[Case Study]

Here's what truly gets results!!

A client of mine was earning nearly a million a year.

8 months later, they've broken through to 10 million.

Now, I'm sharing the transformative discoveries I made as we skyrocketed to success. 1. Let’s start with the most important one - the Offer.

The client had a product-market fit, but was struggling with scaling.

From the previous experience, I told him that he needs to start bundling the products. So that’s exactly what the first test in the backend was.

Advertorials are a hidden gem for direct response and dropshipping marketers.

While flashy brand accounts on Twitter may dismiss them, they have the potential to dramatically reduce CPA.

Especially for problem-solving products.

Let me explain how: But what is an advertorial, and why are they effective?

It is simply a step that comes between your ad and your product page.

They hide the sales process because they & eliminate friction by removing price or being “sold” from their mind.

Hiring an agency for your FB ads?

Before you commit, consider this thread.

12 reasons that might change your mind: > FB ads are not working after the iOS update

They still work when you have:
> A product market fit
> A proven funnel/offer
> An account structure with a proper testing & scaling structure

[Christmas School]

There are only 4 metrics that could impact your ROAS:

CPM, CTR, AOV, and CR.

When ROAS went down, it was because at least one of those had changed

Here’s how I troubleshoot bad ROAS every time, so you can do the same One of the most frequent questions I get is:

“Hi Marin, my results are inconsistent or My results dropped recently, and I didn’t change anything.

Why is that happening?”

My answer is that something must have changed, and there’s an easy way to find out what.

BFCM madness ended.

You may have hit your goals, you may not have.

Regardless of that, the next phase of growth is around the corner - Q5!

Here's what it is and how to leverage it 👇 Q5 is the period from the 26th of December to the 1st of January, and is a period when you should capitalize on low CPMs.

During this period, a lot of brands stop advertising, so CPMs are extremely low.

But what most brands are missing is that people are still in buying mode.

Analyzing ad accounts is my bulletproof process before I take over an ad account.

I guarantee you that you'll be impressed if I do an audit of your ad account

After 150+ Facebook audits, here's what my 6-step success formula looks like: My analysis covers:
- Performance metrics
- Account structure
- Optimization strategies
- Testing and scaling frameworks
- Sales funnels
- Ad creatives

30 days
21 ad accounts
Over 25M of ad spend
Over $1.5M of spend on Black Friday alone

for our e-commerce clients.

Here's how we executed it & what made it possible

> Preparation & Offers
> Launch & Pacing
> Ad Account Structure & Ads
> Optimization & Scaling The ad results are just the cherry on top of these brands' incredible infrastructure and products.

We're here to amplify their success.

Brands that maintained steady spending all year saw the biggest wins during Black Friday.

So let's get into the learnings:

8 Unmissable Facebook Ads You Need to Try

> Easy to duplicate
> Guaranteed to cut your CPA

A powerful mix of images, videos, GIFs, and carousels

[Bookmark this; future you will be grateful] 1) Long-form carousel
It’s 1 image divided into 4-5 images, while each image is on a different card

It creates a unique experience through the feed

Users swipe to see the full image, and FB counts each swipe as an engagement

Pro tip: uncheck “Show best-performing card first”

My ABO testing is not necessarily about testing; it's also about scaling

It's the exact setup I'm using on EVERY ad account of mine, regardless of the Andromeda update

Here's my most technical breakdown of my ABO campaigns Each new test = new ad set = new concept

Each concept has 3-6 variations.

When it's a video, it's mostly hook; when it's an image, it's either a different layout or text overlay

🚀 Attention, multi-SKU e-commerce stores and dropshippers

Tap into the power of Custom Conversions in Facebook ads to revolutionize your strategic decision-making

Explore the details below 👇🔥 Go to the product page of the product,

> check FB pixel helper,
> expand “View content” and
> copy the “content_id"

Since the Andromeda update, you don't need changes in the ad account, but you need to change your approach to:

> Creative Volume & Creative Diversification

Here's the EXACT Process, with all the details & step-by-step instructions included

[One of my most valuable content pieces ever] The most recent Facebook update, called Andromeda, definitely changed the game.

A lot of accounts all of a sudden dropped in performance, and iterations of creative stopped working.

So what you should do, and what Facebook is favoring since the Andromeda update?

Manual Bids Deciphered

When it comes to Manual bids, 2 main things you need to worry about are:

1) Spend
2) Performance

Your goal is to find a sweet spot between those 2

And only 4 potential scenarios could happen

Let's break them down & potential next steps for each: Additional context here is that I use "Cost per results", also known as "Cost Caps"

And I use it ONLY for Scaling, not for testing

I'm comfortable setting an inflated budget with my winning ads, because even if FB overspends, it can't spend "that much" over my target CPA, because all the ads there are still winning ads

🚨 NEW cool Feature from FB 🚨

> Creative Testing

With this feature, you can test up to 5 creatives in a single campaign while helping ensure DELIVERY for NEW test ads.

Here’s how it works: ⁠When creating or editing an ad in Ads Manager, simply click the button to set up a creative test with up to five different variations.

The test aims to provide new test ads with similar delivery for a more accurate comparison.

Look what I just unlocked in one of my ad accounts

🚨 One of the best updates in the history of Meta ads 🚨

➡️ Purchase Profit Optimization

Here's what it is and how it works: While so far, we only had the option to optimize for Purchase Value, now FB is allowing us to optimize for profit

In order to do that, we first need to create an additional parameter called "net_revenue"

How to create it?

Fastest Way To Scale Facebook Ads In 2025

Many people have trouble keeping their results good when they try to scale and then just blame FB, and that’s just because they are doing it wrong - simple as that.

So, today I’m sharing the fastest way to scale your FB ads in 2025: It’s something I started using last Q4, and since then, I have implemented it on all of my accounts.

It’s not a beginner's strategy, so pay close attention.

Besides my ABO testing campaign, which I already covered multiple times, I have 1-3 Advantage shopping campaigns.

Advertorials are the secret weapon of direct response and dropshipping advertisers.

Fancy brands on Twitter might overlook them, but they can slash your CPA.

Here's how: But what is an advertorial, and why are they effective?

It is simply a step that comes between your ad and your product page.

They hide the sales process because they & eliminate friction by removing price or being “sold” from their mind.

If you are not doing creative diversification in your ads in 2025, you are not gonna make it.

Especially with the Andromeda update.

So, here's my EXACT Creative Strategy & Creative Diversification Process Let’s first mention WHY it’s a problem if there’s no creative diversification, because there’s a 45% average drop in associated likelihood to conversion after four repeated exposures of the ad.

Because of that, everyone started preaching creative diversification on Twitter, but nobody exactly shared what that actually means.

Don't know when to:
- Turn off the ad
- What numbers to track
- When to scale
- How to optimize & troubleshoot

It's your lucky day.

I'm breaking down my go-to workflow and revealing the decision-making magic behind successful ad management. Before making any decision, I dive deep into the data.

Each client has a primary KPI, whether it’s ROAS in the ad account or MER/NC ROAS in Northbeam and Triple Whale.

That number isn't just a metric—it's my north star, and I'm determined to hit it every time.

Our internal 8-fig brand is built on Whitelisting Flywheel, and we have over 100+ influencers we run ads from.

I gathered everything I know about WL in this thread.

> processes
> tech stack
> ad account setup
> fees

You can’t get info about this anywhere else, so tune in! Until a year or two ago, all our ads were run under the Brand FB page and IG handle.

That’s how most of the brands are still running their ads. But there’s a better way to run your Facebook ads.

At this point, over 80% of our internal brand ads and 20-50% of clients' ads are under whitelisted pages.

The % varies from client to client.

Ready to scale your Ecom Brands to 7, 8, or even 9 figures?

Join me as I reveal my go-to FB ad account structure for success 🚀

It's time to achieve incredible results! Many advertisers are relying on shaky ad account structures, are impatient with their scaling methods, or are betting on a single ad.

This is your fast track to growth stagnation.

But don't worry—there’s a blueprint for simple, effective scaling!

And it’s actually super simple, and I’m using it on almost all of my clients.

From newbie to expert: how I leveled up my media buyers.

Currently handling hundreds of thousands budgets monthly.

Here's the step-by-step process I used to do it: Initially, I gave them a few courses to get familiar with the Ads Manager and the whole concept of media buying

One was from Jason Hornung, other was from Depesh

I told them to make notes for each lesson

Why?

Because that's a proven way of memorizing/learning