The Hero's Journey tells you how to write a persuasive email that inspires action.

It's the classic Three Act Play that you see in all your favorite movies and books.

In this thread I'll teach you how to write 🔥 emails that put cash in the bank. You know the Hero's Journey.

The hero battles insurmountable foes and faces impossible odds.

Somehow he or she finds the strength within themselves to triumph.

When you apply this cultural template to email marketing, your sales will go up.

Hypnosis is a superpower.

It's subconscious persuasion.

Thread: 3 principles of hypnosis you can start using today.

👀 No, I'm not going to teach you to swing pendulums or get hot blondes to sleep with you.

Hypnosis is not getting someone to eat dog food on stage.

That's entertainment, not hypnosis.

Here's what Hypnosis is:

Reading good books is the most underrated writing hack in the world.

But there are millions of options to choose from...

Here are the 5 gems you wished you read earlier:

🏆📚 The first book is one that many people on Money Twitter already own.

I know this because I've had conversations with you where you've told me:

"Joshua, I want to write a book like this one day."

You hold up a copy of it- and it's one that I ghostwrote.

💪

1 retweet = 1 borderline unethical persuasion tip

Because you deserve to know how manipulator-marketers seduce your mind, soul, and cash-money.

Your first 25 are on me.

🔥👇 Manipulators use pseudo social proof.

They tout the success of "inner circle" clients and students who would have made it anyway.

Hypnosis is a superpower.

It's subconscious persuasion.

Thread: 3 principles of hypnosis you can start using today.

👀 No, I'm not going to teach you to swing pendulums or get hot blondes to sleep with you.

Hypnosis is not getting someone to eat dog food on stage.

That's entertainment, not hypnosis.

Here's what Hypnosis is:

45 UNHUMAN ACTIVITIES

W. Cleon Skousen is the greatest anti-communist most have never heard of.

In January 1963, his book THE NAKED COMMUNIST was read into the US Congressional record.

He EXPOSED 45 ways to undermine America.

Are they working? This will SHOCK you.🧵⬇️ UNHUMAN ACTIVITY, 1963 EDITION: #1🤚🏻💀✋🏻

"U.S. acceptance of coexistence as the only alternative to atomic war."

Are we about to witness #MilkmaidGate?

@Evie_Magazine just dropped a hot new dress and 𝕏 is melting down.

We say “hot” on purpose because, well, look at it.

Come with me as we analyze this brilliant viral marketing masterclass: @Evie_Magazine First of all, “raw milk” has gone from internet meme to real-world beverage preference thanks in part to Rep. Thomas Massie, Robert F. Kennedy Jr., and Ballerina Farms, whose founder Hannah Neeleman is Evie’s latest cover girl. The farm is known for raw milk.

I've ghostwritten for billionaire tech founders and CEOs.

Here's what I learned that can make you stupid-rich.

Like and retweet, please.

Thread 👇 In every case, my billionaire clients began the middle class way: working parents, OK college, modest money goals.

But in every case, they made a bet that changed everything. 👇

I WAS WRONG ABOUT MARY SUE.

The 13 million-view thread that made me insta-infamous made a key MISTAKE.

Today, we correct it — and reveal a POWERFUL truth about feminine wisdom in storytelling.

MARY SUE II BEGINS NOW. 🧵 ⬇️ OK, so I need to correct something important about my viral Mary Sue thread.

I made a fundamental mistake that I only realized after returning to faith — and attending Catholic Mass these last 4 months:

The Hero's Journey was NEVER meant for women.

Let me explain...

https://twitter.com/1074753618/status/1598687244486746112

LISTEN UP:

Men and women aren't the same.

So why would you persuade them the same way?

Here's the truth about persuasion:

• Women's minds = Spaghetti
• Men's minds = Waffles

WOMEN FIRST: REAL TALK:

Your current approach?

It's probably backwards.

You're using masculine persuasion on women.

Female persuasion on men.

And wondering why it fails.

So how to persuade women, we ask!

The 3 books MAGA needs right now... 📚

Which one are you going to write? 🤔

Come with me and see. 🧵 No, these don’t exist (yet). But now that Trump won, we the people have new battles to fight. We need the plan to win them.

Here’s the first one:

"Our past experience shows that great prosperity in this country has always come under a protective tariff."

— President Teddy Roosevelt, 1902

But wait, there's more. 👇 "[I]f business has prospered under [tariffs] and is prospering, it is better to endure for a time slight inconveniences and inequalities in some schedules than to upset business by too quick and too radical changes."

— Pres. TR, 1902

Hypnosis is a superpower.

It's subconscious persuasion.

Thread: 3 principles of hypnosis you can start using today.

👀 No, I'm not going to teach you to swing pendulums or get hot blondes to sleep with you.

Hypnosis is not getting someone to eat dog food on stage.

That's entertainment, not hypnosis.

Here's what Hypnosis is:

Being boring is the cardinal sin of writing.

There's nothing more anti-persuasive than boredom. 🤮

The reason being boring is anti-persuasive is...

THREAD Boring writing kills rapport.

Hypnosis teaches us that when you're in rapport with someone, you can lead them wherever you want them to go.

You can lead them to the right beliefs.

You can lead them to the right actions.

You can lead them.

I've ghostwritten for billionaire tech founders and CEOs.

Here's what I learned that can make you stupid-rich.

Like and retweet, please.

Thread 👇 In every case, my billionaire clients began the middle class way: working parents, OK college, modest money goals.

But in every case, they made a bet that changed everything. 👇

How to write 99 book subtitles in 27 minutes -

even if you have no idea what your book title should be.

THREAD People buy your book for one of three Reasons:

1. Functional (help me do something)
2. Emotional (help me feel something)
3. Financial (help me save/make money)

The most recent book you bought? You bought it for one (or more) of these Reasons.

Reading good books is the most underrated writing hack in the world.

But there are millions of options to choose from...

Here are the 5 gems you wished you read earlier:

🏆📚 The first book is one that many people on Money Twitter already own.

I know this because I've had conversations with you where you've told me:

"Joshua, I want to write a book like this one day."

You hold up a copy of it- and it's one that I ghostwrote.

💪

I've ghostwritten over 70 books.

5 mistakes that have cost me thousands of hours along the way: Mistake #1: Asking clients what they want

I started like every other ghostwriter, asking my client their opinion on everything.

"What do you want to write about?"

"How do you want to structure your book?"

🤦‍♂️

Manipulation tactics you thought were relationship skills — and how to persuade instead.

Let's go.
🧵👇 Instead of, "I can't let you do that."

Say, "I see you wanting to do that! Where can we do that safely? How about over here?"

Because the other person will respect you for redirecting their energy in a productive way. You become a helper rather than a stifler.

13 secrets from 13 years writing books with real-world impact 🧵 But first! You should know these lessons are excerpted and adapted from Chapters 7 through 10 of my instant international bestseller SO GOOD THEY CALL YOU A FAKE.

OK, now for those 13 secrets . . .

Hypnosis is a superpower.

It's subconscious persuasion.

Thread: 3 principles of hypnosis you can start using today.

👀 No, I'm not going to teach you to swing pendulums or get hot blondes to sleep with you.

Hypnosis is not getting someone to eat dog food on stage.

That's entertainment, not hypnosis.

Here's what Hypnosis is: