesn't work. Can you help?"

Damn right I can.

⏩ 6 months later

‣ 7x Opt Ins
‣ 6x Orders
‣ 5.3x Revenue

Here's what I did to take this client's welcome sequence from "crickets" to "cha-ching":

🧵 CONTEXT

‣ This client engaged with me on a monthly email strategy project prior to this one.

‣ The previous welcome sequence had been in place 6 months, and just wasn't converting as they'd hoped.

‣ They have an online store that sells physical products.

WHAT I CHANGED
⇣

Since 2018, I’ve written 1000+ marketing emails.

Many of them were great. 🙂

Some were embarrassing. 🥴

39 lessons I’ve learned about email marketing since 2018:

🧵 1. Trust precedes the purchase.

2. The Welcome Email is a gold mine.

3. Nobody reads at first, they skim.

⇣

HOW TO:

Build your first funnel in ConvertKit.

Step-by-step w/ pictures!

Ready?

👇🏼 In this thread, you'll learn how to:

‣ deliver a lead magnet
‣ create a pop-up
‣ add the pop-up to Squarespace
‣ connect it a welcome sequence

This is EXACTLY how I set up funnels in @ConvertKit.

No fluff.

Let's get right to it!

#ad

⇣

My top threads on email marketing from 2022.

All in one mega-thread.

You’ll wanna save this.

🧵 How to write a 52 week evergreen nurture sequence in ConvertKit.

With pictures!

https://twitter.com/content_remedy/status/1553090224581857280