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Joseph Evans Profile picture
Joseph Evans
@JoeAEvans
Cover tech for @EndersAnalysis. Views my own etc.
Feb 22, 2019 • 8 tweets • 2 min read
Been hearing a lot of responses to Spotify paying $340m for Gimlet + Anchor along the lines of, "it's a lot given the whole US podcast ad market was only $314m in 2017". (short thread) You also hear about the monetisation gap: given the share of ear that podcasts get in the US compared to broadcast radio, they 'should' be making about $1bn.