There's a reason personal finance isn't taught in public schools.

It's easier for elites to garner more wealth & power when the masses are clueless about how wealth works.

You can't win the game if you don't know the rules. With this in mind...

Here's a couple of 'rules' of the game you should know to prevent yourself from getting SCREWED.

*** 50 Principles of Powerful Copywriting ***

1. Write with passion
2. Write your ad to one person
3. Appeal to your prospect's pre-existing beliefs
4. Don't try to educate the prospect into buying
5. Be entertaining

(Click here for more) 6. Don't be boring

7. Write intriguing headlines

8. Make the claim in your headline instantly believable

9. Or use a hard-to-believe claim in your headline... but immediately back it up with overwhelming proof

When writing copy...

... don't judge, don't perceive, but EMPATHIZE with your prospect.

Imagine yourself being them. Understand what makes them tick.

Empathy is a muscle that needs to be worked regularly.

Here's 2 ways to give your empathy muscle a workout:

(***THREAD***) Empathy Workout #1

Read the book Ordinary Men.

It covers how a group of ordinary men became Nazis.

If you were a German in the 40's, you'd of likely been a Nazi too.

Imagine that vividly as you read the book.

Now for Empathy Workout #2 (I promise this one will be more fun)

*THREAD* Top 10 Bullet Blunders

Bullet points have the potential to be one of your ads most persuasive sales elements.

(It's not unusual for someone to buy coz 1 bullet really hooked them)

Yet, many folks mess 'em up, BIG TIME.

Here's my top 10 bullet point blunders to AVOID: 1. Selling features instead of benefits (Sell the sizzle, not the steak!)

2. Starting every single bullet with “how to” – *Yawn*

3. Writing nothing but benefit driven bullets

If your copy isn’t jammed to the gills with proof, you’re leaving big stacks of cash laying on the table.

Proof is much more than just peppering your sales page with some glowing testimonials though…

It's something that’s ingrained throughout every stage of great sales copy. Proof is copy that mentions specific details rather than generalities.

Proof is building your copy around a logical sales argument, as well as an emotional one...

The ultimate reason why people buy something is because they believe on some level that it'll make them feel better.

In other words, people buy on emotion...

... and here's just a few emotions you can target in your sales copy:

(*** THREAD ***) GREED

What does your prospect want more of, and how can your offering help them get it?

Copywriting Tip: If you want to hold folks attention and keep them reading your copy, use "bucket brigade" phrases to break up your paragraphs.

Examples:

Anyway...
And...
Plus...
And that's not all...
And what's more...
And don't forget...

*** Continued in next tweet... *** Bucket Brigade Phrases Continued:

And that's why...
And get a load of this...
However...
However, don't take my word for it...
However, that's not all...
However, there's more...
However, wait until you see...
But...
But first...
But here's the thing...

Continued...

Kenneth's Big List Of 20 Buyer Objections

Overcome these in your copy to make more sales.

Note - not all of these will apply to every product/service

1. They don't believe your product can do what you claim it can
2. They don't trust you 3. Buyer trauma - They're worried about getting burned, or what people might think if they knew they bought this product.
4. Want - They don't actually want what you're selling them.
5. Price - They think your product is too expensive.