Hypnosis is a superpower.

It's subconscious persuasion.

Thread: 3 principles of hypnosis you can start using today.

👀 No, I'm not going to teach you to swing pendulums or get hot blondes to sleep with you.

Hypnosis is not getting someone to eat dog food on stage.

That's entertainment, not hypnosis.

Here's what Hypnosis is:

I'm ghostauthor of over 70 books.

My perspective on writing has changed a lot over the past 11 years since I began ghostwriting.

Here are 5 lessons I'm taking into my next 70 books: Lesson #1: Grammar Is Irrelevant

11 years ago I believed spelling and grammar matter. 🤣

Why do editors at big publishing houses not care about grammar?

Because they care about ease of reading more.

If following a rule of grammar makes a sentence clunky, disobey that rule.

If I were Tucker Carlson’s ghostwriter, here’s what I would do.

>>> The Thread <<< If you’ve seen the Harry, Trump, and Elon threads, you know where this one is going.

I will NOT be suggesting the obvious (next) book for Tucker to author.

Hypnosis is a superpower.

It's subconscious persuasion.

Thread: 3 principles of hypnosis you can start using today.

👀 No, I'm not going to teach you to swing pendulums or get hot blondes to sleep with you.

Hypnosis is not getting someone to eat dog food on stage.

That's entertainment, not hypnosis.

Here's what Hypnosis is:

If I were Elon’s ghostwriter, here’s what I would do.

>>> The Thread <<< If you haven’t noticed (you have), biographers like Elon Musk.

And Elon likes biographers. Readers like both.

The famed writer Walter Isaacson is releasing his Elon bio this September.

Want people to finish your book? Make your first chapter a sales letter!

This is a small change that can make a huge difference.

Here's how to do it.

🧵 Thread 🧵 People can get your first chapter for free on Amazon.

But no one values what is free. 🥱

What to do?

Cultivate desire for what it is that you're going to teach. 💘

How?

The 7 Part Sales Letter.

It's 1895. 96% of women do *not* want the right to vote. They believe both tradition and truth itself oppose it.

Grab your bonnet because it's time for Persuasion Lessons of History Round 2: The Anti-Suffrage Movement.

Thread. 👇 You may recall Persuasion Lessons of History Round 1 summarized the views of Robert E. Lee on the best way to end slavery.

Ironic, yes. Useful, yes.

I'll remind you why.

https://twitter.com/1074753618/status/1489430627149623303

I'm ghostauthor of over 70 books.

My perspective on writing has changed a lot over the past 11 years since I began ghostwriting.

Here are 5 lessons I'm taking into my next 70 books: Lesson #1: Grammar Is Irrelevant

11 years ago I believed spelling and grammar matter. 🤣

Why do editors at big publishing houses not care about grammar?

Because they care about ease of reading more.

If following a rule of grammar makes a sentence clunky, disobey that rule.

My first solo-authored nonfiction book SO GOOD THEY CALL YOU A FAKE is now available for pre-order:

lisecghostwriting.com/book/

But what's it about?

Here's the Table of Contents:

A Thread 🧵 The Foreword by Philip Ovadia, MD

Under My Own Name: A Necessary Preface

Introduction: That’s Fake

Writing an authority book is hard work.

It takes hours of research, outlining, and editing.

But the results are life-changing.

- Sell a few copies.
- Turn readers into consulting clients.

Then watch as your income skyrocket. Want to make more money as a consultant?

Write an authority book.

Become the #1 uncontested authority in your niche.

Before you know it, you'll be able to make $10K to $25K per gig.

I've ghostwritten for billionaire tech founders and CEOs.

Here's what I learned that can make you stupid-rich.

Like and retweet, please.

Thread 👇 In every case, my billionaire clients began the middle class way: working parents, OK college, modest money goals.

But in every case, they made a bet that changed everything. 👇

Clients don't just wake up and decide "I need a ghostwriter."

You don't just spend up to $100,000 to get your book done.

Everyone who works with me wants to save time, get an elite quality book, or grow their business.

Which describes you?

Let's go 👇

THREAD Belief #1: Saved Time

People who hire me earn hundreds or thousands of dollars per hour in their normal day.

Some own or are board members of a dozen companies.

Some are celebrities that get paid six figures just to show their face in public and give a short talk.

I've ghostwritten over 70 books.

5 mistakes that have cost me thousands of hours along the way: Mistake #1: Asking clients what they want

I started like every other ghostwriter, asking my client their opinion on everything.

"What do you want to write about?"

"How do you want to structure your book?"

🤦‍♂️

Writing an authority book will:

• Position you as an expert
• Lead to high-paying opportunities
• Attract clients who value your insights

Remember:

Your book is a long-form sales letter for your business. Want to make your book stand out?

Share your personal experiences, offer unique perspectives, and highlight success stories.

Provide your readers with so much value that hiring you becomes the next logical step.

Be memorable in writing you Authority Book...

Go against the norm:

Everyone writes: Generic advice
You write: Specific, actionable steps (4-Hour Workweek)

Everyone writes: Overly academic
You write: Engaging, conversational style (Start With Why) Everyone writes: Self-promotion
You write: Serving others (The Go-Giver)

An untapped approach to improve your book...

STRUCTURE.

Examine successful authority books.

• Average number of chapters?
• Pages per chapter?
• Subheadings per page?

Balance between:
• personal stories
• case studies
• and research

Try replicating their formula. Add relevance to your book.

But how?

Here are 5 approaches...

Timely topics: Address current challenges.

Targeted audience: Speak directly to your readers.

Practical solutions: Offer actionable guidance.

Personal experiences: Share relatable stories.

The Hero's Journey tells you how to write a persuasive email that inspires action.

It's the classic Three Act Play that you see in all your favorite movies and books.

In this thread I'll teach you how to write 🔥 emails that put cash in the bank. You know the Hero's Journey.

The hero battles insurmountable foes and faces impossible odds.

Somehow he or she finds the strength within themselves to triumph.

When you apply this cultural template to email marketing, your sales will go up.

Your #1 job as an author is to red pill readers on your subject matter.

They cannot think about this topic the same way ever again.

The belief change is instant and forever.

Here's how to pull this off.

THREAD Haters and trolls fill my mentions every week with the obvious:

Most books don't sell.

"Why would I hire an expensive ghostwriter to write my book that's not going to sell?"

I agree with them, but not why they think.

How to write a book that converts readers into $50,000 clients

Thread time 👇 First, some harsh truth.

Every self-publishing firm markets their services like this:

"You can make money writing books!"

They are lying.

You make money by selling a $50,000 service for which you used your book as the funnel entry point.

Today, you learn to do just that.

Writing a bestseller is easy.

But many of you are either writing for everyone (boring!)...

or writing for a tiny slice of your audience (also boring).

Here's the easy way to write a book that people want to share.

(I've written over 70 of them)

🧵 I call the "people want to share" part of your book Circulation.

It's my 6th Pillar Of Influential Content and the one I talk about the least.

Some might say it's the secret sauce of why I write so many bestsellers.

I say it's the essential ingredient in every book success.

I serve the 1%.

No, not (just) billionaires.

I serve people with a proven high ticket offer.

"Joshua, how do I know if that's me?"

THREAD High ticket offer means you have a product or service that goes far beyond your book.

If your book is your DIY product, your high ticket offer is your Done With You or your Done For You service. 🤝