I don’t usually comment on stocks, because there are enough accounts out there on the topic far dedicated than me.

However, I do understand SEO and web traffic.

The information that is circulating around $HIMS is just plain wrong and lacks context.

A short 🧵 Ahrefs is by far the most reliable tool when it comes to estimating organic traffic, arguably the highest-value traffic in the industry.

We previously reviewed SimilarWeb as a tool to assess its reliability and output. SimilarWeb, I would argue, is the main tool used by stock analysts.

The SEO traffic was WAY off. The referral traffic. WAY off.

🚀 $21k/month in revenue

Let's say hi to Golfstead!

📌 454 indexed pages
📌 279k organic visitors/month
📌 2156.5 hours of writing

✅What they do well
✅What they really should improve

thread 🧵 ... Again, yes. I don't know for sure that this is their actual revenue, but I've found that assuming 1/5 of their Ahrefs traffic value is a fair revenue guess.

We can keep having this discussion with all case studies.

Also, I realize that this case is late! Let's move on.

🪲🪲 Welcome to Dragon's Diet 🪲🪲

🔥 They get $15k/month in revenue from something we all HATE!

(at least I do)

They sell roaches 🤮

📌 118k traffic/month
📌 Only DR26
📌 1 very surprising finding

Here's how they WIN at SEO

⬇️⬇️

thread🧵 How do I know they do $15k/month?

I don't, but I have a glossy paper from a business school claiming I know stuff... (I wish)

Let's accept that they get 118k traffic/month

1 in 500 buy. Roughly 2.5 times on average. AOV of $30

(118k / 500) * (2.5*$30) = $17.7k

Let's say $15k

🚀 Say hi to Bike Lock Wiki

It's a site that does $12k/month for a hobbyist cyclist 💰💰

📌 An estimated 143k traffic/month
📌 $73k ad traffic equivalent
📌 sub 1k traffic in May 2020.

This guy is on fire!

Let's dive deeper into how founder James did it.

A thread 🧵🧵 .... Yes, yes, yes.

How can I know it makes $12k/month. I can't. It's not my site. It's an estimate given metrics & comparable sites.

Some think it might be high... But then again... 143k traffic/month.

Regardless, the owner is doing a heck of a job.

Let's move past that.

KW cannibalization is a serious concern.

I recently re-optimized a page on a low-priority project...

But the page would just not rank.

Here's a short 🧵 By all measures, the site is authoritative enough to rank better than it did.

The reoptimized page was even the home page.

The home page even gets tons of internal links, so it should be the page with the best probability of ranking.

Orphan pages are lonely. Give them some lovin'!

Here's a quick little thread on internal links, partially inspired by @NicheSiteLady.

🧵Continue reading this thread. Basically, you want to look for opportunities that are ranking without much prior attention being given to them.

Once they get some more attention, they'll do even better.

$60-90,000/month
Is what I believe they do in ad & affiliate revenue.

So, I told you I'd share a HARO juggernaut.

I know, it's overdue.

🫧🧹🧼 I present to you Oh, So Spotless (OSS)

(If this tweet gets 65 retweets, I'll share another case study)

🧵Thread These guys are RELENTLESS when it comes to HARO.

And it's part of why they're winning.

There's no denying that quality backlinks move the needle.

And they either hire a bunch of consultants...

Or something fishy is going on.

With lots of personas.

5,000 visitors per month.

Low-DR? ✅

I've been asked what KW difficulty level I target.

I don't target anything that doesn't have a pretty high chance of getting me 5k visitors per month.

Mini thread 👇 I publish roughly 20 posts per week.

And they all have a high probability of getting thousands of visitors per month.

Mind you, I spend a ton of time on KW research.

Here are some things I consider when moving forward with a topic.

I had a student job (in online marketing), was doing my Master's full time, putting up my business AND applying for a US visa in 2016.

Building a business takes sacrifice, especially early on. @patientpublish clearly knows that and his progress reflects it.

Short thread 👇

https://twitter.com/NicheDown/status/1566376354177843200

People won't understand you.

They'll tell you your idea is stupid.

You'll meet a lot of rejection.

2,5 ==> 163k in a year

Jake Boly has created That Fit Friend and is CRUSHING his SEO.

In a year, he's gone from 2,539 traffic to 163,000 on a DR33 domain.

Here's how.

(if this Tweet gets 25 retweets, I'll do another one) @Jake_Boly is a fitness beast. And a content creator beast as well.

And his traffic reflects it.