Pray for your competitors: after you hire me, they’ll need it. CRO copy + consulting to B2B. Growing @CaseStudyBuddy: end-to-end B2B customer success stories.
Feb 27, 2021 • 11 tweets • 2 min read
Since I’ve filed a complaint without offering an answer, here is my unpolished Twitter guide to writing a GOOD agency site:
1. Close your browser, open your mind.
Pretend you’ve never seen common design aesthetic or typical page layouts like the left/right ping pong.
2. Lead with results. Not the word results: your actual results. Nobody else has the work you’ve done for other people.
3. Anchor your identity in one ‘big idea’ or theme if at all possible. Stand for one big concept.
Aug 1, 2020 • 6 tweets • 1 min read
GPT-3 has some really exciting uses and all but the inevitable future of...
1. Super spam
2. Unlimited fake news
3. More convincing robocalls
4. Mindless automation of communication, which is important to develop as a skill and cultivate as a human
Bums me out a bit
The less we have to think about the things we communicate, the less we care about the people on the other end of the communication.
It’s early, but automating the thought, attention, and empathy that goes into sweating through writing something is not necessarily a net positive
Jul 12, 2020 • 5 tweets • 1 min read
Seven quick lessons from seven years of working for myself (July 1st was the anniversary of going out on my own!):
1. You go further, faster if you don’t go alone. Surrounding yourself with the right people is important. Keeping them around is critical.
2. Never trick yourself into believing you know enough to stop learning. Make time to read, hire a coach, join a group.
3. Mindset first. Mental health is not a luxury. Your mindset influences everything you work do. Put work in on how you view yourself, your world, your work.
Jul 21, 2018 • 7 tweets • 2 min read
Please stop passing misinformation like this around. Let’s talk for a second about why this isn’t true — and why the converse isn’t either.
First, what are we defining as “effective?”
Ranks better? Longer dwell time? More leads generated? Scroll depth? Links earned? They’ve utterly failed to define their succsss criteria, and here’s the tricky part:
A piece can crush it on one success criteria and fail on another.
Jun 4, 2018 • 4 tweets • 1 min read
They can steal your content. Your clients. Your process. Your employees. But there’s one thing competitors can’t steal that makes stealing the rest harder:
Your customer success stories. Baffling so few businesses invest in doing them well — they’re they ultimate differentiator
ESPECIALLY if you’re an agency. I’ve written 3 agency sites this year. Each time, finding new ways to talk process, quality, confidence.
But the agency w/ the proof is always going to win. 100% of the time.
So we always try to lead with it, and if you have none, disadvantage.
