Crafting an offer your audience will buy is about making something they already want.

I don't like guessing.

Eff. That.

I like being certain.

The Godfather Framework gives you the confidence to create offers people simply "can't refuse."

Here's how it works: STEP 1: Specific Person

Identify a real person.

First name and last name.

If you could clone your favorite client/customer, who would it be?

Another way of answering this is by asking the question, “who pays me the most, the easiest?”

How to create content that scratch's your dream client's itch.

(My simple model that's generated millions in revenue): Ask: "Is it simple?"

Your content needs to do ONE thing—not 50.

Help.
Teach.
Mobilize.
Challenge.
Encourage.

Move a person from Point A to Point B.

That's it.

Release the pressure of forcing your content to do too much.

Simple gets noticed.

Here's a simple content framework you can use to win more clients in less time without having to post all day (or be online 24/7): First things first...

Since we may have just met, a quick introduction:

I'm @JustinWise and I'm on a mission to liberate business owners from the tyranny of cashless content.

If that's you, keep reading...

How I thought about content at 6 figures vs. How I think about content at 7 figures: 6: "I gotta be on every social platform or people won't find me."

7: "Just pick one platform and focus—people will come."

In the past 6 months, I've helped 12 biz owners (and counting) make at least $10,000 from a single post.

Here's 15 unconventional takeaways so you can do the same:

1.) You have leads on your list (no matter the size) that are ready to buy—right now. Go make an offer. 2.) If you expect to make money from your content, you have to be posting consistently.

3.) Consistency creates trust. Trust has to be there before someone buys.

Want to 10x your income in the next 4 years?

No, this isn’t a bait-and-switch.

I paid over $100,000 from 2010-2014 to learn the 3 lessons that helped me do it...

But you get them for free in the next 5 minutes:👇 Lesson 1: Turn Ideas Into Income

There is knowledge in your head, right now, people are willing to pay $$$ to access.

You don't see it because it's so familiar to you.

But it's there.

In the past 10 years I've helped CEOs, Founders, and Owners generate over $20M in revenue.

I’ve used this marketing process below with all of them.

It’s the closest thing I’ve found to “foolproof”– and I want to share it with you today.

Let's begin 👇 Step 1: Awareness

If your business wants new clients, you have to put yourself in situations where it is exponentially easier for them to find you.

They need to “become aware” that you (and your solution) exist.

Sounds obvious—but super easy to overlook.

7 brutal marketing truths holding back business owners from making more money.

Avoid these at all costs: A. You can't identify your ideal prospect.

Who do you serve? The answer cannot be 'everyone.' You must decide.

The more specific, the better.

It can feel scary to pick.

But you must.

A roadtrip can't start without a destination.

Marketing can't happen without a person.

In the past 10 years I've helped CEOs, entrepreneurs, and business owners generate over $20M in revenue.

Here are the 15 most important lessons so you can do the same: 1. Highest and best use of time

They’re focused–almost obsessed–with finding the highest and best of their time.

Nothing trivial, certainly.

But nothing “good” or “okay”, either.

Highest and best…only.

I work with high level CEOs and entrepreneurs.

Key to improving your performance is to use "forcing functions" that make you more money in less time.

Here are five examples of "forcing functions: to help you make more money and save time: First—a quick note on forcing functions:

They're based on the Pareto Principle, which says "a task expands to fill the time allotted to it."

If we give ourselves time (or space) to do something, we'll take the whole time.

So let's leverage this to our advantage...

Do you spend most of your day doing work or tasks that make you $0 per hour or $10,000 per hour?

👇 Here's a simple way to find out: Before we get started I gotta thank @PerryMarshall for introducing me to this concept—

...it's changed my life and it'll do the same for you.

Onward!

Struggling to build an online following?

I've worked with multiple clients that do $1m+ dollars in revenue.

Here's 5 of the biggest mistakes even people with a lot of money make when building a following: 5.) Likes ain't cash.

You can't pay bills with engagement.

It's not that it doesn't matter.

But optimizing your content for likes is a popularity contest.

Optimize your content for cash collected.

(Stole this one from @OneJKMolina!)

If your business is frozen between $250k - $750k in annual revenue, read this: First, I love that you want to grow.

Tons of entrepreneurs hit their first income goal and just coast.

If you're not content to coast, keep reading...

Leads are like oxygen for your business.

But 80% of owners are gasping for air.

Why?

Because they're one of the three owner-types who don't know where their next breath is coming from.

Here's what they are and how to fix them 👇: 1.) The Out-of-Control Owner

You’re throwing random marketing efforts at the wall and hoping something sticks.


You have no time/desire/energy to think through marketing on a strategic level.


What prospects say: "I had no idea you did that / I don't know what you do"

More qualified leads = more sales = more money.

But 95% of entrepreneurs, founders, and CEOs are doing twice the work for half the leads...

Why?

Because they're using the tactics of smaller, less successful businesses.

Here's what they are and how to fix them:

👇👇👇 Level 1: The Novice

Spends no time on inbound or outbound marketing.

Relies entirely on the ebbs and flows of word-of-mouth leads and referrals.

Website is non-existent or insufficient.

What they say:

"I don’t need to do lead generation...I have all the referrals I need.”

5 ways to use Twitter to 5x your revenue: 1. Grow your email list

One of the smartest things you can do on social media?

Use the free traffic to grow your email list!

Why is having an email list important?

Because you have 100% ownership of it and total control.

Your Twitter can be banned/lost…

Your list can’t.

10 mindset shifts that will program your mind for success: 1. Embrace the struggle

You don’t progress in comfortable situations…

Understand that every obstacle in your life is an opportunity to grow.

The tougher the challenge, the more you’ll have to level-up.

Tough times create tough people.

10 tweets that will teach you more about running a business than a 4-year business degree: 1. The people you hire will rise to the standards you set. So set them early & lead by example.

Don’t be afraid to fire and rehire.

Everyone is replaceable if absolutely needed.

11 famous quotes that will completely change how you think about money: 1. “If you don't find a way to make money while you sleep, you will work until you die”

- Warren Buffet

A legendary quote from one of the richest men in the world…

Passive income is the key to your freedom.

Use your time to build income,

Use your income to buy assets.

10 harsh lessons that took me years to learn, but you get in the next 5 mins: 1. Your biggest supporter is a stranger & your biggest doubter is someone you know.

You expect the people closest to you to support you.

Most of the time, they won’t.

Not to the standard you’d like.

Don’t stress…

Absolute strangers will make you rich.

Good things happen when you stop caring about what other people think. This isn't lip service. It can sound cliché.

But it's not...

You literally have to train your mind to stop thinking about what other people think about you.