1/n My latest blogpost: 4 reasons why LTV/CAC is not a great metric for early startups, tweetstorm version!

LTV/CAC is great for late stage companies, but not as great for early stage companies. Here's why👇 2. Startups don't live forever.

When calculating LTV, usually companies assume a user will retain between 3-10 years.

However, a lot of startups don't have 3-10 years of runway to recuperate their ad spend loss.

1/ Thread: some of my favorite slides from @gustaf 's YC SUS growth talk

If you are starting a company or work in growth, this is a must read

Guarantee you will learn something

Check out the full talk and slides here: startupschool.org/videos/69 "Retention is the best way to determine product market fit"

This gets it's own slide because it's that important

1/ Thread:✍️New blog post - The best metric for determining quantitative product market fit

I think cohort retention rate is the most important product market fit metric, and I recommend using it along with other product market fit definitions

growthengblog.com/blog/the-best-… 2/ A good product market fit metric:

-Will tell you when the product is good enough to work acquisition channels
-Minimizes false positives and false negatives