Consumer is having an identity crisis.

So, I asked around for the best people investing in consumer tech at pre-seed and compiled:

📜 The (New) Consumer Manifesto
👼 100 angels who truly get consumer
💰 75 VCs actively writing pre-seed checks

1/
2/ Most investors hear “consumer” and think dying CPG brands or another social app. Then they run.

Only 7% of seed funding went to consumer last year—despite these companies driving the best returns in venture history.

I don't believe in the creator middle class.

1.2% of artists earn 90% of @Spotify's royalties
3% of creators earn 90% of @YouTube's revenues

Will the Creator Economy look like the Music Business?

🧵👇 Here's why I believe so: @Spotify @YouTube 0/ Before jumping into the thread, here's the full article!

Now, let's dig...

👇

armthecreators.com/the-creator-ec…

How to Invest in Creators?

I talked to creators, founders & investors and found 9 financing options + 23 companies pioneering new models.

A thread 🧵

armthecreators.com/how-to-invest-… Startups can raise millions of $ in a few weeks while creators often struggle for years to make ends meet.

Why? Because the startup world has pioneered new financing models adapted to the internet world.

For creators, this sophistication is bound to happen in the next 5 years.

0/ How are successful creators turning their audiences into empires? Here's my framework: The Creator Lifecycle.

🧐 1/ Attention
🤩 2/ Trust
😍 3/ Commerce
🤑 4/ Ownership

A thread 👇👇👇

armthecreators.com/the-creator-li… 1/ 🧐 Attention:

- Find your content/platform fit
- Grow your audience through Social Media platforms
- Rent your audience's attention to other brands
- Track Content/Business Metrics (views, CTR, deals pipeline)
- Use tools tagged in the pic below

I spent the past couple of months going down the Creator Economy rabbit hole. My takeaways:

🗺 Market map of 150+ startups
📊 Comprehensive spreadsheet ($ raised, investors, etc.)
🧠 Analysis of the 6 categories and 25 sub-categories

A thread 👇👇👇

hugo.pm/mapping-the-cr… I categorized the 150+ companies according to their function in the Creator Lifecycle:

1/ Create content 👩‍🎨
2/ Grow your audience 💗
3/ Own your audience 💪
4/ Monetize online 💸
5/ Monetize offline 💰
6/ Manage your business 👔

A thread listing the startups & founders

👇👇👇

"Link in bio" is becoming the new battleground of the Creator Economy.

Who will become Lord of the Links? Will there be one link to rule them all? 💍

A few thoughts:

👇👇👇 1/ 10 years ago, the (internet) world was different. Google was ruling the world and creators were using one-page website builders like About.Me to convert Google searches into followers.

Its relevancy is slowly fading away.

0/ Thread: Trent McConaghy (@trentmc0) is the co-founder & CTO of @OceanProtocol, a decentralized data exchange protocol. Part of the #BerlinCryptoCapital portrait Series. 1/ "I moved to Berlin several years ago. My wife and I moved here with her two young children at the time, because we were interested in a city that had culture, quality of life and technology. Berlin has all those three in the best combination of any city in the world."

0/ Thread: 10 steps to become crypto-conversational in a week-end (for those who think it’s too late to jump in!) 🔥 1/ Crypto is like starting a (brain) workout habit: buy enough $BTC to commit yourself to learn (~10min) coinbase.com/buy-bitcoin?lo…