Every newsletter should turn into 11 pieces of content.

- 5 X posts
-5 L*nkedIn posts
- 1 blog post

Here's exactly what each content piece should be: Post 1 - Pre-CTA (24h pre-publish)

Tells people about what your newsletter covers.

The pre-CTA needs to create on one of these 3 things to get people to subscribe:

1. FOMO

2. Urgency

3. Curiosity

$10,000/mo newsletter idea you can start in the next 48 hours: Platform-based newsletters.

Miss Excel built an 8-figure business creating courses and content on how to use Excel more effectively.

You can do the same. Here are some examples:

The worst thing for a newsletters under 1 year old is trying to grow with SEO.

Here's why, and how they can grow much faster instead (for free): Google doesn't care about new websites.

SEO is a slow burn on a good day. For a brand new newsletter like yours, it's even worse.

In short: the juice isn't worth the squeeze.

You'll put a ton of effort in to get minimal traction out.

Instead...

The number one problem early newsletter Founders face is a lack accountability to keep writing.

With a small audience, nobody keeps them accountable to write.

Dan Ni, Founder of 8-figure newsletter TLDR, was in the same spot.

What he did to get out of it was genius: He took a small amount of money he didn't care about losing, and invested it in ads early on.

Every day, he spend ~$10 on ads and gain 5-10 subscribers.

Now, his audience was growing, and he had people counting on him to write.

TLDR for you (ha!):

The old referral method for newsletter growth is dead.

It worked for Morning Brew and The Hustle, but won't work for you.

Here's why, plus:

1) The new referral method operators are using to gain 20K-50K+ subscribers.

2) 5 pro tips to maximize growth from it.

Let's begin:



The 1-Reward Referral program.

As I said, The Hustle and Morning Brew mastered this.

Users refer friends to a newsletter, and receive a reward after each milestone (5, 10, 50 referrals, etc).

You shouldn't do this.

Here's why, and what to do instead:

The highest-quality and highest-LTV subscribers don't come from:

- Organic content
- Paid ads
- SEO

They come from other newsletters.

Here's how you can grow using other newsletters: When I get subscribers from other newsletters, I see:

- 60-70%+ open rates
- 20%+ CTRs
- 2-3X higher LTV than other channels

For context, my average susbcriber has a ~50% open rate and a ~10% CTR.

Now, there are two ways to grow with other newsletters:

Here's an amazing but little-known lifestyle business niche:

📧 Local newsletters

- Simple to write and grow

- Owners become local celebrities

- Can scale to 6 figures in <1 year

Here are 3 reasons to start a newsletter in your city (before someone else does): 1) Extremely High Engagement

Local newsletters, especially ones promoting upcoming local events, get some of the best CTRs in the industry.

I've seen some as high as 30%(!).

Residents open and click to see what they can do in the city that week.

Here's the ultimate guide to writing a welcome sequence that:

1) Gets subscribers to open and read your newsletter.
2) Drives sales for your product.

Let's get into it: First, let's start with some Welcome Sequence FAQs:

Q: Who is it sent to?

A: Every new subscriber.

Q: When do subscribers enter the sequence?

A: Immediately after signing up.

Q: How many emails should be in the sequence?

A: Usually, 3 to 7 emails. Sometimes, more or less.

This is the most untapped opportunity for newsletters in 2024.

Every newsletter should be using it, but very few are.

Even fewer are using it to their full potential.

I'll teach you how.

Every newsletter needs to send subscribers these 4 things 🧵 This thread's about email automations.

There are 4 every newsletter needs (I call them the "MVP" automations).

These will help get subscribers excited to open your newsletter, and happy to buy your products.

Let's break them down:

I launched a course and made $105,647 in 4 days.

It took me years to learn how to do this.

I'll teach you exactly how in under 5 minutes.

Let's get into it: On January 18th, 2024 I publicly launched my first cohort-based course, The Newsletter Growth System to my email list.

I had 13,230 email subscribers at the time.

As mentioned, it generated $105,637 in revenue.

Here's the breakdown of how it happened:

Here’s the fastest way to increase your newsletter open and click rate AND get more unique opens and clicks in the long run:

Remove subscribers who are no longer engaging with your emails.

Now, why should you remove subscribers in the first place?

Let me explain: Your sender reputation is what email providers (Gmail, Apple, Yahoo, etc) use to evaluate where to deliver your emails.

Good sender reputation = more of your emails in the primary inbox.

Bad sender reputation = more of your emails in promotions, spam, or other folders.

Newsletter operators won't want me to post this.

I'm doing it anyway.

Here's are 5 places you can use to find out:

- How much money specific newsletters make
- What growth channels work best for them

Let's get into it: 1) Newsletter Ad Marketplaces

Use tools like Passionfroot, Swapstack, and Paved to see:

- List size, open rate, CTR, ad CTR
- Audience demographics
- Ad/sponsorship rates

To find out a specific newsletter's ad revenue:

Most newsletter operators start monetizing their newsletters too late.

And when they start, they have no clue how to make money.

The truth is, there’s 3 key ways to monetize your newsletter: Each way its has pros and cons.

Plus, each varies in the amount of work, financial reward, and risk involved.

Let’s dive in:

Proof you don’t need a brand new idea to make 7-figures with a newsletter:

The Peak built "MorningBrew for Canada" and sold it for $5M in less than 3 years.

Here's how: The Peak founders loved Morning Brew and The Hustle - but saw there wasn’t a newsletter focused on Canadian business news.

They decided to build it themselves.

In July 2020, they developed an MVP and started writing and publishing a newsletter every weekday.

Struggling to write your newsletter? You need a template.

A template will make writing 10x easier (all the best newsletters have one).

Here are 10 of the best formats and templates you can steal: 1) Briefs and Bullets

Examples: Morning Brew, The Hustle, The Publish Press, The Peak

This consists of two types of sections.

Briefs are short stories about current events. There are generally 3-5 per newsletter, and the biggest story of the day is no longer than 300 words.

Newsletters are the best online business to build in 2023.

Here's how to make your first $10,000 from a newsletter (even if you've never made a penny online before).👇 First, there are 3 ways to monetize your newsletter:

• Affiliate - Promote someone else's product, get paid when someone buys / signs up

• Sponsorships - Promote someone else's product, get paid for the promotion

• Owned Products - Build and sell your product or service

Here's the cheat code for making high-converting FB ads:

Swipe what's already working.

Here are the 8 best newsletter ads I've ever seen (and why they worked): 1. Newsletter: The Hustle

I've never seen an ad this dominant (it ran for 4+ years).

The copy and creative:

– Reveals a secret
– Shows social proof with "700K professionals"
– Creates curiosity as to what the prospect can be missing out on

It's time to set the record straight.

@ShaanVP spread lies and misinformation about me on the My First Milion Podcast today.

Here's what actually happened: First off, I don’t want to air out dry laundry in public.

But when Shaan Puri talks shit about you on a podcast with 100k+ downloads – I have no choice but to defend myself.

On to the story:

How to make your first $1k-$10k from your email list WITHOUT getting sponsors or building your own product.

If you have 0 to 10k subscribers, this is the easiest way to start making money from a newsletter 🧵: Enter @SparkLoopHQ's Partner Network.

It's essentially an affiliate marketplace for newsletters.

But it's WAY better than your average affiliate network.

Here’s how it works:

I made $28,910 by sending one email.

It took me 3 hours to write - but 3 years to learn.

I'll teach you how to do it in 3 minutes: Last Saturday, I sent my email newsletter to 7,625 subscribers.

It's taken me ~6 months to get to this size.

Now the results are compounding.

Here's how I monetize it:

Here are the 25 best newsletter landing pages I've ever seen.

Based on:
• Design
• Copywriting
• Value proposition

Bookmark this.👇 1. Morning Brew Daily
2. Money Scoop (by Morning Brew)