Karthik Sridharan Profile picture
Founder, https://t.co/Btmehr4cdY & https://t.co/hrCI0qRXIW I share my journey of growing a bootstrapped startup - 4 years: $1mn ARR - 4 months later: $2mn ARR - 3 months after: $3mn ARR
Manoj Dronadula Profile picture Osman 🚀 Profile picture Mukesh Rathi Profile picture Wealth Master 💰 Profile picture 5 added to My Authors
Apr 8 14 tweets 3 min read
Dear Startups,

SEO is NOT tough. It is just poorly taught.

In 9 tweets, I will explain SEO using the analogy of a LIBRARY.

Even a 5-year old would understand! Promise :)

Thread 🧵

(Bonus video included!) If you like the below thread, I bet you will like our SEO course!

It is absolutely FREE!

Apr 7 15 tweets 4 min read
We failed - we had to shut down our startup, Remote Clan.

But all is not lost - learnt a ton of things along the way!

Here's the story, the "Why" and my lessons of the journey.

Thread🧵 1/ The Idea

Even before the pandemic we believed the future was remote work.

We built Remote Tools - a discovery platform for any tool you need for remote work.

But our vision was to buildd a network of remote workers.

Basically, unbundling LinkedIn for remote work.
Feb 8 13 tweets 4 min read
After losing thousands of dollars on building a marketing website, my startup with $3 million in revenue runs on a $10/month NoCode builder.

In this thread, I share the 11 hard lessons I've learnt about building a quality marketing website.

Thread 🧵 1/ Good not Custom

A marketing website is important. However, CUSTOM design & development is not!

- Don't waste time & money building the perfect website (doesn't exist)
- Instead, spend it on building the business
Oct 4, 2021 7 tweets 2 min read
SEO is a super reliable marketing channel.

It has helped our startup hit $3 million revenues by driving 300k monthly traffic.

Today, I'll share a mini-course in SEO:

1. Understand SEO using the analogy of a library
2. 21 lessons we learnt
3. Our secret playbook

Thread 🧵 1/ SEO in Simple Speak

SEO intimidates so many, but frankly the concept is quite simple.

So, to make it an absolute breeze to understand, I've explained it in 9 tweets using the analogy of a library.

Here you go!

Aug 12, 2021 10 tweets 4 min read
Building a startup is tough!

We struggled for 2.5 years & then grew from $700k to $2 million in 1.5 years.

Marketing, sales, product & even managing my own mindset - we had to do well in all.

Here are 7 lessons along with links to detailed threads on my personal experiences👇🏼 1/ Validating your idea

A 100% validation of your idea cannot be done without actually taking the leap.

Your goal needs to be to get a better sense of the market and to improve your odds of success.

Aug 6, 2021 16 tweets 3 min read
In my startup’s journey to a million dollars, I've made a million mistakes.

These are mistakes I wish someone had warned me about when I was starting as an entrepreneur.

So to all aspiring entrepreneurs & startup enthusiasts, here are my top 7 mistakes, so you can avoid them👇 1/ Business before tech

Everyone wants to make a million dollars before making 1 dollar. So, we start by building complex tech.

BIG mistake!

You started a company to make money. Tech is meant to help you with that - not the other way round.

So, business-first. Tech-later.
Jul 22, 2021 11 tweets 2 min read
My startup, Flexiple, grew from $1mn to $2mn revenue in 4 months - the major driver was SEO.

I absolutely love it, yet, it intimidates so many!

So, in 9 tweets, I'll explain SEO using the analogy of a LIBRARY - guarantee you'll understand it like never before :)

Thread🧵 1/ The characters involved

👩‍🦰 Librarian = Google
📚 Books = All websites
🧔Person searching for a book = Your potential customer

I'll connect it all in the end!
Jul 14, 2021 12 tweets 3 min read
As the Indian startup ecosystem celebrates @zomato's IPO, here are the 5 lessons an early-stage founder can learn from it about entrepreneurial mindset, product & marketing.

Thread 🧵 1/ Don't obsess over unimportant things

Early on, founders treat every decision as being equally important.

- “What should be the color of this button?” becomes a team discussion.

- The font/ font size of the pitch deck is a serious team meeting
Jul 7, 2021 16 tweets 7 min read
Beautiful design illustrations make your startup's website, app & marketing collaterals sparkle.

Here are useful websites that offer you illustrations for FREE.

Thread 🧵 1. Scale

• Free

• No attribution required

• Can change multiple colors, add/remove mask, gender filters, etc.

• File format(s): SVG, PNG

• Link: 2.flexiple.com/scale/multi-co…, 2.flexiple.com/scale/all-illu…
Jun 30, 2021 17 tweets 4 min read
With less than 1% startups getting VC funded, it is important for you to open your mindset to the world of bootstrapping as well.

Having bootstrapped Flexiple to $2mn in revenues, here are the 7 hard lessons I learned. 🧵 1/ Stop fantasizing about scale

The biggest driver of stupid decisions in an early-stage startup is to plan for scale before making a single-dollar.

You know nothing about your industry and can't identify what your scaling bottlenecks will be.

So, what should you do? (contd.)
Jun 7, 2021 16 tweets 10 min read
"Our startup's $2 million revenue runs on a $80/month NoCode stack."

When I shared this, I got many questions around the tools used.

So, today I share 7 types of NoCode tools along with:
1. Specific use case each solves
2. Real examples
3. Alternatives

Thread 🧵 1/ Marketing websites

A) Tools: @unicornplatform, @umsohq

B) Use cases
- You can simply drag & drop elements onto a page

- Build a marketing website in less than 60 mins

- Easily edit your marketing copy & communication to customers
May 20, 2021 27 tweets 7 min read
I’ve built 2 startups & tens of products and I am often asked this question - “How do you validate your startup idea?”

So, in this thread, I share:
- What a realistic expectation of "validating an idea" is
- 9 ways to a validate your idea

Thread 🧵 Disclaimer: This isn't magic!

Let's be clear from the outset: **No method validates your idea a 100% other than actually just going for it**.

If there were a way to do that, there would be no failed startups. Don't fool yourself to think otherwise.
May 12, 2021 13 tweets 4 min read
After spending thousands of dollars on building a marketing website, my startup with $1 million in revenue runs on a NoCode builder that costs $10/month.

In this thread, I share the 11 hard lessons I've learnt about building a quality marketing website.

Thread🧵 1/ Good not Custom

A marketing website is important. However, CUSTOM design & development is not!

- Don't waste time & money building the perfect website (doesn't exist)
- Instead, spend it on building the business
Apr 20, 2021 15 tweets 6 min read
Early this year, we hit $1 million in revenue and SEO contributed >50% of our leads.

In fact, from July last year, our traffic has increased ~10 times to 40k+/month.

Today, I am sharing my secret 8-step playbook of how I did it!

Thread 🧵 Before we start, the only tools that we would be using are:

1. @ahrefs
2. Google sheets
Apr 19, 2021 4 tweets 1 min read
To Founders & Startups,

In a month of Unicorns, I want to say:

1. Your startup's success is defined by you, NOT by random benchmarks set by media.

2. You've REAL challenges to tackle - DON'T get distracted by the noise of Unicorns.

(1/4) When we were growing up, society decided what success meant for us.

For e.g. in an Indian society:

- Get an engineering degree from an IIT
- Work at a reputed company
- Get an MBA from an IIM

We strived to achieve that without truly understanding WHY?

Apr 7, 2021 23 tweets 6 min read
I reached $1 million+ in revenue at Flexiple but getting the first customer was SO HARD.

21 lessons I’ve learned over 4 years that will help you get your first 10 customers👇 1/ In the early days, you can get customers in broadly two ways:

- Launch platforms like Product Hunt, ShowHN, etc.
- Using your personal network and leading a manual effort

We’ll get into the details in a bit.
Mar 25, 2021 23 tweets 5 min read
21 lessons in SEO after growing Flexiple’s organic traffic from 4,000 to 40,000 in 6 months & revenue from 0 to $1mn 🧵 1/ SEO is the most reliable channel of traffic & arguably also leads.

With ~6 billion+ searches occurring each day, ignoring SEO is a very grave error by any marketer - don't make that mistake.
Mar 4, 2021 4 tweets 2 min read
SimpleSEO #3: Today, let's talk about Domain Authority (DA)!

- Google doesn't publicly share any "reputation score" of a website

- So, two companies @SEOmoz and @ahrefs share their interpretation of your website's credibility

👉🏽Note that this isn't endorsed by Google

Contd.👇🏽 2 of 3/

- It is a score out of 100 and is on a logarithmic scale => going from 20 to 21 is tougher than 10 to 11

- Getting backlinks from other quality websites improves DA

- If you've a new website OR haven't focused much on SEO, it is likely to be low (<30)

Mar 3, 2021 15 tweets 4 min read
With 500+ likes & 100+ comments, it's clear that I should document the stories & lessons of growing Flexiple to $1mn!

So, in this tweet thread, I’ve outlined the 13 chapters (among others) that I plan to cover in the course & notion template.

Let’s go👇🏽

1/ Idea validation


- Finding the closest way to mimic your ultimate customer offering

- The plan is to invest the least amount of money or build minimally (ideally nothing), yet get a sense of the market

👉🏽 Also, a write-up of top case studies
Feb 24, 2021 10 tweets 2 min read
SimpleSEO #2:

SEO intimidates many!

In 8 tweets, I'll explain SEO using the analogy of a LIBRARY.

The characters:
👩🏽Librarian = Google
📘Books = All websites
🧔🏽Person searching for a book = Your potential customer

I'll connect it all in the end 🚀

Come on, let's go! Thread👇🏽 1/ Potential customer searches Google

This is equivalent to the person coming to the librarian and asking her to suggest the most relevant book on say "Photosynthesis" ('cause I'm a nerd😅).
Feb 22, 2021 16 tweets 4 min read
How did we make $100k using GoogleSheets after 2 failed products?

Many asked me this. So, in 14 tweets, I cover Flexiple’s 1st year comprising:
- Product 1 & its failure
- Product 2 & its failure
- What went wrong
- Why/how GoogleSheets worked


1 of 14/ Premise for Product 1

Our idea was simple: Connecting pre-vetted tech talent with companies.

Like most new entrepreneurs, we wanted to build for scale.

Manual processes just seemed foolish to us, so we decided that building a product was the answer.