How we write creative scripts and briefs for creators 👇🏻 Part 2

🤔 What No One Tells You About Custom Audiences 🤔

It’s extremely important to create your Custom Audiences as soon as possible

I’ve seen so many people with huge businesses who spent thousands of dollars on Facebook ads

And didn’t have the Custom Audiences set up

// THREAD They didn’t need it until they wanted to leverage all the data they got from spending so much money on ads

And because they were lazy to set up Custom Audiences initially, they ended up with no data at all

You may ask why is that:

🛑 How To Not Get Banned on Facebook 🛑

There's nowhere to hide from Zucc's magic wand

Fortunately, there are some ways you can increase your chances of not getting restricted from advertising

// THREAD //

RT TO SPREAD THE KNOWLEDGE 🚨 3 Levels of Facebook Score 🚨

Whether you know it or no, Facebook has an internal rating system

According to your score, Facebook can either trust you as an advertiser or flag you for the smallest reasons

Let’s look at each level closer:

🔥 Optimize Your Facebook Ads Like Expert 🔥 (All You Need To Know)

The most common mistake people make:

1. Launch their first campaign
2. Spend a few hundreds of $$$
3. Get no results and don't know what to do

// THREAD //

RT TO SPREAD THE KNOWLEDGE How to start?

1. You need data to work with. That's why I always preach you should start with at least 5-10 ad sets and look for winners

2. Make sure you have your columns set up correctly so you see all the important data

3. Follow what I'm about to teach you

When writing a headline, focus on one of these four tasks:

1. Getting attention
2. Selecting the audience
3. Delivering a complete message
4. Drawing the reader into the body copy

// THREAD + EXAMPLES // 1. Getting attention

Your main task is to get people's attention by appealing to their self-interest

"How Can This Easy Trick Help You Stay Cool in a Hot Summer?"

"How Can You Save Your Back When Working From Home?"

5+ ROAS With Your Retargeting Ads?

Initially, you need to decide who do you want to retarget

I usually test people who:

- Engaged with our ads on Facebook or Instagram
- Added product to cart but didn't purchase
- Viewed product page but didn't add to cart

[THREAD] Once you know who to target, I'd recommend you start by writing a copy for 3 different angles

That will help you to determine the most profitable angle early on

As I promised you, here are my 3 angles I always start with and have been working wonders for me

🚨 My Exact Facebook Ads Testing Strategy 🚨

Folks, I want to share with you the exact strategy I do every time I start a new e-commerce store or work with a client that never ran Facebook ads

First I start with research and deciding on the approach

HIGH-VALUE THREAD 👇 After I have done my initial research, I head over to Facebook Ads and start with structuring my first campaign

Here's how you set your Audience testing campaign:

- Conversions (Purchases; or leads if selling services)
- ABO (never use CBO for audience testing)

🚨 What is Facebook Customer Feedback and How Can It Hurt Your Ads' Performance? 🚨

Facebook cares about its users (unexpected, huh?)

They want to fight advertisers promoting low-quality products and services.

HIGH-VALUE THREAD Facebook's customer feedback score is based on various types of feedback received from its users.

Sometimes, they send out surveys asking about opinions on Facebook ads, other times the users can report ads as they see them.

🔥 OPTIMIZING FACEBOOK ADS 🔥

When I started working with this client 2 weeks ago, his Australian campaign was performing very well:

- $8.37 cost per purchase
- 3.77 ROAS

He was very happy about it, but I've seen there more potential

Here's what I've done...

[THREAD] 1. Got rid of the CBO campaign, which is not ideal for testing audiences

2. Set up a new ABO campaign with 6 ad sets, each with $25 daily budget

3. Added the best performing ads from the previous campaigns with post ID, so they share their engagement across all ads