Joshua Hardwick Profile picture
Head of Content @ahrefs. Founder @ The SEO Project. (Still addicted to SEO and red wine...and beer).
Mar 2, 2023 6 tweets 2 min read
ChatGPT content not ranking?

Here's the simple mistake you're making 👇 Let's say you want to rank for "carrot sticks" (as we all do)

You might think asking ChatGPT to write a good article about that would do the trick.

LOL. Amateur. Wrong prompt...
Feb 23, 2023 14 tweets 4 min read
Google couldn't care less about AI content. 🤖

(They even said it can rank high)

Here are 3 reasons why 👇 1️⃣ Google can easily deal with bad content

Yes. AI = easier and cheaper content = more bad content.

So?

Google's been dealing just fine with junk written by us humans for years. They just don't index it.

What difference does AI make? 🤷
Dec 8, 2021 20 tweets 4 min read
If you're trying to solve keyword cannibalization, you might be cutting off your nose to spite your face. 🔪👃😱

Here's why.

//THREAD// Let's start at the top.

There's a theory in the SEO world that having multiple pages about the same thing can "confuse" Google and lead them to rank the wrong page.

This is dubbed "keyword cannibalization"
Apr 29, 2021 9 tweets 3 min read
Before working for @ahrefs, I ran an SEO business.

Here's my advice on how to start one in6⃣steps.

//THREAD// 1⃣Learn SEO... seriously

Don't even think about messing around with clients' sites unless you actually understand SEO.

Their sites are their livelihoods.

Don't muck around if you're clueless.🤷

How to learn:
- Ahrefs Blog <3
- @aleyda's learningseo.io