Ken Freeman Profile picture
Adding $1M/year to DTC Brands with Full-Service Amazon Management | Currently working with Ridge Wallet, HexClad, Obvi, BK Beauty... | Managing $150M+ Revenue
Nov 14, 2024 11 tweets 4 min read
Chewy built a $65B pet supplies empire with one rule:

Shockingly, it's not about selling pet food.

Here are 5 simple ways they turned customers into lifelong fans: (And beat Amazon at their own game) Image In 2011, Ryan Cohen had an epiphany.

Pets needed better online shopping.

Amazon was king, but they lacked heart.

And he’d give pet owners what they wanted.

A premium pet experience like no other.
Oct 16, 2024 15 tweets 4 min read
This guy started an airline with one plane and he didn’t even know how to fly it.

His airline now makes $3.1B per year because he never played it “safe”.

But there’s a pattern in his madness.

Here are 9 lessons from his rebellious success: Image Richard Branson launched Virgin Atlantic with a single plane—

And an agreement to return it in a year if things went wrong.

Why take that risk?

Because fear kills opportunity.

If you’re scared of losing, you’ll never win.