This is how we made our client an additional $15.5k in profit per month.

Without spending a penny on ads.

Here's what we did:

Your welcome discount is probably too high. 🧵

Nearly half of the brands we talk to are giving away 15-20% discounts just to get an email signup. You think you need to. But you don't.

Here's proof:

We ran this test for a client with a $140 AOV:

Original offer: 10% off ($14 discount)

New offer: Mystery discount ($5 flat)

If your agency is bragging about 50-60% open rates, you're getting ripped off.

Here's why:
High open rates = bad segmentation.

They're only sending to your most engaged subscribers and leaving the rest of your list untouched. 🧵 What this costs you:

Let's say you have 80,000 active profiles.

Sending to 35,000 (hyper-engaged only):
Open rate: ~60%

35,000 × $0.15 revenue per recipient = $5,250 per campaign

If your brand is doing $100k-$500k/mo and email is generating less than 30% of revenue, you have a retention problem.

Not a traffic problem.

Not a conversion problem.

Here's what's broken 🧵 Your customers buy once and disappear.Fix retention first, then scale ads.

Most brands doing $100k-$2M/mo have the same email problem:

Their flows were set up 2 years ago and haven't been touched since.

SMS marketing for ecom is printing money right now.

But 90% of brands are doing it wrong.

I've generated millions with SMS campaigns in 2025.

Here's the exact framework we used:
🧵 Rule #1: SMS is NOT email
Email = Educational, story-driven, longer
SMS = Urgent, direct, instant action
Your SMS should be:

Your brand is doing $200k/month but email is stuck at $20k-$30k.

Here's why: 🧵 1/ You're sending 1-2 campaigns per week
Top brands send 8-12/month

2/ Your flows aren't optimized
You set them up once 2 years ago and never looked at them again