Hypnosis is a superpower.

It's subconscious persuasion.

Thread: 3 principles of hypnosis you can start using today.

👀 No, I'm not going to teach you to swing pendulums or get hot blondes to sleep with you.

Hypnosis is not getting someone to eat dog food on stage.

That's entertainment, not hypnosis.

Here's what Hypnosis is:

Being boring is the cardinal sin of writing.

There's nothing more anti-persuasive than boredom. 🤮

The reason being boring is anti-persuasive is...

THREAD Boring writing kills rapport.

Hypnosis teaches us that when you're in rapport with someone, you can lead them wherever you want them to go.

You can lead them to the right beliefs.

You can lead them to the right actions.

You can lead them.

I've ghostwritten for billionaire tech founders and CEOs.

Here's what I learned that can make you stupid-rich.

Like and retweet, please.

Thread 👇 In every case, my billionaire clients began the middle class way: working parents, OK college, modest money goals.

But in every case, they made a bet that changed everything. 👇

How to write 99 book subtitles in 27 minutes -

even if you have no idea what your book title should be.

THREAD People buy your book for one of three Reasons:

1. Functional (help me do something)
2. Emotional (help me feel something)
3. Financial (help me save/make money)

The most recent book you bought? You bought it for one (or more) of these Reasons.

Reading good books is the most underrated writing hack in the world.

But there are millions of options to choose from...

Here are the 5 gems you wished you read earlier:

🏆📚 The first book is one that many people on Money Twitter already own.

I know this because I've had conversations with you where you've told me:

"Joshua, I want to write a book like this one day."

You hold up a copy of it- and it's one that I ghostwrote.

💪

I've ghostwritten over 70 books.

5 mistakes that have cost me thousands of hours along the way: Mistake #1: Asking clients what they want

I started like every other ghostwriter, asking my client their opinion on everything.

"What do you want to write about?"

"How do you want to structure your book?"

🤦‍♂️

Manipulation tactics you thought were relationship skills — and how to persuade instead.

Let's go.
🧵👇 Instead of, "I can't let you do that."

Say, "I see you wanting to do that! Where can we do that safely? How about over here?"

Because the other person will respect you for redirecting their energy in a productive way. You become a helper rather than a stifler.

13 secrets from 13 years writing books with real-world impact 🧵 But first! You should know these lessons are excerpted and adapted from Chapters 7 through 10 of my instant international bestseller SO GOOD THEY CALL YOU A FAKE.

OK, now for those 13 secrets . . .

Hypnosis is a superpower.

It's subconscious persuasion.

Thread: 3 principles of hypnosis you can start using today.

👀 No, I'm not going to teach you to swing pendulums or get hot blondes to sleep with you.

Hypnosis is not getting someone to eat dog food on stage.

That's entertainment, not hypnosis.

Here's what Hypnosis is:

I'm ghostauthor of over 70 books.

My perspective on writing has changed a lot over the past 11 years since I began ghostwriting.

Here are 5 lessons I'm taking into my next 70 books: Lesson #1: Grammar Is Irrelevant

11 years ago I believed spelling and grammar matter. 🤣

Why do editors at big publishing houses not care about grammar?

Because they care about ease of reading more.

If following a rule of grammar makes a sentence clunky, disobey that rule.

If I were Tucker Carlson’s ghostwriter, here’s what I would do.

>>> The Thread <<< If you’ve seen the Harry, Trump, and Elon threads, you know where this one is going.

I will NOT be suggesting the obvious (next) book for Tucker to author.

Hypnosis is a superpower.

It's subconscious persuasion.

Thread: 3 principles of hypnosis you can start using today.

👀 No, I'm not going to teach you to swing pendulums or get hot blondes to sleep with you.

Hypnosis is not getting someone to eat dog food on stage.

That's entertainment, not hypnosis.

Here's what Hypnosis is:

If I were Elon’s ghostwriter, here’s what I would do.

>>> The Thread <<< If you haven’t noticed (you have), biographers like Elon Musk.

And Elon likes biographers. Readers like both.

The famed writer Walter Isaacson is releasing his Elon bio this September.

Want people to finish your book? Make your first chapter a sales letter!

This is a small change that can make a huge difference.

Here's how to do it.

🧵 Thread 🧵 People can get your first chapter for free on Amazon.

But no one values what is free. 🥱

What to do?

Cultivate desire for what it is that you're going to teach. 💘

How?

The 7 Part Sales Letter.

It's 1895. 96% of women do *not* want the right to vote. They believe both tradition and truth itself oppose it.

Grab your bonnet because it's time for Persuasion Lessons of History Round 2: The Anti-Suffrage Movement.

Thread. 👇 You may recall Persuasion Lessons of History Round 1 summarized the views of Robert E. Lee on the best way to end slavery.

Ironic, yes. Useful, yes.

I'll remind you why.

https://twitter.com/1074753618/status/1489430627149623303

I'm ghostauthor of over 70 books.

My perspective on writing has changed a lot over the past 11 years since I began ghostwriting.

Here are 5 lessons I'm taking into my next 70 books: Lesson #1: Grammar Is Irrelevant

11 years ago I believed spelling and grammar matter. 🤣

Why do editors at big publishing houses not care about grammar?

Because they care about ease of reading more.

If following a rule of grammar makes a sentence clunky, disobey that rule.

My first solo-authored nonfiction book SO GOOD THEY CALL YOU A FAKE is now available for pre-order:

lisecghostwriting.com/book/

But what's it about?

Here's the Table of Contents:

A Thread 🧵 The Foreword by Philip Ovadia, MD

Under My Own Name: A Necessary Preface

Introduction: That’s Fake

Writing an authority book is hard work.

It takes hours of research, outlining, and editing.

But the results are life-changing.

- Sell a few copies.
- Turn readers into consulting clients.

Then watch as your income skyrocket. Want to make more money as a consultant?

Write an authority book.

Become the #1 uncontested authority in your niche.

Before you know it, you'll be able to make $10K to $25K per gig.

I've ghostwritten for billionaire tech founders and CEOs.

Here's what I learned that can make you stupid-rich.

Like and retweet, please.

Thread 👇 In every case, my billionaire clients began the middle class way: working parents, OK college, modest money goals.

But in every case, they made a bet that changed everything. 👇

Clients don't just wake up and decide "I need a ghostwriter."

You don't just spend up to $100,000 to get your book done.

Everyone who works with me wants to save time, get an elite quality book, or grow their business.

Which describes you?

Let's go 👇

THREAD Belief #1: Saved Time

People who hire me earn hundreds or thousands of dollars per hour in their normal day.

Some own or are board members of a dozen companies.

Some are celebrities that get paid six figures just to show their face in public and give a short talk.

I've ghostwritten over 70 books.

5 mistakes that have cost me thousands of hours along the way: Mistake #1: Asking clients what they want

I started like every other ghostwriter, asking my client their opinion on everything.

"What do you want to write about?"

"How do you want to structure your book?"

🤦‍♂️