Father of 5 | digital marketing and behavioral psychology
Feb 13, 2020 • 6 tweets • 3 min read
Why I believe this will work for @MikeBloomberg. (A thread) brands take notes.
1. Start with a wink, not a marriage proposal.
Too many brands skip the early stages of relationship building and go straight to selling. Consumers put up a wall. 2. Make them laugh with you, not at you.
Self deprecating humor can make you more approachable. It’s a sign of many great leaders. And can disarm your critics.
2. Make them laugh with you, not at you. 