Niccolò Machiavelli wrote a book so dangerous it was banned for 200 years.

For centuries it was the playbook for power and control.

Presidents, CEOs, and world leaders still use it today.

Here are 9 ruthless laws from The Prince (and how to use them):

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1/ Never trust hired guns.

Mercenaries fight for money.

Not for you.

Machiavelli watched cities fall because their armies had no loyalty.

Build your own team. Loyalty > talent.

Netflix used to dominate entertainment.

They had the chance to become the next Amazon.

Instead, they lost $55 Billion and millions of users.

Here's how one bad decision destroyed this streaming empire:

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Netflix launched in 1997 inspired by Amazon’s explosive growth.

Founder Reed Hastings even turned down a $50M offer from Jeff Bezos.

He was convinced Netflix was destined for Amazon-level success.

At first, it seemed smart.

This kid wiped out $1 Trillion from the stock market.

He did it from his bedroom in under 40 minutes.

Wall Street panicked and lied to the public for years.

Here's how a gamer almost got away with the biggest trade in history:

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Navinder Sarao didn't start out rich.

He grew up poor near the Heathrow airport.

Quiet kid, with few friends.

His only passion was gaming.

More specifically, FIFA.

The man who started a $90 billion-dollar company by accident:

Meet John Pemberton

• Morphine addict after the war.
• Sold a cocaine wine rip-off.
• Died nearly broke.

Here's the bizarre story behind the world's most iconic brand:

🧵 John Pemberton fought in the Civil War.

He nearly died and left the battlefield addicted to morphine.

Years later, he tried to cure his addiction.

His solution? Mixing cocaine and alcohol.

The most powerful psychological trap in retail:

The Labor Perception Effect.

IKEA has mastered this trick for over 70 years.

Their customers? They fall for it every time.

Here's why it works (backed by science):

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In 1953, An IKEA employee couldn’t fit a table in his car.

He asked: “What if we just remove the legs?”

That idea led to flat-pack furniture.

The con artist who fooled Leonardo DiCaprio.

Meet Jho Low.

• Stole $4.5 Billion from his own country.
• Paid celebrities millions to party.
• Disappeared without a trace.

Here's how he pulled off the biggest scam you've never heard of:

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Jho Low grew up rich in Malaysia.

He went to England for boarding school

There, he met kids of billionaires.

He realized his family's millions were pocket change.

So he decided he'd fake it if he couldn’t match their wealth.

While everyone’s distracted by AI...

Apple is executing the perfect takeover.

For the past 5 years they have been crushing traditional banks.

The crazy part? This is just the beginning.

Here's the strategy behind the most diabolical move in Apple's history:

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Apple had a huge problem:

Their hardware sales dropped by 5.7% in 2023.

Now they're shifting focus—from phones to financial services.

And it could reshape banking forever.

This is Chris Voss.

He is the FBI's top hostage negotiator.

For over 24 years he has rescued lives using a simple psychological playbook.

Here are his 7 game-changing frameworks for negotiating anything:

🧵 1/ The "first name" trick:

Your name is a powerful psychological anchor.

Voss trained FBI agents to make kidnappers say the hostage’s name.

It's harder to hurt someone when you feel a personal connection.

Most people think that Elon Musk founded Tesla.

That's a lie.

The real founder was kicked out and erased from history.

Here's how Musk pulled off one of the most hostile takeovers in business history:

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In 2003, an engineer and a finance expert built an e-reader startup.

They sold it for $187M and became partners from then on.

Their names?

Martin Eberhard and Marc Tarpenning.

Sun Tzu was the greatest strategist that ever lived.

He wrote The Art of War as a cheat code to win wars effortlessly.

2,500 years later:

It's the ultimate guide for winning in life and business.

Here are 9 of his battle-tested strategies (and how to use them):

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1/ Pick your battles.

"He will win who knows when to fight and when not to fight."

Energy is limited so don’t waste it.

Focus on high-leverage moves.

I'm 34.

At 24, I thought being rich meant having a big paycheck.

Then I found Morgan Housel and he changed how I think about money.

On the Humbernam Lab podcast, he broke down the psychology behind real wealth.

Here are 10 psychological biases he says keep people broke:

🧵 1/ No one is crazy about money:

People aren’t irrational.

They just have different experiences.

→ A millionaire might hoard cash because they grew up poor.
→ A lottery winner might blow it all because they never had wealth before.

Your money habits aren’t random.

Your past shapes them.

To blend in online, keep posting facts.

To stand out, tell stories.

Here's how I use stories to make my content unforgettable:

🧵 The brain loves stories.

Stats target the mind; stories touch the heart.

A great story makes people feel, remember, and return.

Without stories, your content fades into the background.

You don't need to be a top writer, just follow these steps:

Justin Welsh challenged his subscribers to make $100 in 7 days.

With that I made my first $100 on X.

Then I made another $2k after that.

Steal this blueprint (so you can do the same):

🧵 1. Use Curiosity to Gather Date

I started sending DMs to my audience to build rapport.

"What are your long-term plans for X?"

"What's your biggest hurdle on X?"

I wasn't trying to coach or sell.

Ultimately I wanted to understand their goals and struggles.