Breaking news:

It’s 2025, and still there isn’t a single soul that likes to be sold to.

Here's 18 cheat codes to sell anything to anyone: 1. Prospects don't buy your thing, they buy the results of what your thing does for them.

2. Never sound overly exciting while selling, it comes across as salesy.

3. Hang around high-performers, your environment will make or break you.

Prospect:
“I need to think about it”

Here's how to handle this objection: How not to respond:
“You said you liked it, what do you really need to think about?”

This will come across as defensive. It challenges the prospect’s statement and will make them feel pressured or uncomfortable.

Three certainties of life:

Death, taxes, and people getting rid of bad salespeople.

The reason?

They don’t know how to cause their prospects to let their guard down.

But you will (after reading this): Let’s face it.

No one likes to feel as if they’re just being sold to.

They don’t care if you have the best service, or if you are the “industry #1 market leader”

They only care about themselves and what they’re looking for.

I’ve earned $33M in commissions selling across 4 different industries.

Here’s how I managed to make it to the top 1% in all four.

(A thread) Here’s some context before getting to the meat of the thread:

I was a broke college student with a kid on his way at 21.

I knew I needed to make money to support my family…

So I started a commission-based job selling door-to-door.

The best sales call doesn’t feel like one.

That’s because the Top 1% earning sales reps know how to avoid sales resistance.

Here’s exactly what I mean: Prospects have developed a “shield” to protect themselves so anytime they hear words or tonality that sound like someone is trying to sell them something their guard goes up.

I made as much as $2.9M in a single year as a 1099 or W-2 sales rep.

One of the differences between me and someone making $100,000/yr besides just my sales ability?

My daily routine.

Here’s how to structure your day like a high-performer salesperson: Average salespeople all have a common problem:

They waste too much time doing non-income-producing stuff.

They get in the office.

Check their emails.

Go grab a coffee.

Check Facebook.

And start working 1h after arriving.

Take 60-90 min lunch breaks.

No one likes cold calling.

But cold calling can be extremely profitable, if you understand how to trigger curiosity.

Here’s how to ACTUALLY get people to talk with you (and close more sales in the process): Most reps I talk with hate cold calling.

Why?

Because they rarely get people to talk with them.

But that’s just a consequence of not being taught how to trigger curiosity and engagement.

7 sentences to NEVER say in a sales conversation (after $279M in closed sales): ❌ What’s it gonna take for you to buy my product today?

✅ John, would this be a potential solution for you?

Top 4 traits of TOP 1% reps (after training half a million sales reps): I had a 17-year career as a W-2 sales rep.

Then I founded my sales training company and hired 100s of people for sales positions

These are the top 4 traits you need to become a top 1% sales rep:

The top 1% of salespeople leverage pain to outsell the other 99%.

Here’s how they do it (ethically): In this thread, I’ll cover:

1) Why you want to use pain
2) How to identify pain
3) How to amplify pain

Read on…

I helped over 450,000 clients increase their sales commissions:

Here are 23 sales lessons every sales professional should learn: 1. Sales isn’t adversarial. Sales is collaborative.

2. Ditch the pitch. You should be listening most of the time.

3. Having the right tonality makes a difference. Practice yours.

99% of sales reps cold call the wrong way.

Here’s how to get people to talk with you (and make 3x more sales): 99% of people suck at cold calling.

Why?

Because they’ve been taught the wrong way.

You don’t get what you work for.

You get what you can sell.

7 tips to master sales (and get what you want in life): Everyone benefits from learning.

We sell our ideas (to win debates)

We sell our abilities (to get promoted)

We sell our products (to win business)

Here are 7 tips I’ve learned from my 17-year career as a sales rep…

Prospect: “XYZ company gave us a quote that’s cheaper than yours. Can you give us a better price?”

You have two options here:

1. Compete on price (and probably lose the sale)
2. Compete on value (and probably win the sale)

Read this if you’d rather not lower your prices: Step 1. Find out details of your competitors' prices and offer.

Say this:

✅ “Yeah, that’s not a problem, can I ask what quote they gave you and for what specifically?”

Here are 4 powerful sales questions every top 1% salesperson asks:

(And why they work like a charm) Question 1.

“Walk me through what you meant by that”

You could be the best salesperson in the world.

But you’ll never sell someone who doesn’t have the decision power to buy your offer.

Here's how you can stop wasting your time.

And find the decision-maker in under 5 minutes...

(a thread 🧵) The average-sized company has an average of 6.7 decision-makers.

Your job as a salesperson?

Find them.

But you know how hard it can be to call the right person.

The solution: ask the right questions to the person you’re talking with to FIND the right person.

The way you start a sales meeting can dictate whether you make the sale or not.

Here’s how to start the right way 🧵 Let’s say you have a sales meeting with 5 to 10 board members there.

Most salespeople do this:

• Ask a few logical based questions
• Find out the needs of the client
• Jump into pitch mode
• Talk about the benefits/features of the offer

Everyone does this.

And it’s wrong.

How to NEVER start a conversation (in sales calls, emails, and events): 1. Cold calls

❌ Hey John, this is ___________ calling from ABC company, the reason why I called you today was…

✅ Hey John…It’s just ____________, I was wondering if you could possibly help me out for a moment…

Sales isn’t a numbers game.

Sales is a game of skill.

Here are 7 sales secrets that will make you sell more while taking fewer calls: Secret #1: Don’t use sales lingo

❌ I’m just following up with you (lower status)

✅ Hey John, I just had a few mins to get back to you before my next appointment (higher status)

In 2000, I got a sales job to provide for my family.

I almost quit seven weeks later.

But then I started to implement behavior science methods into my sales process.

17-yrs later, these 5 psychological hacks made me outsell 99.99999% of people: 1. Cognitive bias

Everyone has filters through which they judge the world.

Confirmation bias is the most common one.

People will look for anything to back up their assumptions.

If they think you sound salesly, their “inner” alarms have already gone off and their wall is up 🚨

Prospect: “I need to keep looking around”

Here’s what I’d say to close 9 out of 10 sales calls: For context:

One of the four industries I worked in was debt relief.

And I’d get this objection all the time…